11 17-14 Tweet, Post, Like, Share, Repeat
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Tweet, Post, Like, Share, REPEATNovember 17, 2014@NikkiSunstrum@NikkiSunstrum
@UMich Director of Social MediaFormer State of Michigan @MIGov SM CoordinatorB.S. in PoliSci & M.A. in EdSkilled in making dull things interestingMaster manipulator of content & small childrenFormer Elected official Throws parades for fun#UMSocial
92,800+ Followers @UMich
627,150 Followers /universityofmichigan
45,357 Followers @UofMichigan
17,0424 Followers /uofmichigan3000+ Followers @UofMichigan
7,051 Followers @UMich
55,943 Followers /universityofmichiganLinkedin EDU 269,197
6,556 Followers +universityofmichiganHow we stack up
Most influential college in social media Most engaged college in social media
Most influential on Facebook Most influential on Instagram
Most influential on Twitter
Most influential on Linkedin
University to use Snapchat
#11 #3#2#5#2#5How students use social
So you want to do social?
The Stats1 in 4 people use social networking sites
Globally, in 2012 over 1.73B registered users of social By 2017 2.55B
73% of adults are using social media 56% in America
43% of senior citizens in the U.S. now use social media
There are now more smart devices than people
57% of people are talking more online than they do in real life
Nearly two-thirds of Americans sleep with their cell phones
SOCIAL MEDIA IS NOT NEWTweeting the ninety-five thesesThe way in which we get our point across has changed, not the concept or necessity of information distribution.
Promotion and Marketing
NOT EVERYBODYNEEDS SOCIAL MEDIAWAIT, WHAT?!
Be InsightfulWho, what, when, where, why?
Im here, now what?Assessing sentimentIdentifying influencers
Studying successComparing like minds
Look at the bigger picture
Assess long term strategy
Embrace collaborative opportunities
CONTENT OVERCREATION@ArionTSun why do you keep putting the poop emoji on everything? Its weird.
ATS: What? Thats chocolate ice cream! #kidswithtech #fail
How students use social
Change the world, one #hashtag at a timeInnovateCollaborateStreamlineProvide ValueBuild a Toolbox
Posting Date: 4/23/14Posting Time:1:00pmReach:16,944Post Clicks:1,375Likes:236Comments:33Shares:22Primarily dominated by appreciative comments, with some out of state input for comparative rewards
Posting Date: 4/16/14Posting Time:11:00amReach:22,256Post Clicks:1,442Likes:532Comments:37Shares:77Only a couple of negative comments, primarily dominated by constructive discussion between audience members Posting Date: 4/10/14Posting Time:11:00amReach:21,616Post Clicks:1,903Likes:172Comments:41Shares:31Many people commented on this post with their appreciation for aid, others about how they were unfairly unqualified. 2nd most popular, most comments.If the goal is followers
Focus on your strengths
Identify where your audience is
Drive the message
Engage, Inform, Educate
VALUE ADD AND ROI
But first, Let Mary Sue take a #selfie.Almost 400 retweets and 476 favorites3X larger reach than any other piece of content produced in the past month. Most liked photo Instagram photo ever, earned it a spot on the Popular page for over an hour. Organically app in the newsfeed of over 100,000 Facebook users, resulting in 4,091 likes and 416 shares.29Bottom LineGreat social is about seizing the available opportunity to elevate the perception of your programs and overall success.
1,524 UsesTotal Reach 2,397,2002,893 Likes2,893 Retweets Pin Me
SNAP to the #Victors
5 Hours150 Submissions100 New Followers1000+ Views per SnapInnovation
Promoting a unified message
LETS GET REALWho are you online?Over 90% of employers will Google youTwitter is NOT the water coolerGrammar matters outside the classroomDont take your LinkedIn photo in the bathroom mirrorShare information with a purposeNetwork strategicallyPrivacy settings are there for a reason
Who do you want to be?Your digital footprint will last a lifetimeThe Library of Congress has been cataloging every tweet since 2010Even Snapchat was subject to the FTCSocial Media can get you firedDifferentiate between personal and professionalBe consistent
Its still just marketingB2B, B2C and H2H: the what v. the howPeople require great contentTalk to them IRLEmotion sellsPut a face to your brandKill them with contentTarget and compelGive me a boostWho are you targeting?What is your desired outcome?Is your advertisement social?
Optimize for short attention spansMake them an offer they cant refuse
Words of Caution
Only connect with the intent to sellConnect but never interactSpamCopy and paste across networksForget who you are and why you are hereEstablish Rules of EngagementPolicyStyle, Images, ContentCommunity RulesDisclaimersFOIA
There is no expectation of privacyConfidential information, defamatory or derogatory postingsReinforce proper usage, activities, professionalism, no advertisingTAKE AWAYSThe method is new, not the conceptWe cant all be red skittlesEmbrace opportunities for collaborationDont get caught thinking poop is ice creamRunning with a bed sheet sells nothingTAKE AWAYSNever underestimate the power of strategyMake sure everyone is on the same page, literally.Put the proper resources in place for successCompose guidelines and set expectations Evaluate, measure and renew