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7/31/2019 VanLuong.blogspot.com HSBC

1/28

NGHIN CU CNG TY HSBC VBI HC KINH NGHIM

Lp: QTKD 8BNhm 12

1) L ThPhng Dung2) ng Minh Gip

3) TrnThHu4)NguynTh Lm5)Nguyn Quang Long6)Nguyn Thnh Cng


2/28

Ni dung

PHN I: TNG QUAN V HSBC

PHN II: MI TRNG KINHDOANH CA HSBC

PHN III: HOT NG KINH DOANH QUC T

CA HSBC

PHN IV: BI HC KINH NGHIM


3/28

Tr s chnh ti London, Anh

HSBC l tp on ln th 4 th gii

v ti sn theo bnh chn ca tp ch Forbes -2010

7,500 vn phng ti hn 80 quc gia.Ch tch tp on: ng Douglas Flint , CEO : Stuart Gulliver

S lng nhn vin: trn 300,000

Tng gi tr ti sn l 2.716 t USD (tnh dn 30/9/2011).



4/28

PHN I: TNG QUAN V HSBCNgn hng sng lp : Ngn hng Hongkong v Thng Hi thnh lp vonm1865 hin nm di s iu hnh ca ngn hng HSBC Asia Holdings

(UK).

Tr s chnh chuyn t Hongkong n London vo nm 1993

Thm nhp nhanh chng vo khu vc Chu u v Chu M thng qua hng

lot cc thng v mua bn v sp nhp

Vo thng 2 nm 2008, HSBC c bnh chn l Ngn hng c gi tr nht

theo xp hng ca tp ch The Banker.


5/28


Hong KongThng Hi

1865

YokohamaNht Bn

1866

n

1867

Philippine

1875

Singapore

1877

Vit Nam

1870

Thi Lan

1888

Australia

1985

New zealand

1987

Malaysia

1994Anh

1865

Hamburg c

1865

Lyons Php

1865

Trung ng

1959

M

1980

Canada

1981

o, Balan, CH Sc

1999

1865-HongKong -Thng HiLondon - Anh

Hamburg - cLyons - Php

1866 -Yokohama-Nht Bn

1870Vit Nam

1875Philippine

1867n

1959Trung ng

1980M

1981Canada

1985Australia

1987New zealand

1994Malaysia

1877Singapore

1888Thi Lan

1999o, Balan, CH Sc


6/28

Mtsdchv ngn hng cung cp:

HSBC private bank

HSBC Premier

HSBC AdvanceHSBC Bank International

HSBC net , HSBC Direct



7/28

HSBC nhvthnghiuca mnh qua thng ip "Ngn hng ton cu am

hiuaphng,v nhnmnh kinh nghimcngnhs am hiu su sc

tng khu vc trn ton thgii.

Bo co ti chnh ca cng ty tnm 2006 nnm 2010.


Bo co cuinm

Doanh thu($m)

Li nhuntrc thu

($m)

Li trn mic

phiu(EPS)(USD/CP)

H s gitrn thu

nhp(E/P)

Mc tngEPS

Mc c tcc chi tr(USD/CP)

H s hiuqu chi ph

31-Dec-06 70,070.00 22,086.00 1,22 10.3 3%0,7059 5.60%

31-Dec-07 87,601.00 24,212.00 1,4379 7.9 18%0,7843 6.90%31-Dec-08 88,571.00 9,307.00 1,3656 6.5 -5%0,64 7.20%

31-Dec-09 78,631.00 7,079.00 0,34 32.3 -75%0,34 3.10%

31-Dec-10 80,014.00 19,037.00 0,73 13.8 115%0,36 3.60%


8/28

Mi ttrng chung

Mi trng ngnhMi trngcnh tranh

PHN II: MI TRNG KINHDOANH CA HSBC


9/28

Mi trng kinh doanh quc t

Vn ton cu ha:

S hp nht ca cc nn kinh t thng qua thng mi, u t v lun

chuyn ti chnh

T do ha thngmic 2 bnh dinquct v khu vc

Cc tchc,hipnh: EU, ASEAN, NAFTA, WTO

Cn c phng php marketing quc tminht v sng tomrng

thphn trn trngquct


10/28

Nhngchi:

Chithtrngquctrngm

Nng cao sccnh tranh v hiuqu sx

Tipcn cng ngh,kthuthini,Nhngthch thc:

Sc p cnh tranh ca hng ha NK v dchvnc ngoi

Nhngiulutkht khe: VD: bn ph gi ca DN Vit Nam

Mi trng kinh doanh quc t


11/28

Mi trng ngnh ngn hng

Mi trngdn s

Ttrng dn scoto cao

to mi trngrngln cho ngnh NH

Ccu lao ngtradngsnphm,dchv ngn hng

Mi trnga l

Hnh thnh nhiu khu kinh t, KCNtoiukin kinh doanh, yu cuut c trng tm theo tng khu vc


