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A Guide for recruiters wanting to
utilize the vast resources LinkedIn
offers to the recruiting community.By Mark E. Berger, CPC,
CIRSwat Recruiting
LinkedIn For RecruitersLinkedIn For Recruiters
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What is LinkedIn?What is LinkedIn? It’s an online business network of over 35 million
professionals worldwide representing over 150 industries
Millions of new users each month When you join you create a professional profile.
This profile allows you to find and be found by colleagues, clients, potential candidates, and partners.
You continue to grow your network by inviting trusted contacts to link to you, then in turn you are linked to their networks.
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Branding?Branding? You profile is about YOU, not your company It’s not who always who you know, but also
who knows you Builds name recognition Increased visibility Improves influence and effectiveness internally
and externally
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Anatomy of a NetworkAnatomy of a Network• 1st Degree/1st Level Connections – Theoretically, these are the people you know. They have invited you or you have invited them to connect directly.
• 2nd Degree/2nd Level Connections – These are friends of your friends. You may not know them but have easy access to them through your first level connections.
• 3rd Degree/3rd Level Connections – Typically, you do not know this group although it will be your largest group of connections.
• Groups, Also Viewed, Recommendations, Interests, Associations
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My Network - 663My Network - 663
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My Network – 2539 My Network – 2539 (+1876 – 8,481,200)(+1876 – 8,481,200)
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Find Contacts usingFind Contacts using Advanced Search Advanced Search
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Profile AnatomyProfile AnatomyName
TitleGeography
Summary
Background
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Advanced Search ScreenAdvanced Search Screen
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Advanced Search FeaturesAdvanced Search Features
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Search TipsSearch Tips Utilize more generic title keywords than skills
keywords Use Booleans (AND’s, OR’s, -’s) Search using specific company names Use filters for
– Geographic locations – Industries– Interested in “career opportunities”– Searching within your groups– People who joined recently
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Let’s Run a SearchLet’s Run a Searchtitle - ("pediatric physician" OR pediatrician) "medical director"title - ("pediatric physician" OR pediatrician) "medical director"
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Search Results - 26Search Results - 26
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Filter by LocationFilter by Locationtitle – oncologist within 100 miles of 60607title – oncologist within 100 miles of 60607
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Location Filter Results - 14Location Filter Results - 14
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Company SearchCompany Searchcompany – “Beverly Hills Body” title - surgeoncompany – “Beverly Hills Body” title - surgeon
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Company Search Results - 2Company Search Results - 2
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Search within GroupsSearch within Groups
Use Advanced SearchClick on a particular
group Add company names
and/or titles
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Physician/Medical GroupsPhysician/Medical Groups
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View First Level ConnectionsView First Level Connectionsview profile – click connectionsview profile – click connections
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RecommendationsRecommendations
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Also Viewed?Also Viewed?
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Associations & InterestsAssociations & Interests
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What Are You Working On?What Are You Working On?
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Find Contacts usingFind Contacts using Google (site) Search Google (site) Search
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Using the Site Search Using the Site Search site:linkedin.com ("pediatric physician" OR pediatrician) "medical site:linkedin.com ("pediatric physician" OR pediatrician) "medical
director“ -inurl:directorydirector“ -inurl:directory
69 resultsvs.
26 results
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Using the Site Search Using the Site Search site:linkedin.com oncologist (physician OR doctor) "greater chicago" site:linkedin.com oncologist (physician OR doctor) "greater chicago"
inurl:pub -inurl:directoryinurl:pub -inurl:directory
73 resultsvs.
14 results
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Making ContactMaking Contact
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LinkedIn ProfileLinkedIn ProfileOmar L. Hamada, MDOmar L. Hamada, MD
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LinkedIn LinkLinkedIn Linkwww.omarhamada.comwww.omarhamada.com
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Google the NameGoogle the Name"Omar L. Hamada" (contact OR email OR phone OR telephone)"Omar L. Hamada" (contact OR email OR phone OR telephone)
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Try ZoomInfo.comTry ZoomInfo.com
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Try Zabasearch.comTry Zabasearch.com
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Let People Find YouLet People Find You
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Maximize Your ProfileMaximize Your Profile Add all your employers, schools, degrees,
certificates, associations, groups and interests to your profile
Be brief in your descriptions, but add all! Use the “What are you working on?” feature Offer/solicit Recommendations Add all your email addresses new or old Join groups or start your own State your goals in the summary section
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Complete Your ProfileComplete Your Profile
Get a “friendly” LinkedIn URL(Account & Settings / Public Profile)
Publish your full public web profile
Work towards 100% “profile completeness”
Use Web Links (Additional Info section)
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Take Steps to Take Steps to Grow Your NetworkGrow Your Network
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Growing Your NetworkGrowing Your Network Search LinkedIn for colleagues and classmates Find open connectors on LinkedIn:
– LIONS– MLPF– TopLinked– MyLinkWiki– Open Link
Scan your Webmail (Gmail, Yahoo, Hotmail, AOL) and Outlook
Use “Discover your contacts” at least once a month
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What Top Recruiters do on What Top Recruiters do on LinkedInLinkedIn
Use AND, OR and – when searchingSearch by company name and job titleSearch by “joined since last login” for
freshnessConnect with the top-linked peopleUse personalized invitations.Include your LinkedIn profile in your emails!
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Web 2.0Web 2.0
Using the Internet for Sourcing and Professional Branding.
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Physicians on MySpacePhysicians on MySpacesite:myspace.com inurl:profile “plastic surgeon” “, MD”site:myspace.com inurl:profile “plastic surgeon” “, MD”
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Physicians on TwitterPhysicians on Twittersite:twitter.com "plastic surgeon" mdsite:twitter.com "plastic surgeon" md
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Physicians on PlaxoPhysicians on Plaxosite:plaxo.com "plastic surgeon"site:plaxo.com "plastic surgeon"
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Your ProfileYour Profile
Your Profile is your Brand
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My ProfileMy Profile
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Profile TipsProfile TipsOffer information that the people you are trying to reach out to will search for.Link up to your website, blogs, or other external sites you can think of.Be clear about the products and services that you offer.Keep your content updated.Make use of your calendar.Promote your profile in your email signature line.
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ContactContact
Mark Berger CPC, CIROwner, Swat Recruiting314/[email protected]
Invite me to your network!http://www.linkedin.com/in/meberger [email protected]
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