Military recruiting strategies - Minnesota Recruiters 10/5/12

39
DISCUSSION LEAD BY: RYAN STENE MINNESOTA RECRUITERS OCTOBER 2012 CONFERENCE Military Recruiting Strategies

description

Ryan Stene will lead a discussion for the Military Recruiting Session. He will take you through the discovery of why your company should focus on hiring Military professionals and how a company of any size can recruit these types of candidates. He will also show you how your HR department can become a profitable line of business for your organization by hiring veterans. On a personal note, Ryan has been extremely passionate for Military recruiting as his brother is currently serving on his final tour in Afghanistan with the US Marines.

Transcript of Military recruiting strategies - Minnesota Recruiters 10/5/12

Page 1: Military recruiting strategies - Minnesota Recruiters 10/5/12

DISCUSSION LEAD BY: RYAN STENEMINNESOTA RECRUITERS

OCTOBER 2012 CONFERENCE

Military Recruiting Strategies

Page 2: Military recruiting strategies - Minnesota Recruiters 10/5/12

About Me

Twitter: @MNOnlineguy linkedin.com/in/ryanstene

facebook.com/mntalentadvisoryboard

Twitter: @MN_TAB BeKnown: beknown.com/ryan-

stene

Based in Minneapolis, MN 8 years of Talent Acquisition/HR experience with over 250 F1000

companies 4 years with Monster Passion for Recruiting Productivity, Branding, Social Media and

Recruiting Technology Organizer of MN Talent Advisory Board Speaker / Contributor at MNREC, MNTRN and others

Ryan Stene [email protected] M : 952-381-1101

Page 3: Military recruiting strategies - Minnesota Recruiters 10/5/12

Disclaimer

Page 4: Military recruiting strategies - Minnesota Recruiters 10/5/12

POLL

How many people have a parent or sibling in the military? Active or Retired?

How many have a Military Recruiting Focus at your company?

Page 5: Military recruiting strategies - Minnesota Recruiters 10/5/12

Why?

Page 6: Military recruiting strategies - Minnesota Recruiters 10/5/12

Military Fast Facts

In 2012, US Military is projected to budget $172 billion to support Military training

In 2010, the Department of Defense spent $542 million on servicemember tuition assistance programs.

250,000 servicemembers transition to the civilian workforce each year – in 2012-13 that is expected to increase by 25%

12.5% unemployment rate in veterans returning from Afghanistan and Iraq

Average tenure for military skilled employees is 8 years (4.6 years for us citizen)

Over half of our troops have a spouse, children, and/or an adult dependent on them.

Women represent 95 percent of military spouses and 80 percent are younger than the age of 35

Page 7: Military recruiting strategies - Minnesota Recruiters 10/5/12

Why Recruit for Military?

According to the U.S. Department of Labor Veterans’ Employment and Training Service, here are the top reasons to hire vets.

1. Accelerated learning curve2. Leadership3. Teamwork4. Diversity Inclusion in action5. Efficient performance under pressure6. Respect for procedures7. Technology and globalization8. Integrity9. Conscious of health and safety standards10. Triumph over adversity11. Tax Credits12. Background Checks and Security Clearances13. Government Paid Relocation Assistance14. Work Ethic

Page 8: Military recruiting strategies - Minnesota Recruiters 10/5/12

VOW to Hire Heroes Act

FACT SHEET: The VOW To Hire Heroes Act

Tax credit of up to $5,600 for hiring veterans who have been looking for a job for more than six months, as well as a $2,400 credit for veterans who are unemployed for more than 4 weeks, but less than 6 months.

Tax credit of up to $9,600 for hiring veterans with service-connected disabilities who have been looking for a job for more than six months.