12/28

Mi trngkinh t

Chnhphtiptcut trong lnhvc ngn hng mi trngnnh,

thu ht ithcnh tranh, ihi pht trinpngnhng yu cu

Mitrng

cngngh

S ra ica cng nghhini

Toiukinhini ha NH, yu cuvnln v chinlcuthp

l



13/28

Mi trngphp lut

Cc NH cix bnh ngt do trong kinh doanh

iukin thng tin adng v chunmchn

Cnh tranh ngy cng gay gt,khclithnMi trngvn hax hi

Trnh dn trc nng cao

Nhu cusdngdchv ngn hng hinitngadng ha cc loi hnh dchv



14/28

Nguy ctcc ngn hng mi:

Khi gia nhp WTO, lnhvc ngn hng scmcadn

Ro cn gia nhp kh cao nguy cxuthinthp

Khi kinh t thgiihiphc cngvi smcaca ngnh ngn hngxuthinca cc ngn hng mi

Nguy cbthay th:

ivi khch hng DN: nguy ckhng cao

ivi khch hng tiu dng: nguy ccao



15/28

Mi trng cnh tranh

Quynlcca khch hng:

Nguy cthay thca ngn hng

ivi khch hng tiu dng, l kh cao

Chi phchuynithpd dng ut vo mtni khcQuynlcca nh cung cp: rtcao

Chi phca NH kh ln vo uththng

Nh ut c cphn v sp nhpvi NH cut


16/28

Mi trngcnh tranh

ithcnh tranh

Ngy cng c nhiuithmnhvmimt

Cnh tranh v khch hng, ngun nhn lc ngy cng tng

Cc ithtrctipnh: Barclays PLC, Citigroup, Inc., The Royal Bankof Scotland Group plc

NHphiimt v hon thinhn

nhngsnphm,dchvca mnh.


17/28

Mi trng cnh tranhSo snh nhngithtrctip

Cc chs HSBC Barclays PLC Citigroup, Inc.The Royal Bank of

Scotland Group plc

Gi trvn ha thtrng:135.56B 32.02B 76.40B 33.43B

SL nhn vin:295,061 146,100 267,000 150,300

Tngtrng doanh thu tng qu:31.30% -0.50% 18.00% 66.40%

Doanh thu:60.34B 40.40B 65.78B 35.77B

T sutlinhunt SXKD :34.75% 26.16% 22.19% 10.28%

Linhun rng:17.27B 4.12B 11.01B -435.78M

EPS (ttm): 4.79 1.31 3.75 -0.04

P/E (ttm):7.87 8.2 6.97 N/A

Ngun: finance.yahoo.com; date: December, 29th, 2011


18/28

PHN III: HOT NG KINH

DOANH QUC T CA HSBCChin lc kinh doanh quc t ca HSBCC cu t chc

Phng thc thm nhp


19/28

Chinlc kinh doanh quct

Chin lc a quc giaThchinchinlc ringbit cho tngaphngni HSBC tin hnh

kinh doanh.

Mc gi cao


20/28

Mtschinlccth

Qun l tngtrng.

Qun l nhn lcchinlc.

Qun l quan h khch hng.

Chin lc kinh doanh quc t


21/28

8 yu cu:

Thnghiu

Dchv ti chnh c nhn

Ti chnh tiu dng

Ngn hng thngmi

Chin lc kinh doanh quc t

Doanh nghip

Ngn hng t nhn

Con ngi

Tng doanh thu


22/28

Ccutchc


23/28

utnc ngoi

Mua li v st nhp

Mts vd tiubiu

nMua li Ngn hng Midland ca Anh

Phngthc thm nhpca HSBC


24/28

Chin lc thm nhp

Hot ng kinh doanhcng trch nhim vicng ng

i u trong cc dch v mi

IV: BI HC KINH NGHIM


25/28

Slogan:Ngn hng ton cu, am hiu a phng

V d mua bn n ; mua ngn hngMidland Anh.

Nm dn c phn ca Techcombank & Bo Vit.Thnh lp ngay ngn hng con khi c cp php.

Bi hc kinh nghim cho cc ngnhng Vit Nam u t ra nc ngoi.


Chin lc thm nhp


26/28

tn ti v cnh tranh c vi cci th, HSBC lun nhycm trong don thtrngcngnhvn ha ncstia ra cc dchvmi.

- Ngn hng in tinu tin cho Thi Lan vo nm 1888.

- Trin khai my ATMu tin tinnm 1987.

- Giithiudchv cho vay tiu dng u tin tiVitNam.


i u trong cc dch v mi


27/28

Hot ng kinh doanhcng trch nhim vicng ng



28/28

THANK YOU

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