Salontrip Investor Pitch
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Transcript of Salontrip Investor Pitch
Introduc)on
Salontripisanextremelyadvancedanaly)csledB2B&B2Ctechnologypla<ormchangingthewaybeautySalon&Spaservicesaresearched&bookedonlineby
clientsandofferedbybeautySalons/Spas.
VALUEPROPOSITION:
• Verifiedin-depthinforma)onabouttheserviceproviderstocustomers.• Guaranteed15%cashbacktocustomeroverandaboveanydiscount.• Real)meappointmentconfirma)on.• Analy)csledMarke)ng&Businessgrowthtrackingtoolsformerchants.
WithoutAnySpendonSEO,SMO&PPCMarke)ng.
(4.5Months-13thJanto31stMay,2016)
NumberofBookings 1165
AverageTicketSize Rs.1175
MerchantsTie-ups 280
AverageMarginperTransac)on Rs.142
Opera)ons&Achievements
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TheOpportunity
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IndustryinTransi)onPhase
LIMITEDPROMOTIONOPTIONSWordOfMouth,Fliers,Banners,Emails&SMS.
(NoTrackingofROI)
NEGLIGIBLEONLINEBOOKINGSLessThan0.2%OnlineBookingsDuetoLack
ofTechnologyPla<orms
NOONLINEPRESENCELessThan2%Salons/SpasHaveOnline
Presence
75%UNORGANIZEDINDUSTRY
SALONINDUSTRYHASNOTTRANSITIONEDFROMPENANDPAPERMODEL.UNAWAREABOUTTHEBENEFITSANDPOWEROFONLINEPRESENCE.
MarketSize
*
BEAUTY&WELLNESSSERVICESMARKETSIZE
GLOBAL
USD1.5TrillionINDIA
USD5Billion
CAGR:15% CAGR:30%
INDIAON4THPOSITIONAFTERCHINA,BRAZIL&USA 75%UNORGANIZED
OurCustomers:MenandWomenagedbetween16-45,speciallyfrommiddleanduppermiddleclass.Peoplewhoareevolvingasthenewurbangenera)onwithdisposable
incomeandaflairforbejerlifestyle.
TheSolu)on
FORUSERS(B2C) FORSALONS&SPAS(B2B)• SearchByServiceOrSalonName• IndustrySpecificFiltersForBestSearch
Experience.
• 100%VerifiedIn-depthInforma)onOfSalonsandSpas.
• FeatureToCompareSalonsandSpas.
• BookAppointmentsOnlineinRealTime.
• GuaranteedMin.15%CashBackInWalletForEveryBookingoverandaboveanyDiscounts&Promo)onalOffersFromSalons/Spas.
• BestInIndustryUserExperience.
• FreeMicroWebsiteForOnlinePresence
• MerchantPanelForNewDeals,Upda)ngMenu,ReviewsEtc.
• ManageSalonorSpaOnMobile/
Desktop.
• AutomatedRealTimeOnlineBookingManagement.
• BookingManagementThroughIVR(WhenNoInternet).
• EasyToManagePerformance
Management,BookingManagementAndMarke)ngTools.
• EasyToUseCustomerToolsWithDynamicPricingAndRealTimeDeals&Discounts.
• RealTimeAnaly)calReportsToTrack
GrowthProgress.
STRONGTECHNOLOGY&ANALYTICSLEDSOLUTION
TechnologyDevelopmentPla<orm
FULLYRESPONSIVEWEBAPPLICATIONBASEDONLAMPSTACK
• HOSTINGGodaddyVPSPoweredByLatestApacheServer,UbuntuOS,PHP5+&Mysql5+• BACKENDRobustPHPFrameworkCodeIgniter.• FRONTENDHTML5,CSS3,JS,Jquery,AngularJs,CSSFireworkBootstrapIsUsedForFastAndUserFriendlyDevelopment.
• SECURITYGodaddyPoweredSSLCer)ficateIsUsedForHighLevelEncryp)on.• MOBILEAPPAppForAndroid&IOSUnderDevelopment• PAYMENTGATEWAYPayTmAndPayUmoneyApiWhichProvidePaymentSolu)onsForNetBanking,DebitCards,CreditCardsAndMobileWallets.
HowSalontripWorksForUsers(B2C)
SearchBySalonOrService.CompareRates
GetIn-depthDetailsOfSalonBeforeBooking.
