You Are What You Tweet by Bridget Willard
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You Are What You Tweet Business Branding on Twitter Bridget Willard Office & Social Media Manager Riggins Construction & Management, Inc. [email protected] Twitter: @RigginsConst
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Transcript of You Are What You Tweet by Bridget Willard
You Are What You Tweet
Business Branding on Twitter
Bridget Willard Office & Social Media Manager Riggins Construction & Management, Inc. [email protected] Twitter: @RigginsConst
Building Relationships Since 1977
It Started with This Tweet 3/19/2009
My goal was to connect with our clients.
I connected with other A/E/C Peeps, too.
And we followed our vendors as well.
Our First Negative Feedback. Oops!
Read the blog post here: http://bit.ly/TwitterService
Then this. YIKES!
Read the blog post here: http://bit.ly/TwitterService
But the relationship was being repaired.
Read the blog post here: http://bit.ly/TwitterService
In 4 Months it became positive sentiment.
Read the blog post here: http://bit.ly/TwitterService
Twitter is what you want it to be.
You are what you tweet. Their reaction is branding.
We’ve been used as an example in the past.
Branding is their perception of you.
I asked our followers what they think.
Quality - Professional - Engaged
Four Years Later
