Extended Investor Pitch.

Darren Ong, CEO Bulletpages

BulletAcademy: Advertising Sales Professionals

First Page

� This presentation intends to be a guideline to pitch to Investors.

� The order followed by the slides is logical. Your presentation should have a similar structure.

� Do not have too many slides. Ideally fifteen is good.

� Format it well. Make it look beautiful and weed out all spelling mistakes.

� Focus on your strengths, USP.

Introduction (1 slide)

� The most important slide.

� What does your company do?

� Small Businesses. Search. Advertise. Platform. Unleashed.

� Current status:� Seed financed RM150k [inc. Cash Investments]. PenzPages incorporated.

� PenDrive and later Toshiba. Testimonial - Jeanson Tan [Hot Print]

� Looking for Additional Funding – for Regional then Global expansion and adding Kiosk Ads and Live Mobile Video Stream-to-Web Technology.

Stars

List the most important points about your company.

� Strong management team. – Niumal / Chee Haur / Hezry / Sri / Darren / Nicole / Zahir / Raja / Brandon / Jason / Iki

� Mobile Live Video Stream-to-Web patent

� USP – Portable. Mobile. Search. Advertise. Small Businesses.

� Very attractive venture opportunity for investment.

� Digital Search Trends up 300%, Market Ad Growth up 500%.

� 1 million Small Businesses in Malaysia alone. 10% is 100,000.

Problem or the pain (1 slide)

� Describe the problem your venture aims to solve.

� Small Businesses. Small and Medium Enterprises (SME) and Industrial players pay too much currently for Ads.

� How big is the problem? An average Small Business spends RM10,000 per yr to advertise with 12% guarantee of Ad Success in terms of Sales and Brand Awareness.

� Why hasn’t it been solved before? There is no Major Brand for Next Gen Directory Search. Youth demand portability. Search platforms and the Big Advertising Agencies for SME market have no Low Cost alternative.

Solution (1-2 slides)

� How does your venture solve the problem? Portability. Automation. Mobile. Video Streaming. Search. Solutions.

� Why is it more effective than the current solutions, if any? Imagine millions of Small Business listings at your fingertips. Portable. User friendly. Personalized. Multi-Language.

� Describe Bulletpages product or service in detail.

� Simple. Advertise. Portable. Small Business Services. Unleashed.

� Bulletpages Crew. Next Generation. Advertising Sales Professionals.

� Distribution Any-to-Any. Capture Users. Viral. Eg. Premium Gifts for Buyers who get a LCD at SenQ, Buyers who get a Book in MPH.

� Simple Video and Pictures. Low Cost. Advertising. Platform.

� Small Business One-Stop ‘Value For Money’ Services.

Testimonials (1 slide)

� Every investor needs proof about solution efficacy.

� Why did your customer love you?

� Response of existing clients. Use logos.

� Or response to prototype by prospective clients/customers.

Market analysis (1-2 slides)

� Which market need are you meeting?

� Describe the market. � How big is it?

� Growth rate?

� Maturity.

� Product positioning.

� Market Capture projections.

� Marketing strategies. How will you reach the market?

Tip: always brilliant to describe a typical customer/client.

Business model (1-2 slides)

� What is the business model? Use flowcharts and diagrams.

� How will you make money?

� Revenue strategy and model.

� Economies of scale.

� Describe distributor or franchise commission/rates, if applicable.

� Operations model. Use flowcharts and diagrams

Competition analysis (1 slide)

� Who else is tackling the same problem? (direct competitors)

� Why are you better?

� Compare features on a table/matrix.

Feature A Feature B Feature C

Product A Yes Yes Yes

Product B No Yes No

Product C Yes Yes No

Management Team (1 slide)

� Who will run the show?

� Relevance of experience/skills to role allotted.

� Track record.

� Who is missing? Solution.

Co-stars (1 slide)

� Technology development team.

� Partners.

� Board of advisors.

� Board of directors.

� Legal advisors.

Rollout plan (1 slide)

� Current status.

� Rollout model.

� Strategy behind it.

� Timeline of the rollout.

Risks (1 slide)

�What reasons could lead to failure?

� Regulatory risks.

� (Medical and financial ventures, beware.)

Exit strategy (1 slide)

�Acquisition? IPO?

�Diversification?

Financial summary (1-2 slides)

� Mention key assumptions.

� Give key figures of revenue growth, profits, ROI.

� Projections for next few years.

� Mention breakeven period.

Tip: Do not show excel sheets, since you’ll never read them neither will the investor. Only gives a crammed look.

Funding summary (1 slide)

� Requirements and details.

� Highlight ROI.

� Breakup of spending.

Conclusion

� The points you want your investors to remember.

� Re-highlight the attractiveness/strengths.

� Funding requirements and ROI.

Thank You!

Final comments

� While bullets are effective. Nothing can beat diagrams and pictures. Use them generously.

� Do not cram your slides. Speak more than your slide.

� Use big text.� Practice and time your presentation.