Post on 15-Aug-2020
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SEO Boot Camp Link BuildingJeri Moore Senior SEO/SEM Specialist G&S Business Communications
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Why Build Links?
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Additional Link BenefitsRelationship building
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User experience
Additional Link Benefits
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You’re Already Doing It!
• Media outreach
• Article writing/submission
• Press releases
• Partnerships/relationships
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Search Engine Perspective
Co�ee shopnear me
Co�ee
BestCo�ee
Specialty Coffee Advisor
FacebookLondon’s Best Coffee
Seattle’s Best Coffee
Huffington Post
AM Best Coffee
Consumer Reports
Coffee Review
Counter Culture Coffee Community
Coffee
Blue Bottle Coffee
Craft Coffee
Apple iTunes
Thrillist
Google Play
Eater Chicago
Find Me Coffee
Trip Advisor
Coffee Seeker
Eater New York
Tabelog
Yelp
Starbucks
Stumptown Coffee
Peets
Intelligentsia Coffee
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A Website’s Link Profile
Quality Variance Volume
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Healthy Profile: QualitySite content relates to yours
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Healthy Profile: QualityPopularity of the site linking to yours
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Healthy Profile: QualityReputation matters
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Healthy Profile: VarianceDiverse sources
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Healthy Profile: VarianceDeep linking ratio
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Healthy Profile: VarianceVaried anchor text
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Healthy Profile: VolumeTotal amount of links to your site
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Healthy Profile: Volume“Natural” growth trend
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How to Get Started
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Profile AnalysisGoogle Search Console
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Research Current Search Rankings
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Compare Links Profiles
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Open Site Explorer: Link Research & Backlink Checker
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Identify Audiences, Sources and Type of Content
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Key Takeaways
• Links matter
• Quality is important
• Target relevant sources based on keyword goals
• Look to incorporate links naturally into your marketing efforts, with an eye toward your SEO strategy
• Bring something to the table that your audience(s) will be interested in