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Content Strategies

Arnie KuennPresident

Vertical Measures@ArnieK

@ArnieK #Pubcon

About Your Presenter…

• President of Vertical Measures - Offering SEO, Link Building, Social Media & Content Services

• Instructor for the Content Marketing Institute & Online Marketing Institute

• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing

Available on Amazon

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Free 24 page guide at VerticalMeasures.com

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Why Focus on Search?• 93% of all

buyers online or in stores use search prior to making a purchase

• 86% of searchers conduct non-branded queries.

• 94% of buyers click on organic links versus 6% on paid links for branded queries.

Sources: GroupM, Did-it, Enquiro, and Eyetools.

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Universal Search Results

61% of all search results

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Start With Keyword Research

• Keyword research should be the foundation

• What keyword phrases do your customers use? (Analytics)

• Use tools like….

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Soovle.com

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Ubersuggest.org

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Google Adwords Keyword Tool

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Question & Answer Sites

1618 results

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Check Voting Sites

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Google’s Discussions in Search

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What Works For Your Competitors?

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Determine Types of Content to Create

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Content Ideas in a Spreadsheet

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Put Together A Calendar• Who is your audience and who are you?• What is different a year from now?• Where do you plan to publish your

content?• Create a calendar and commit to it!

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Long Tail is the Key!

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Thanks to Miles Media

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Contact: 888-476-1881 www.VerticalMeasures.com

More Traffic. More Leads. More Business.

Thank You!