How to Excel in Today’s

Competitive and

Crowded Recruitment

Environment

@joaniecourtney

Joanie Courtney SVP Global Market Insights,

Monster

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HOW TO MAKE SENSE

OF THE TRENDS AND

DATA?

temporary

assignment

LABOR participation

HELP

WANTED GIG

SKILL

FREELANCE

WAGES

Work/Life BALANCE

$

EC

ON

OM

Y

MILLENNIALS

BABY BOOMERS

shor tage

S T E M ∑

JOB creation

NOW HIRING

CURRENT EMPLOYMENT SITUATION:

OCTOBER 2015

PRIVATE SECTOR

TOTAL NON-FARM PAYROLL

+268,000

GOVERNMENT

+3,000

+271,000

UNEMPLOYMENT

RATE

5.0%

Leisure/hospitality +41K

Healthcare +57K

Professional/ business services +78K

Retail +44K

Construction +31K

Manufacturing -4K

TEMPORARY

HELP

+24,500

CURRENT

EMPLOYMENT

SITUATION

5.5M available jobs

7.9M

unemployed people in the U.S.

+1.5% GDP IN

Q3 2015

labor

participation rate 62.4%

$

157M in the US workforce

October

2015

Employers Seek Austin

7

Source: Wanted Technologies Note: Index = 100 as of September 2011

Available jobs at an all-time high

since March 2015

Job growth is up 15% year-over-

year in September 2015

Industry Overview for Austin, TX

Industry % Total Aug 15-Sep 15

Change Sep 14-Sep 15

Change

Government 18% +3.1% +1.2%

Trade, Transportation & Utilities 17% +0.1% +2.4%

Professional & Business Services 17% +0.6% +6.7%

Leisure & Hospitality 12% -0.5% +4.4%

Education & Health Services 12% -0.3% +4.4%

Manufacturing 6% -1.2% -0.7%

Financial Activities 6% -1.8% +2.5%

Mining & Construction 6% +0.4% +1.5%

All Other 6% -0.6% +3.2%

Total Employment 100% +0.4% +3.2%

8 Source: Bureau of Labor Statistics Note: Austin figures are not seasonally adjusted

Unemployment Rates Continue To Drop

0%2%4%6%8%

10%

Sep-1

2

Nov-1

2

Jan-1

3

Mar-

13

May-1

3

Jul-13

Sep-1

3

Nov-1

3

Jan-1

4

Mar-

14

May-1

4

Jul-14

Sep-1

4

Nov-1

4

Jan-1

5

Mar-

15

May-1

5

Jul-15

Sep-1

5

Austin, TX vs National Unemployment Rate, %

National Austin, TX

9

5.0%

Source: Bureau of Labor Statistics Note: Austin figures are not seasonally adjusted while Texas and national figures are seasonally adjusted

3.3% 0%2%4%6%8%

10%

Sep-1

2

Nov-1

2

Jan-1

3

Mar-

13

May-1

3

Jul-13

Sep-1

3

Nov-1

3

Jan-1

4

Mar-

14

May-1

4

Jul-14

Sep-1

4

Nov-1

4

Jan-1

5

Mar-

15

May-1

5

Jul-15

Sep-1

5

Texas vs National Unemployment Rate, %

National Texas

5.0%

4.2%

2.5% YoY

WAGE

GROWTH

FLAT

TOP 10 OCCUPATIONS FOR JOBS

Source: Wanted Analytics and Monster Internal Data

THE POWER SHIFT IN

RECRUITMENT

BUILDING A STRONG TALENT BRAND

16

Talent Brand

Rising Importance Of Employer Branding

17 Source: https://hbr.org/2015/05/ceos-need-to-pay-attention-to-employer-branding

18

Power of a Strong Talent Brand on Social “I Hear It’s a Great Place to Work!”