Page 9: Military recruiting strategies - Minnesota Recruiters 10/5/12

Talent Pool of over 10 Million Members

Page 10: Military recruiting strategies - Minnesota Recruiters 10/5/12

Top Military Employers

Top MN Military Employers

US Bank #72XCEL Energy #99

http://www.gijobs.com/2012Top100.aspx

Page 11: Military recruiting strategies - Minnesota Recruiters 10/5/12

Top Military Career Sites

Site Monthly Visitors Site Internet Rank

Military.comwww.military.com 10,000,000 646

VA Jobs**www.va.com/jobs 3,941,323 441

USAJobswww.usajobs.gov 73,163 NA

Recruit Militarywww.recruitmilitary.com 50,203 39,927

MilitaryHirewww.militaryhire.com

9,958 148,754

VetJobswww.vetjobs.com 14,847 106,815

*According to compete.com**VA Jobs refers you to other career sites

Page 12: Military recruiting strategies - Minnesota Recruiters 10/5/12

Areas of Expertise

Page 13: Military recruiting strategies - Minnesota Recruiters 10/5/12

Degree of Difficulty for Hiring

Page 14: Military recruiting strategies - Minnesota Recruiters 10/5/12

Jobs with Military Skill Sets

Page 15: Military recruiting strategies - Minnesota Recruiters 10/5/12

SHRM Survey

- 69% agreed that they need more tools to recruit for Veterans

- 74% agreed that Veterans skills would help in the workplace BUT they don’t know how to recruit them

- 60% don’t know how to translate Military skills to civilian roles

- 88% believe that it is the “right thing to do” and make an honest effort to recruit Military candidates

- 96% listed the following qualities of military candidates: Responsible, Ability to Multitask, leadership, desire to accomplish tasks under pressure, great at problem solving

Page 16: Military recruiting strategies - Minnesota Recruiters 10/5/12

How?

Page 17: Military recruiting strategies - Minnesota Recruiters 10/5/12

The Challenge

Military Skills are difficult to translate to Civilian role

Resumes are poorly formatted Military candidates are unprepared for job

search or interview process

Page 18: Military recruiting strategies - Minnesota Recruiters 10/5/12

1. DESIGN A STRATEGY AND GATHER INTEL2. CREATE CONTENT AND EDUCATE THE

WORKPLACE3. ACTIVELY RECRUIT VETERANS, WOUNDED

WARRIORS AND MILITARY SPOUSES4. HIRE QUALIFIED VETERANS AND LEARN HOW

TO ACCOMMODATE WOUNDED WARRIORS5. PROMOTE WITHIN THE WORKPLACE TO

GROW AND RETRAIN6. TOOLS AND RESOURCES

Where do I start?

Page 19: Military recruiting strategies - Minnesota Recruiters 10/5/12

• BUILD A INTERNAL TEAM – DO YOU HAVE VETERANS CURRENTLY EMPLOYED? IS THE PROGRAM BACK BY THE EXECS?

• BECOME FAMILIAR WITH THE BENEFITS OF HIRING TRANSITIONING SERVICE MEMBERS, VETERANS AND WOUNDED WARRIORS

• LEARN ABOUT TAX INCENTIVES ASSOCIATED WITH THE HIRING OF VETERANS AS WELL AS DISABLED VETERANS

• PLAN FOR RESULTS: START WITH THE BASICS

Design a Strategy and Gather Intel

Page 20: Military recruiting strategies - Minnesota Recruiters 10/5/12

Strategy

Things to Consider when developing a strategy and finding a partner:

ReachExperienceBreadth & Depth of Solutions

Media, Technology, Expos or Career Fairs, Resume Database, Postings

Seeker Activities Career Fairs, Online events and content for seekers

Page 21: Military recruiting strategies - Minnesota Recruiters 10/5/12

• CREATE A THEME – MAKE IT RESONATE•DOES YOUR CAREER SITE HAVE A VETERAN FOCUS?• WHAT IS THE APPLICATION PROCESS LIKE FOR A VETERAN?• CROSS REFERENCE THEIR SKILLS TO YOUR NEEDS• MAKE IT EASY TO CONNECT WITH VETERAN RECRUITING TEAM• LIST UP COMING CAREER FAIRS• BE A SHOWOFF! – PARTNERSHIPS, AWARDS, STATS, PR• BUILD A RELATIONSHIP – TALENT COMMUNITY JUST FOR MILITARY

Create Content and Educate the Workplace

Page 22: Military recruiting strategies - Minnesota Recruiters 10/5/12

You’ll Find Challenging Work (Military)

You’ll find challengingWork (civilian)

“An Army of One”"The few, the proud“"Accelerate your

life""It's not just a job,

it's an adventure""Be all you can be""We're looking for a

few good men"

