Investor DeckJanuary 2014

Will provide easy, mobile access to instructions (manuals, technical guides, etc) via a gorgeous, functional interface.

The robust data platform will provide essential user analytics to manufacturers

for unparalleled insight into the end-users’ experiences.

Genious:

Milestones: ·Strategic, proven development partner in

place for execution ·MVP wireframes and design completed

Financing: ·Seeking to raise $100,000

·Funds will be used to initiate development and design of MVP and

social and traditional marketing efforts

WHAT & WHERE WE ARE

!• Paper manuals always

being lost and hardly accessible when needed.

• Manufacturers have no way to track usage of user manuals.

• Need to constantly search multiple sources to find manuals, and they are hardly user-friendly.

!• Need to access manuals

on smartphones.

• Need easy one-stop destination for manuals.

• Need image-driven, infographic style visuals of instructions.

!• User manuals printed

on paper with no way to track usage.

• Printing costs and pass-through costs associated with the printing process.

• Inability to meet the needs of today’s hyper connected consumer.

USERS CONCERNS MANUFACTURERS CONCERNS CURRENT STATE LIMITATION

MARKET PROBLEM

•Use smartphone to find manuals easily, in one place with no hassle.

•Use search function to find manual or scan a product’s barcode.

VALUE PREPOSITION

•Reduce costs of having to print manuals.

• Increase usability of manuals. • In-depth understanding of usage via analytics.

USERS MANUFACTURERS

Minimun Viable

Product

App Home

Finding a Manual

Scanning a Code to Get the Manual

Getting the Manual

Manuals Mobile Store

Using the Manual

User Account

•225 Million Smartphone users in the US*.

•Smartphone users check their devices about 150 times a day.

•Demanding user-friendly, mobile versions of manuals.

•250,000 manufacturers (printing instructions)**.

•No way to intelligently track usage of manuals.

•Little to no strategy for usability of manuals for mobile device.

USERS MANUFACTURERS

MARKET OPPORTUNITY

* According to Business Intelligent report: http://www.businessinsider.com/us-smartphone-market-2012-9!** According to “The Statistics Of U.S. Businesses (SUSB)” – 2011 U.S. all industries (http://www2.census.gov/econ/susb/data/2011/us_6digitnaics_2011.xls)

RECENT SUCCESSES • Significant investor appetite • Opportunity to participate and disrupt

Retrevo has over 100,000

manuals from more than

1,000 brands.

World’s largest digital library

(includes publications of all

kinds, including user manuals)

Manage post-purchase

experience (including user

manuals and warranties)

$ 12M

$ 26M

$ 3.25M

Alloy Ventures

Norwest Venture Partners

Y Combinator

The Kinsey Hills Group

Redpoint Ventures

Marc Andreessen

Charles River Ventures

SVB Capital & Others

Morten Lund

WestTech Ventures

High-Tech Gründerfonds

Description FundingCompany Funding partners

MONETIZATION STRATEGY

!•Help manufacturers make decisions about how they develop manuals, communicate product offerings and develop marketing materials.

•Show the successes and failures in user engagement with manuals.

•Provide insight into the investment made specifically in Genious, and more comprehensively, in the creation of product manuals.

•Assist in determining general long term health of the manufacturers with regards to sales growth and other financial health indicators relevant to their businesses.

•Demonstrate significant insights into high-importance areas such as consumer loyalty and quality of products !

•Provide knowledge about who uses product manuals and how they are accessing these manuals.

There are various ‘indicators’ that drive KPI’s. In Genious’s case we can define indicators that will:

MONETIZATION STRATEGYMANUFACTURER KPI’s (Examples)

1,458

875 354

1,642

Samsung S4Samsung LCDSamsung ChromebookSamsung Galaxy Note III

Manufacturers can determine if their investment in Genious is actually leading to users viewing their manuals. They can view the trend in user increases/decreases over time. They can measure the success of money invested in Genious as a platform to distribute manuals. They can see this as their manuals inventory count on Genious.

0

95

190

285

380

Samsu

ng S4

Samsu

ng LC

D

Samsu

ng Chro

meboo

k

Seconds

Manufacturers can understand the length at which Genious users interact with manuals.

Samsung S4

Samsung LCD

Samsung Chromebook

Samsung Glaaxy Note III

0 2 4 6 8

68

34

Manufacturers can gather information pertaining to sales, issues with product accessibility and other product related information.

Times Manuals are Being AccessedNumbers of Manuals Being Accessed Time Spent Viewing Manuals in Seconds

MONETIZATION STRATEGYMANUFACTURER KPI’s (Examples)

Manufacturers can see which search terms Genious users are using the most when looking through product manuals, and the frequency of searches.

Manufacturers can learn which types of devices (and operating systems) are being used to access manuals the most via Genious.

Key Search Terms Users/ Type of devices

0

35

70

105

140

"Take

scree

n sho

ot"

"Kill an A

pp"

"Chang

e Bate

rry"

"Setting

hotsp

ot"

485387

134Android

Iphone

Windows Phone

Blackberry

0 3500 7000 10500 14000

1,192

2,439

8,543

12,368

Users

MONETIZATION STRATEGYMANUFACTURER KPI’s (Examples)

POINT OF ACCESS

“And many more KPI’s to be defined in our product roadmap”

Manufacturers can gain insight into the geographical areas from which users are

accessing their product manuals through Genious.

ASSUMPTIONS AND PROJECTIONSThe revenue projections here take an alternate perspective. They are projected based on the size of the company that signs up for using Genious.

Using this lens, we see that the focus shifts on the size of the company that is accessing the information, rather than the amount of information it wants to access. The distinction here being that there are options between basic and premium features. The reasoning behind going in this direction is to initially offer as little barriers to the manufacturers as possible to allow showing true capabilities of the analytics/insight available from the Genious platform.

Small-sized Company 1 - 100 employees

Medium-sized Company 101 - 500 employees

Large-sized Company 501 - 1000 employees

Enterprise Company + 1000 employees

ASSUMPTIONS AND PROJECTIONS

$0.00

$1,000,000.00

$2,000,000.00

$3,000,000.00

$4,000,000.00

Year 1 Year 2 Year 3

Small-sized CompanyMedium-sized CompanyLarge-sized CompanyEnterprise-sized Company

Revenue Projections

Detailed info in the attached spreadsheet

THE TEAM

I've worked in the internet industry for the last 10 years; been employed in many forward-looking companies

in the online-payment ecosystem; been involved with business

development plans, building teams, setting up operations, taking care of

revenue goals and making plans become reality.

Marcelo is an award-winning recognized entrepreneur His

previous leadership experience includes co-founding and overseeing

Cynergy Data, an electronic payments processor in the U.S. Under his tenure as CEO, the company grew

significantly, reaching annual revenues in excess of $135 million.

From idea validation to funding, product development, launch,

growth and support services we work with you to build successful

products and launch great companies.

David Garcia Co-Founder & CEO

Marcelo Paladini Co-Founder & Investor

Technical Partner

Thank You

Investor DeckJanuary 2014

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