SelectServices,Date&TimeForAppointment
MakePayment&GetMin.15%CashBack
HowSalontripWorksForMerchants(B2B)
GetAnaly)calReportsToTrackGrowth
ConfirmAppointmentBookingsinRealTime
UploadDeals&OffersToAjractMoreClients
Add/EditRates&Services
Compe)tors
Purplle Ziffi Stylofie
LaunchYear January,2015 September,2014 June,2015
Loca)on Mumbai Mumbai Gurgaon
CoreBusiness Cosme)cse-commerce
Doctor&Diagnos)cCentreAppointments
Salon&SpaAppointments
FundingAmount USD5Million USD2.5Million Undisclosed
Investors IvyCapVentures OriosVenturePartners
JaideepMehta&Swas)ka
MarketPenetra)on 15Ci)es 5Ci)es 15Ci)es
FeaturesCompe))veAdvantage(B2C)
Features SalonTrip Purplle Ziffi Stylofie
CompareSalons&Spas
360DegreePanoramicView
RealTimeAppointmentConfirma)on
BrandsOfProductsUsedInforma)on
UsersCanAddPhotosToReviews&ShareOnSocialMedia.
DetailedIndustrySpecificFilters
In)ma)ontouseraboutlatestdeals&offersbymarkedasfavoritesalons
SearchPromo)onalOfferbyservicename,outletcategory
Guaranteed15%CashBack
FeaturesCompe))veAdvantage(B2B)
Features SalonTrip Purplle Ziffi Stylofie
MerchantPanelToManageBookings,Reviews,Offers&TrackBusinessGrowth
RealTimeBookingConfirma)onThroughMerchantPanel
RealTimeAppointmentConfirma)onThroughIVRCall,WhenNoInternet
MerchantAnaly)calReportsForPageViews,LiveVisitors,AppointmentsBooked,ReviewsWrijen,OfferViews,TotalBusinessGenerated
PublishUnlimitedDealsAndOffersThroughPanelIn3EasySteps
UniqueDealOfTheDayPar)cipa)on.AcceptBySms/PanelAndAutoPublish
BusinessModel&Marke)ngStrategy
Marke)ngstrategy
• Guaranteed15%CashBack.
• SocialMediaMarke)ng.• SearchEngineOp)miza)on.• PPC/GoogleAdWords.
• CelebrityVideoBytesonSocialMedia.
• ReferralBonusMarke)ng.• Email/SMSMarke)ng• FMRadio.• PrintMedia• BeautyCamps&FashionEvents.• CorporateTie-upsEtc.
RevenueGenera)on• RevenueSharingfromsalons/spasfor
everyonlinebooking@20%GMV.• HyperLocalSalon/spaAdver)sements
CostofService/Revenue
Rs.120
CustomerAcquisi)onCostRs.142
CustomerLife)meValue
Rs.31585
AverageGrossMarginperTransac)onRs.142
25CelebrityEndorsements-VideoBytes
KavitaKaushik SimpleKaul MansiSharma ManiniMishra
KanikaMGhai MouliGanguly ManishRaisinghani SandeepRajora
MohitMalik VibhuRaghave GauravGera MajorBikramjeet
Founder
Advisor
Advisor
Rumeet Singh
Namrata Saluja
Sanjit Gill
8Years+DomainExper)se
DemonfortUniversityLeicester-UK
Bhara)VidyapeethPune.
Product Conceptualization In-depthKnowledgeofSalon&SpaIndustry.
Former G.M, Colour Lounge Salon
Chain
20Years+Exper)seinMarke)ng
&LoyaltyPrograms
OurPassionate&DedicatedTeam
WillingtoOffer20%Equity,ForFundingRequirementofRs.1.4Crore(USD200K),withPreMoneyValua)onofUSD800K
FundingRequirement
FundingRequired Rs.1.4Crore(USD200K)
TechnicalCost 4%Approx.
Opera)ngCost 11%Approx.
Marke)ngCost 36%Approx.
CostofSales/Revenue 49%Approx.
Year1 Year2 Year3 Total
Revenue(Rs.InCrores)
6.55 20.36 41.10 68.02
Expense(Rs.InCrores)
7.89 18.99 36.47 63.36
Ebitda(Rs.InCrores) -1.33 1.37 4.63 4.66
CostofSales/Revenue(Rs.InCrores)
3.05 9.22 18.93 31.21
GrossMargin(Rs.InCrores)
3.50 11.14 22.16 36.80
TotalCustomers(InLakhs)
1.68 4.91 10.05 16.65
FinancialMilestones
ThankYou
SalonTripMediaServicesPlotNo.167,2ndFloor,Sector28,Gurgaon-122002,Haryana,India
Website:hjp://www.salontrip.com
Email:[email protected]
ContactNumber:+919210034567