Source: 1. fastcompany.com, 2013; 2. CR Magazine, 2014

Most Companies Increasing Their Investment in Employment Branding

19 Source: Jobvite’s 2015 Recruiter Nation Survey

20

Benefits of a Strong Talent Brand

Source: 1) workforce.com, 2013; 2) Career Moves, 2014

© 2014 MONSTER WORLDWIDE

SAID THE JOB DESCRIPTION WAS THE

MOST USEFUL EMPLOYMENT CONTENT 7 7%

2014 Candidate Experience Awards Survey

SOCAIL MEDIA IS A

DOMINANT FACTOR

1 Jobvite.com

65%

Recruiters currently using

Facebook during their

recruiting process1

73%

Recruiters planning to invest

more in social recruiting1

Source: Monster Loyalty Survey, November 2014; Note: Surveyed representative sample of adults who work full-time.

SOCIAL MEDIA JOB SEARCH

52%

Occasionally review job

listings on social media sites for

potential employment opportunities

53%

Occasionally network on social

media sites for potential

employment opportunities

Source: Monster Loyalty Survey, November 2014; Note: Surveyed representative sample of adults who work full-time.

WOULD CONSIDER AN OPPORTUNITY FROM…

24%

29%

41%

44%

46%

46%

49%

50%

54%

65%

Job Seekers Building

Trust In Social Media

24%

29%

41%

44%

46%

46%

49%

50%

54%

65% Friend or relative

Call from a job recruiter

Job ad on a job board/site

Company-sponsored social

event

Industry publication that lists new jobs

Trade show or industry conference

Job ad on LinkedIn

Email offering a job description

Job ad on Facebook

Job ad on Twitter

JOB SEEKING IS A 24/7 ACTIVITY

1 Glassdoor Survey, 2014 2 Monster Internal Data 2015

of candidates are likely to use

social media in their job search1 79%

70% of candidates are using their

mobile device to find jobs2

Twitter has nearly 315M+ monthly active users

500M tweets per day

On average, over 60K jobs are tweeted each day

35M mentions of “Job Search” related keywords

80% of users access Twitter on mobile

Drive engagement with a targeted audience

Reaches diverse audience; millennials, business

leaders, influencers

Source: Monster Internal Data, 2015; Twitter, 2015

Employer Branding Tips

Know your corporate brand and

culture

Get senior management

involved

Focus on your current employees

Invest in a strong career

site

Leverage social media

Measure your employer

brand

28

Source: https://hbr.org/2015/05/ceos-need-to-pay-attention-to-employer-branding; *Universum surveyed 2,000 senior executives in 18 countries from October to December 2014

Ways To Measure And Build An Employer Brand

29 Source: Brandemix’s Employer Branding Survey 2015

What’s Next?

ON DEMAND ECONOMY

ON DEMAND ECONOMY

Workers on Tap?

McKinsey Global Institute Intuit study

people who are inactive or part-time could work

additional hours through freelance platforms 200 million

on-demand labor force 3.2 million 7.6 million

by 2020

EMPLOYERS

EMPLOYEES

Benefits and insurance?

Jobs for blue to white collar

FLEXIBLE But what

about

down time? JOB

SECURITY?

Wages that are

driven down by

supply/demand?

REQUIRED SCALE?

Minimize salary,

insurance and

benefit costs

INCREASING REGULATIONS?

Hire specific skills

when needed

But what about

employee

consistency and

commitment? SCHEDULE

ROBOTS AND AUTOMATION

The Wall Street Journal, “Meet the New Generation Robots for Manufacturing,” February 2015.

ROBOT DENSITY

30

152

282

323

437

Industrial robots per 10,000

manufacturing employees

South Korea

Japan

Germany

U.S.

China

Auto parts

35%

Auto

29%

Food

Life

sciences

6%

Other

Metals

29% Robot orders in the U.S.

in 2014 by industry

Semi-

conductors

Plastics/

rubber

AT WORK IN AMERICA

The Wall Street Journal, “Meet the New Generation Robots for Manufacturing,” February 2015.

16% OF U.S. JOBS COULD BE

AUTOMATED BY 2025

Forrester Research, 8/2015.

GENERATIONS IN THE WORKPLACE

Source: Bureau of Labor Statistics Employment Projections

2005 31%

21%

45%

38%

22%

36%

2010 45%

23%

25%

2015

Millennials

Generation X

Baby Boomers

GENERATION Z 80 MILLION

US Census

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HOW TO MAKE SENSE

OF THE TRENDS AND

DATA?

“Choose a job you love, and you will

never have to work a day in your life.”

— Confucius 

43

THANK YOU