#NRFbriefing

Johnny Campbell

Founder & CEO

Social Talent

@socialtalent

The State of

European Recruiting

Insights from the 2014

Global Sourcing

Survey

28,5 30 31,5 33 34,5 36 37,5

Sourcing Ability: Score

European Recruiters

versus

Asia & N. America

Sourcing

European recruiters are

considerably more skilled

in Internet Sourcing than

American Recruiters

94%

59%

55%

39%

85%

50%

50%

28%

99%

59%

52%

46% 0% 25% 50% 75% 100% 125%

LinkedIn

Twitter

YouTube

Facebook

Social Network Use for Recruiting: LinkedIn

European Recruiters

versus

Asia & N. America Social Network Use for Recruiting: Twitter Social Network Use for Recruiting: YouTube Social Network Use for Recruiting: Facebook

Sourcing

European recruiters are

power LinkedIn users, and

are more likely to use

Twitter & YouTube for

Sourcing

European Recruiters

versus

Asia & N. America

Networking

13%

26% 21%

13%

55%

46% 48%

55%

21% 24%

28%

21%

0%

15%

30%

45%

60%

Europe Asia N. America Europe

LinkedIn Connections

European recruiters have

strong Networks on

LinkedIn, but are less

likely to be Power

Networkers

What method is a Recruiter more likely use to

contact a Passive candidate?

Connect Other

38% 30% 21% 6% 5%

Source: © 2014 Global Sourcing Survey, Social Talent & Alexander Mann Solutions

39% 23% 18% 6% 14%

50%

22%

26%

22%

40%

37%

34%

25%

0% 13% 25% 38% 50% 63%

Phone

Email

InMail

ConnectConnect

Response Rates

by Medium

> 40% response

20-40% response

What do recruiters really do in their

daily Sourcing activities?

2104 recruiters monitored

1200 recruiters with performance data

49

17 7,5

37

Professional Networks

Other Social Networks

Job Boards

Others

Recruiters’ Average Activity Online

• 110 Webpages per day

• 7x more time spent on LinkedIn than Job Boards

• Average of 7 searches per day on LinkedIn

• 10% of all searches were Advanced Searches

• Just 5% of all searches contained Boolean

• Average 11 LinkedIn profiles viewed per day

• 50% of all LinkedIn searches are conducted

between 6 and 10am

Are your recruiters finding

7x more applicants from

LinkedIn than Job Boards?

0

2,5

5

7,5

10

12,5

SearchesConducted

LinkedInAdvanced

Searches Conducted

per day

High-performing

Recruiters conduct 50%

fewer searches per day

than Low-Performing

Recruiters

High-performing

Recruiters use Boolean

Search more often than

Low-performing

Recruiters

High-performing

Recruiters use LinkedIn

Advanced Search for the

majority of their Searches

High-performing

Recruiters conduct more

searches between 10am

and 2pm

What can we learn?

High-performing Recruiters:

• Run more accurate searches,

• Use Advanced Search more often,

• Use Boolean,

• Use the phone, and

• Are highly connected.