Circle of Interactive Media

Actions, reflected in the interface

How the actions impact relevant systems

How systems produce feedback, outcomes, results

communication

optionsaction

Human Computer Interaction

“Learning to Do”vs.

“Learning to Know”

Simulations

Games Immersive Learning

Computer Games

Serious Games

Educational Simulations

a typical “Sim” example

Simulations

Massive multi-players

Real-world environments

Informal learning Social networks Circle of

Interactive MediaSims

Second Life

You can’t learn to ridea bike from a book!

Simulations

Games Immersive Learning

Computer Games

Serious Games

Educational Simulations

Immersive Learning Simulations Branching story Interactive spreadsheets Practice-ware Real-time Strategy God games Side quests? Mini games?

Mastery in the “real world”

Simulations

Games Immersive Learning

Computer Games

Serious Games

Educational Simulations

Educational Simulations

Develop real skills through emergent learning

Single, multi, or massive multi player Design based as part of larger

program Can scale from mini-game to

complex

Practice-ware

Increasing awareness through “edu-tainment”

Simulations

Games Immersive Learning

Computer Games

Serious Games

Educational Simulations

Serious Games

Making learning “fun”

Diagnostic vs. instructional

Repurposed traditional content

Scaled small for easy access

Designed to be addictive

Serious Games

Influence Explanation Message / Editorial Marketing Commerce (Buy

IT!) The use of game

technology for deepening brand engagement

Games for EntertainmentMediated by technology

Simulations

Games Immersive Learning

Computer Games

Serious Games

Educational Simulations

The World of Computerand Video Games

How Entertainment Games differ from Serious Games Optimized for the engagement of players

Tend toward high-conflict situations More abstract situations Abstract interfaces Pure fantasy and escapism

Some of our favorite “genres” First person shooters (fps) Real time strategy (rts) Role playing games (rpg) Puzzle, arcade, casual gaming Racing games God games Sports

Some of our favorite “genres”