You’ll be part of an elite group

You’ll find challenging work

You’ll receive training / gain skills that will improve your life

Your work will have an impact on others

You’ll experience great camaraderie

Create A Theme

Page 23: Military recruiting strategies - Minnesota Recruiters 10/5/12

Best in Class - Themes

Page 24: Military recruiting strategies - Minnesota Recruiters 10/5/12

Best In Class - Messaging

http://www.youtube.com/watch?v=j6LyNmOMRtY&feature=colike

Page 25: Military recruiting strategies - Minnesota Recruiters 10/5/12

• UPDATE JOB CONTENT TO REFLECT MILITARY FOCUS INCLUDING JOB REQUIREMENTS• USE INTERNSHIPS AS A WAY TO PROMOTE FOR LACK OF EXPERIENCE OR DEGREE• ACCESS CREDIBLE RESOURCES TO HELP YOU LOOK FOR QUALIFIED VETERANS AND WOUNDED WARRIORS WHO ARE SEEKING EMPLOYMENT• USE SOCIAL MEDIA TO PROMOTE YOUR OPPORTUNITIES & VALUES• GO WHERE THE TALENT IS

Actively Recruit Veterans and Spouses

Page 26: Military recruiting strategies - Minnesota Recruiters 10/5/12

Strategy Focus

Page 27: Military recruiting strategies - Minnesota Recruiters 10/5/12

Veteran Job Channel

Average 300K unique visitors

1.1 million page-views per month

Average 300K job searches per month

Over 1 million resumes with military service

Over 800K active resumes with security clearance

Page 28: Military recruiting strategies - Minnesota Recruiters 10/5/12

Precision Targeting Media

Page 29: Military recruiting strategies - Minnesota Recruiters 10/5/12

Recruiting for Spouses

• shopped online in the last six months

• are grocery decision-makers

• have social networking profiles

• are employed

Page 30: Military recruiting strategies - Minnesota Recruiters 10/5/12

• CREATE A SPECIFIC ON-BOARDING PROCESS FOR VETERAN NEW HIRES• BUILD THE RELATIONSHIP / CHECK-IN MEETINGS• HAVE AN ORG CHART TO ALLOW THEM TO LEARN THE HIERARCHY• MAKE IT CLEAR TO THE VETERAN (NEW HIRE) HOW THEIR WORK WILL FIT INTO THE COMPANY'S PLAN FOR SUCCESS. • VETERANS UNDERSTAND AND RESPECT HOW THE WORK THEY DO HELPS TO ACCOMPLISH THE OVERALL MISSION

HIRE Qualified Veterans and Learn how to ACCOMMODATE Wounded

Warriors

Page 31: Military recruiting strategies - Minnesota Recruiters 10/5/12

What is the “Applicant Experience” WhenVeterans Visit your Career Website?

Can they “find” themselves on the home page?

Do they get the sense they could have a place in your organization?

Can they see examples of people just like them who have successful careers in your company?

Partner with Official wounded warrior programs

Create specific veteran interview questionsInclude Veteran employees in the interview

schedule

Page 32: Military recruiting strategies - Minnesota Recruiters 10/5/12

Promote within workplace to grow and retrain

Place a value on military service (Vet of the Month)

Develop and promote peer mentorships in the workplace - Vet to Vet

Practice Veterans appreciation and promote a Veteran-friendly workplace

Recognize that military families may have different needs than civilian families

Have a special Veteran Referral Program Support of the Guard and Reserve

Page 33: Military recruiting strategies - Minnesota Recruiters 10/5/12

Best in Class Example

Page 34: Military recruiting strategies - Minnesota Recruiters 10/5/12

Things to Consider for Your Career Site

Page 35: Military recruiting strategies - Minnesota Recruiters 10/5/12

Military Skills Translator

Page 37: Military recruiting strategies - Minnesota Recruiters 10/5/12

Veteran State By State Stats

SOURCE: U.S. CENSUS BUREAU, 2010 AMERICAN COMMUNITY SURVEY 1-YEAR ESTIMATES

Page 38: Military recruiting strategies - Minnesota Recruiters 10/5/12

What should I do next?

Small Organization Understanding your current openings Define your goal (# of hires, internal champions, etc) Create a strategy Small amount of Military Targeting

Medium Organization Create separate section on your careers site Create a internal Veteran Focus group Create a referral program for veteran hiring Have special content and marketing for Veterans and expand to other

business lines Large Organization

Expand your strategy to social media with separate FB/Twitter/LI pages Acquire a Military Skills Translator – for medium size as well Have a budget and group dedicated to Military hiring Attend events and tradeshows

Embrace it and Accomplish the goals you put in place

Page 39: Military recruiting strategies - Minnesota Recruiters 10/5/12

Thank You

Q & A