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Transcript of Tweet Like an Eagle

  • Tweet Like an Eagle!Write Reader-Friendly Tweets

    That Get Attention and New Followers

    by D. Arthur Watsonaka Xunez

    Smashwords Edition

    * * * * *

    Published by:David A. Watson at Smashwords

    Tweet Like an Eagle!Write Reader-Friendly Tweets

    That Get Attention and New Followers

    Copyright 2011 by David A. Watson

    Smashwords Edition License Notes

    This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you're reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

    * * * * *

  • TABLE OF CONTENTS

    INTRODUCTIONCHAPTER ONE Eye-Catching AvatarsCHAPTER TWO Reader-Friendly TweetsCHAPTER THREE Useful Internet SitesCHAPTER FOUR Internet Twitter vs. TweetDeckCHAPTER FIVE To Follow or Not to FollowCHAPTER SIX Good & Bad Twitter BehaviorCHAPTER SEVEN Focusing Your Twitter AccountCHAPTER EIGHT Conclusion

  • INTRODUCTION

    "Tweet Like an Eagle" is for Twitter users who want to write reader-friendly Tweets Tweets that attract attention, get read, draw new followers and retain the old ones. You will also find ideas about avatars, Twitter etiquette, and helpful Internet sites. This book assumes you have some experience with Twitter. Relative newcomers will find information that could take weeks or months to discover on their own. Veteran Tweeters will find many ideas they will want to try.

    What qualifies me to teach about effective writing? Although my Twitter experience only goes back to September 2010, my writing experience goes back decades. One of my first jobs was to create direct mail appeals for a major publisher.

    An important assignment was writing blurbs (short descriptions) for books sold through Doubledays Book Club Division. The requirements for a blurb were very strict. The maximum number of characters in a blurb was specified by an art director. The copy had to make readers want to buy a book. This was before computers. Everything was done on typewriters, so I would make "rulers" by typing "12345698901234567892 " and so on, cut the ruler from a piece of paper then use the ruler to help quickly count the number of characters in a blurb.

    Perhaps because of this experience, I dont see Twitters 140-character maximum as limiting. In fact Tweets are a path to good writing writing that is pithy, thought-out, appealing to the eye plus (in tune with todays demand for speed) quick to read and understand.

    Feedback from followers shows that others do enjoy my Tweets:

    "Hon, you have great Tweets.""I look forward to your Tweets.""I am enjoying your Tweets! Thanks for following back!""Youre right. To put big ideas into little words is an art.""Just a note to express that You Are Amazing, Very Much Appreciated & of course

    Admired!"

    Happy Tweeting! The Twitterverse is breathlessly awaiting your powerful new Eagle Tweets!

    T-W-E-E-T!

  • CHAPTER ONEEye-Catching Avatars

    First impressions are important, which is why this book about writing reader-friendly Tweets begins with a brief discussion of avatars. Your avatar, the unique image representing you on Twitter, is the first thing a potential reader notices. An attention-getting avatar will draw people to a Tweet even before they actually start to read its message.

    This is like the concept of "curb appeal" in real estate. The appearance of a property from the road is the first thing a potential buyer will see. The seller wants to be sure the "curb appeal" is as attractive as possible.

    In Twitter, your Tweets curb appeal is determined by the appearance of your avatar. That is the first thing a reader will notice. You almost certainly have an avatar already, but here are some ideas you should consider:

    Avatar Dos and Donts

    1. Dont use a complex photo or drawing as your avatar.What is a complex photo? A picture of a forest would be complex. A picture of a

    single tree would be simple.Complex photos can cause confusion among your fellow Tweeters, something that

    may stop them from ever getting around to reading your Tweets. Avatars are small. When you reduce a picture of a scene to the size of an avatar, the original image may become difficult or impossible to decipher. The avatar becomes more of a Rorschach Test than a coherent picture.

    Lets say you cant quite figure out what a persons avatar represents. Rather than read their Tweet, you enlarge the avatar to get a better look. Surprise! The enlarged avatar shows a kitten on a sofa! In the meantime, you have spent more time trying to figure out what someones avatar is than you have reading the Tweet.

