Post on 14-Apr-2017
Fall In Love With ContentRachel Meyer
Medical Marketing Solutions
Get
Org
aniz
ed!
Get Organized and Be Efficient!
• Momentumhttp://bit.ly/momentum_pubcon
Why I’m ride or die for Momentum:• The interface is super easy and informative• Great reminder system for bigger weekly
tasks• It’s pretty!
Get Organized and Be Efficient!• Momentum
screencap of momentum
Get Organized and Be Efficient!• Strict Workflow
http://bit.ly/strictwork Why I’m ride or die for Strict Workflow:• Custom options • Wicked accountability • Mind games with yourself are a powerful tool
womp womp!
Get Organized and Be Efficient!
• Evernote
• Dayplanner
• Toodledo (ride or die)• www.toodledo.com
Here we go - get excited!
@rachelmeyer1
Creative Technique: Collaborative: Ask Unassuming
Questions
•What sucks about life?
•What are your greatest fears?
Ask Unassuming QuestionsExample
• What sucks about life?• Being tired all the time.
• Topic Ideas• Natural sleep aids that won’t make you groggy in
the a.m. and won’t contraindicate your medications • How caffeine affects specific medical conditions• Teeth sensitivity – may be due to clenching or
grinding teeth while sleeping
Creative Technique: Collaborative: Group Brain
Mapping • Based on 6-3-5 Concept• Stuff you’ll need: • blank paper• timekeeper• info on problem to solve or on the client you’re
brainstorming formake it work for
you!
Creative Technique: Collaborative: Group Brain
Mapping Results Example #1
• Celeb vein gossip• I’ll be back: ways to re-injure your back after spine
surgery• My kid runs into walls. Does he need glasses? • Don’t be so vein! Why spider veins are not a big deal• What Netflix shows to watch after a vasectomy
Creative Technique: Collaborative: Group Brain
MappingExample #2
• Is it dangerous to get a tattoo over spider veins?• Can spider veins be fatal? • What causes spider veins? Stress? Too much sun?• Best vacations for people with chronic pain
conditions• Sleeping positions to help chronic pain patients sleep
Creative Technique: Brain Mapping: Client Example
• PMG Sleeping Position with Sciatica
Here we go - get excited!
@rachelmeyer1
Creative Technique: Learn What’s Important But
Unexpected• customer stories & testimonials• unique company stories• biggest customer raves• biggest customer rants
Let’s Get TechnicalTools for Topic Generation
• AnswerThePublic.com
• Keyword.io
• Semrush.com
@rachelmeyer1
Let’s Get TechnicalTools for Topic Generation
• AnswerThePublic.com
• Questions
Let’s Get TechnicalTools for Topic Generation #1
• AnswerThePublic.com
Why I’m ride or die for Answer The Public:• Literally hundreds of ideas• Topic generation beyond keywords • It’s pretty!
AnswerThePublic.comquery: breast augmentation
AnswerThePublic.comquery: breast augmentation
AnswerThePublic.comquery: breast augmentation
AnswerThePublic.comquery: breast augmentation
Let’s Get TechnicalTools for Topic Generation #2
• Keyword.io
Why I’m ride or die for Keyword.io:• Again, literally hundreds of ideas• Super-filter capability• Several platforms for analysis
Let’s Get TechnicalTools for Topic Generation #3
• Semrush.com
Why I’m ride or die for Semrush: • Ability to distill down as far as you
want• Diversity in content ideas• Great webinars!
• Semrush.com keyword: breast augmentation
Be A Creeper• Pocket• getpocket.com
Why I’m ride or die for Pocket:• Save All The Things• Way Less Distracting Than Pinterest• Easy To Add Articles
Practice Your Storytelling• Rory’s Story Cubes
Why I’m ride or die for Story Cubes:• Give Your Brain A Break• Practice Telling A Great Story• Inspiration When You’re Not
Expecting It
Editorial Calendar Template!Awesome Content Tools #1
• Editorial Calendar Template • http://bit.ly/1Lh02fs
Instructions for Use: • MAKE A COPY of the spreadsheet so that you can edit it and
add your own information. The information in the spreadsheet is just an example
• Use each category to schedule out dates, venue (platform) and actual content
Bonus Tool Slide!Awesome Content Tools #2
• Common Grammar Mistakeshttp://blog.hubspot.com/marketing/common-grammar-mistakes-list
Why I love it: • Not necessarily a “tool” in the normal sense, but
gives awesome info on how to become a better writer
• Gives most common mistakes to watch out for
Bonus Tool Slide!Awesome Content Tools #3
• Buzzsumo http://buzzsumo.com/
Why I love it: • Gives you a jumping off point for content ideas• Based on current trends and influencers
Bonus Tool Slide!Awesome Content Tools #4
• Writing Prompts http://thinkwritten.com/365-creative-writing-prompts
Why I love it: • Use this list for writer’s block• You can also use this list as a jumping off point for
more content ideas that relate to your client, product, or service
Bonus Tool Slide!Awesome Content Tools #5
• Rescue Time https://www.rescuetime.com/
Why I love it: • Get an honest assessment of the websites and
applications you use • Figure out areas where you can improve time
management
Bonus Tool Slide!Awesome Content Tools #6
• Hemingway App http://www.hemingwayapp.com/
Why I love it: • Gives you the ability to reassess your
writing and make it stronger• Helps bring it up or down to a readable
level
Thank you!