The Content EnginePresented by:Arnie Kuenn

@ArnieK

• Tell You How to get it for FREE on Amazon – in a bit.

@ArnieK #PubCon

“content marketing”

@ArnieK #PubCon

But is every SEO suddenly a

content marketing

expert?

@ArnieK #PubCon

What Content Marketing is NOT

Content Marketing is a Continuous, Planned Out Process

Think Like a Publisher!

@ArnieK #PubCon

Start With Research@ArnieK #PubCon

List all Content Ideas in a Spreadsheet

Adjust strategy if necessary.

Put Together An Editorial Calendar

Create Great Content@ArnieK #PubCon

Address Pricing / Cost@ArnieK #PubCon

Comparisons

Showcase your product or service then compare and contrast to others.

@ArnieK #PubCon

Free Guides or Whitepapers@ArnieK #PubCon

Interviews – Help Make You the Expert@ArnieK #PubCon

VIDEOS! – They Are Not That Hard

User Generated

FunInterviews

Behind the scenes

Want to be awesome at

content marketing?

@ArnieK #PubCon

Simon Kelly

@ArnieK #PubCon

Joe Pulizzi

@ArnieK #PubCon

The Original Content Marketer?He created “The Furrow” magazine – he was trying to educate

farmers on all the different technology changes that were going on at the turn of the century. He couldn’t do that through an ad, so he

created a magazine! 

John Deere

@ArnieK #PubCon

Content Marketing Requires A Whole Different Expertise

• Go to the conferences• Read the books

• Follow the blogs

Tweet: Content Marketing Book – @AccelerateBook is FREE on Amazon– Today only! #Pubcon

Kindle VersionOctober 18, 2012 Only

@ArnieK #PubCon

Contact: 888-476-1881 www.VerticalMeasures.com

More Traffic. More Leads. More Business.

Thank You Very Much!

@ArnieK #PubCon