Rachel meyer sfima 2017

#pubcon

@rachelmeyer1#pubcon #sfima

Omni-Channel Talent Application

Presented by:

Rachel Meyer

#pubcon


@rachelmeyer1

slide deck: http://bit.ly/SFIMA-RM

#pubcon


Omni-Channel: Organization

Ride or Die Organizational Tool:

• Editorial calendar– get organized– stay organized – be a superhero

#pubcon

@rachelmeyer1#pubcon #sfima@rachelmeyer1

#pubcon




• Editorial calendar: Trello.com– projects are given a “card” in Trello– assets can be uploaded directly into the software– Could take the place of both the editorial calendar and

project management software– Integrates with SEMRush

#pubcon


#pubcon




• App.Cyfe.com– high level, at a glance dashboard– free up to 5 widgets, $19 for all-you-can-eat-buffet– quickly see what’s happening

#pubcon


#pubcon




• Xtensio.com– robust freemium version, $14 a month for paid version– easy to pick up quickly– looks professional

#pubcon


#pubcon


Omni-Channel: Content

• Two ways to approach content:

• Fresh content

• Update old content that performs well or is coming back up on relevance.

– Restructure for rich snippet optimization

#pubcon


• AnswerThePublic.com

– tons of queries based on a seed keyword– gorgeous visualization– creative queries in an instant that would have taken you

forever to find anywhere else


Ride or Die Content Tool:

#pubcon


#pubcon


AnswerThePublic.com

#pubcon


AnswerThePublic.comseed keyword: supershuttle

#pubcon


AnswerThePublic.com

• without• with• versus• to• near• like• for

#pubcon


#pubcon


• Keyword.io– requires signup for free version & keyword downloads– pro versions start at $29 per month– multiple engines



#pubcon


#pubcon


• Storybase.com– requires signup for 10 free searches per month &

history, lists, etc– pro versions start at $9 per month– phrases, questions features



#pubcon


#pubcon


• FAQFox: webpagefx.com/seo-tools/faqfox/– free!!– find questions people are really asking– scrape suggested sites, or input your own ideas



#pubcon


#pubcon


Content Refresh

#pubcon


Content Refresh Example

Initial traffic spike Relaunched blog

#pubcon


• Rich Snippets– Answer the question

the best

– Usually come from a page 1 ranked page

– Use the 5 W’s + H

moz.com/blog/ranking-zero-seo-for-answers

#pubcon


Omni-Channel: Local Search

• Consumers like and trust Google Map Pack– 61% feel it’s the most relevant – 58% feel it’s most trustworthy over other types of search

results

https://searchenginewatch.com/sew/opinion/2423578/google-local-pack-is-233-percent-more-important

#pubcon


• Moz.com/Local– $84 per listing, per year– duplicates, incompletes, inconsistent listings– pushes updates to some partners, identifies others


Ride or Die Local Search Tool:

#pubcon


#pubcon


• GeoRanker.com– freemium, pro starts at $99/month– live ranking data from big search engines as it’s

displayed to a user from that location– choose a variety of suburbs or cities



#pubcon


GeoRanker.com

#pubcon


• @googlemybiz– GMB’s Twitter account– get real help on your listings– @joyannehawkins is a genius



#pubcon


• Google Location Changer: serps.com/tools/google-search-location/

– free!!– choose device, see ads– very, very easy to use

Omni-Channel: SEO

Ride or Die SEO Tool:

#pubcon


#pubcon


• SEMRush.com– well worth the cost (starts at $70/month)– webinars and Twitter chats are extremely beneficial– SO MANY TOOLS

Omni-Channel: SEO


#pubcon


#pubcon


• JSON-LD Schema Generator: hallanalysis.com/json-ld-generator/

– free!!– generate multiple types of markup– easy to use

Omni-Channel: SEO


#pubcon


#pubcon


Omni-Channel: Social Media

• Infographics are liked and shared on social media 3x more than any other type of content

• Visual content is more than 40x more likely to get shared on social media than other types of content

https://blog.bufferapp.com/infographics-visual-content-marketinghttp://www.massplanner.com/10-types-of-visual-content-to-use-in-your-content-marketing/

#pubcon


• Venngage.com– 5 infographics free– pro starts at $19– variety of templates to choose from


Ride or Die Local Social Media Tool:

#pubcon


#pubcon


• Spark.Adobe.com– free!!!– make videos– edit, crop, resize, add effects to photos


Ride or Die Local Social Media Tool:

#pubcon


#pubcon


• Facebook Pages App– all the pages you manage in one place– get notifications through the app– view insights


Ride or Die Social Media Tool:

#pubcon


#pubcon


Thank you!http://bit.ly/SFIMA-RM

#pubcon


BONUS SLIDES!!! WHAT!!!

#pubcon


• Editorial Calendar Template:

– http://bit.ly/pubcon_edcal– file > make a copy– fill in your own info


BONUS Ride or Die Organization Tool:

#pubcon



BONUS Ride or Die Organizational Tool:

• Momentum Dashboard– https://momentumdash.com/– gorgeous daily inspirational pictures– to-do list right there every time you open a new browser

window

#pubcon



BONUS Ride or Die Organizational Tool:

• Strict Workflow– http://bit.ly/strictwork– chrome extension – customizable “pomodoro technique” type function– avoid distraction!!

#pubcon


• Jaaxy.com

– use alphabet soup function– create trial account to use freemium– save the keywords you want to download later


BONUS Ride or Die Content Tool:

#pubcon


Omni-Channel: SEO

BONUS Ride or Die SEO Tool:

• Rank Checker– https://serps.com/tools/rank-checker/ – quick, on the spot rank checker– choose location or device

#pubcon


More questions? Want to chat?

Get in touch with me:

• Rachel Meyer– @rachelmeyer1– [email protected]

Rachel meyer sfima 2017

Marketing

Transcript of Rachel meyer sfima 2017