    Patterns or designs are an exception to the rule of not using complex photos as avatars. Patterns must also be reduced to avatar size, but the smaller image usually wont puzzle the viewer.

    2. Avoid using the generic "egg" avatar provided by Twitter.When you first join Twitter you are assigned a generic avatar, a pastel colored square

    behind a white egg. Unless you want your avatar to get lost in the crowd, dont use Twitters generic avatar. Spammers and trolls (in brief, troublemakers) often use the generic Twitter avatar because they are more interested in causing trouble than they are in having unique avatars. You do NOT want others to mistake you for a troll!

    The generic egg avatar may give the impression you are too lazy or too uninterested to have a personalized Twitter account that will draw readers and followers. If you show few signs of caring about your Twitter account, why should anyone else care? Why should they bother to read your Tweets? Why should they follow you?

    Your Tweets may seem to be extremely interesting, fascinating, and clever. If fewer people are drawn to them because of your generic avatar, what good are they? Earlier you read that your avatar plays the same function in Twitter as curb appeal does in real estate. The curb appeal of a generic avatar is the equivalent of having weeds in the front yard of

  • a house in need of a paint job. Result: no sale.I have seen a number of accounts that use the generic avatar and have lots of

    followers. I am still convinced they would have even more followers if they had a unique avatar with eye appeal.

    3. If personal privacy is important to you, dont use a picture of yourself as an avatar.

    Many Tweeters use photos of themselves as their avatar. Tweets about controversial subjects sometimes attract the attention of people who will object strongly, so strongly you may suspect they are deranged! What if one of these fruitcakes recognized you on the street and decided to make trouble? Such encounters are unlikely, nevertheless I decided to change my avatar from a picture of myself to what you now see at http://twitter.com/ - !/xunez.

    4. Do use a bright, easy-to-recognize avatar.If people are attracted to your avatar and enjoy your Tweets, they will start looking

    for your avatar to scroll by so they can read your latest missive. Such people become loyal followers.

    I have received a number of compliments about my avatar from people who follow me.

    Here are just a few:

    "I love your AVATAR!! very eye catching .... RLOL he he he.""Cute avatar.""Affirmative. It's popping LOL ;-)""Lol!But its about your eyes! :)) funny! Like that!! Look like 2 golf balls!

    Weeeeee!""I like your eyes. *wink*""My wife thinks your icon is cute!"

    If you have a large following that is continuing to grow, think before changing your current avatar. You cant argue with success! Whatever your avatar may be, your followers are used to it. A change in an established avatar might lose a few followers.

    If you are fairly new to Twitter or the growth in your followers has stalled or started to slip, consider following some of the advice above. I changed my avatar after being on Twitter for about three months. I could not detect any loss in followers. I also know of one Twitter account that changes its avatar weekly. When asked if this causes a drop in followers, this Tweeter replied "No."

    OK, enough about avatars. Next "Tweet Like An Eagle" will jump right into the nitty gritty of writing reader-friendly Tweets.

  • CHAPTER TWOReader-Friendly Tweets

    Most people know what "user-friendly" means when it comes to computers. What exactly are "reader-friendly Tweets"? A reader-friendly Tweet appeals to the readers eye even before it is read. Which of the following Tweets would you rather read:

    (1) #HC #mandate #tcot #ocra Read this true story: Ive had five #children born at homeno doctor, no hospital.

    Or...

    (2) Read true story: Ive had 5 children born at homeno doctor, no hospital. #HC #mandate #tcot #ocra #children

    The first is the original Tweet. The second has been edited. Most people would find the second Tweet easier to read and understand. Both are 108 characters long. The second Tweet puts its message first and special "Twitter-speak" material at the end. Text interrupted by website addresses or other Twitter symbols and words are not inviting to read. If a Tweet is difficult to read out loud, most readers will move on to something else. When something short such as a 140-character Tweet is being read, the impulse to move on is even stronger than with longer material, such as paragraphs in books.

    "Tweet Like an Eagle" refers to the whole category of items that tell a Tweet where to go as "links." They link a copy of a Tweet to websites, other Tweeters, and hashtag locations.

    Hashtags begin with