PubCon April 2013
32
Big Brand SEO: 4 Elements of Smart Growth Presented by: @JonathanBWilson SEO Program Manager Dealer.com
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This is the deck I presented at PubCon in April 2013 in New Orleans on the panel for "Big Brand SEO." For more information on the slide's content, go to http://www.iamjonathanwilson.com/scalability/
Transcript of PubCon April 2013
Big Brand SEO:
4 Elements of Smart GrowthPresented by: @JonathanBWilson
SEO Program Manager Dealer.com
Growth
Model
Growth
Model
Hiring
Growth
Model
Hiring
Training
Growth
Model
Hiring
Training
Efficiency
Growth
Model
Hiring
Training
Efficiency
Succession
Planning
Growth
Model
Hiring
Training
Efficiency
Succession
Planning
2009
SEO Mgr
SEO Analysts Copywriters
2013
Growth
Model
Hiring
Training
Efficiency
Succession
Planning
Question: Which is the best anchor text to go to a car dealer's used inventory page?
A."gently owned cars" + geo
B. "used cars" + geo
C."new cars" + geo
D. "pre-owned cars" + geo
Growth
Model
Hiring
Training
Efficiency
Succession
Planning
15 minutes
15 minutes=
60 hours
Growth
Model
Hiring
Training
Efficiency
Succession
Planning
15% Tech Turnover
-Nobscot Retention
Growth
Model
Hiring
Training
Efficiency
Succession
Planning
Hire based on Business NeedLeverage Existing Resources
DIY TestingBuild a Newsletter
Reclaim that 15 minutesAutomate Reporting
Normalize OnboardingBuild an Internal Wiki
Twitter: @JonathanBWil
son
LinkedIn: Jonathan B.
Wilson
