Gowalla & the geolocation revolution

Brian Breslin

Tuesday, November 8, 11

What is gowalla?

Tuesday, November 8, 11

First, what was gowalla?

• Early player in location check-in game

• Millions of users

• Users collected badges and trinkets for exploring

• iPhone application

Tuesday, November 8, 11

So what is gowalla?

Tuesday, November 8, 11

• Its about stories

• What you’ve done, what you’re going to do

• Documenting your adventures.

The pivot

Tuesday, November 8, 11

Gowalla today• A destination guide

• City exploration

• No more checkins for sake of checkins

• No more pins

• No more millions of users

Tuesday, November 8, 11

What does gowalla mean to you?

• Wait and see...

• Potential for steering people in your business direction. Hmmm....

• Millions of potentially reactivated users

Tuesday, November 8, 11

Where is gowalla going?

purely my speculations

Tuesday, November 8, 11

Gowalla’s Future?

• Sell to Amex, Visa, or other payment player looking to leapfrog into mobile

• Sell to groupon or livingsocial or another deal provider looking for mobile footprint

• Deadpool

Tuesday, November 8, 11

Where the opportunities are in geo location

Tuesday, November 8, 11

• Lead generation for physical businesses

• Transaction facilitation

• Rewards and loyalty programs

• Deal distribution

• Extension from website to real world

Tuesday, November 8, 11

• Online customer development for physical locations

• Tracking sales funnel from ppc to checkout

• Taking slice of transactions

Tuesday, November 8, 11

@brianbreslin http://infinimedia.comhttp://brianbreslin.com

Brian Breslin

Tuesday, November 8, 11