Pin, Like, & Tweet: Find the Social Media Strategy Right for Your Office

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Pin, Like, & Tweet: Find the Social Media Strategy Right for Your Office. Ellen Hatfield, University of MN Duluth Minnesota Career Development Association April 26, 2013. Overview. What is social media? Questions to answer before starting to use social media - PowerPoint PPT Presentation

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Pin, Like, & Tweet: Find the Social Media Strategy Right for Your Office

Pin, Like, & Tweet: Find the Social Media Strategy Right for Your OfficeEllen Hatfield, University of MN DuluthMinnesota Career Development AssociationApril 26, 2013+OverviewWhat is social media?

Questions to answer before starting to use social media

Different social media platforms to consider

Tips & best practices+What is Social Media?What does social media mean to you?Social Media Revolution (from Socialnomics)http://www.youtube.com/watch?v=QUCfFcchw1w

Reactions to video?+What is Social Media?Definition: virtual places where people share; everybody and anybody can share anything anywhere anytime (Joosten, 2012)Social media are a collection of Internet websites, services, and practices that support collaboration, community building, participation, and sharing. (Junco, Heiberger, & Loken, 2011 in Joosten, 2012)Social media is conversation, community, customer service, listening, contest/promotions, and information User-centered and encourages interaction & collaboration+Types of Social MediaSocial Networking Facebook, LinkedInBlogging & Microblogging WordPress, TwitterVideo & Photo Sharing YouTube, InstagramSocial Bookmarking PinterestOther FourSquare, StumbleUpon, and many more+In-presentation DefinitionsSocial Media all platforms that can be identified as social networking, microblogging, video sharing, and social bookmarkingPlatform individual social media+Social Media in Higher EducationCreate important & meaningful ways for students to connect with faculty & staffMake education & social resources of the institution more accessible to studentsSupplement more traditional ways of communicating information to students (email, website, posters, presentations)Enable students to become more engaged & connected to their educational experience

+Why is a strategy important?An implementation is never effective unless users know WHY they are using technology. (Joosten, 2012)How does it fit with the mission of your office, division, and/or university?Help justify human and financial resources investedTo show how you can better connect with and serve your customer.+Strategy Questions to AnswerWhat is your goal/purpose/intended outcome?What is already happening on your campus or in related offices?Who is your intended audience and what platforms are they using already?Is there someone, or group of people, who can dedicate time learning the platform and using it on a daily basis?What are you already doing and are you doing it well?How will you assess if youve achieved your goal(s)?+What is your goal/purpose/intended outcome?Why do you want to use social media?Students come first, not the platformHave the office (and/or decision makers) on board share research or other tangible evidenceLearn about the platforms and the impact each could have+What is already happening on your campus or in related offices?Existing social media policy Connect with others doing social mediaIf there are certain platforms that are successful & fit with your goals, make sure you have a presence.+Who is your intended audience and what platforms are they using already?Intended audience examples: students/clients, employers, communityWhat platforms are they using? Start with these platforms.Social media allows us to connect with students, staff, faculty, and other audiences in new & engaging waysTakes time to build and engage with audience+Is there someone, or group of people, who can dedicate time learning the platform and using it on a daily basis?Who will do it?Is it an extra duty on top of everything they are already doing or is it being swapped out with something else?Are students who work for you delivering the information? If so, make sure to train them!How often?Each platform requires different timing and potentially different content (or the same content being presented in different ways)May need to post weekly, daily, or multiple times a day+What are you already doing and are you doing it well?Do current methods fit with your goal?Best to improve before adding moreIdeas of how to assess current methodsSurvey your audience What do they want?Evaluate statistics such as followers, likes, clicks, or repinsHow active are you?What type of information is being shared?Are you interactive with audience? If so, how?+How will you assess if youve achieved your goal(s)? What do you want to know?What metrics are supplied by the platforms in use? Do they provide the information youre wanting to know? If not, seek out other methods of assessment.Your definition of success/goal achievement will be unique to your office/institution. Review, tweak, implement, repeat

+Platform Example - Facebook

+Platform Example - LinkedIn

+Platform Example - Twitter

+Platform Examples - Pinterest

Other boards include: Words of Inspiration, Career/Internship Tips, Books Worth Reading, Internship programs, Dress for Success-Women, Dress for Success-Men, Infographics +Platform Example - Blog

+Platform Example - YouTube

+Tips & Best PracticesMeasure success in interactions and engagement Quality over quantityUse your chosen platforms. Everyday.Connect with other offices on campus to cross-promote and to learn fromAlso connect with like offices on different campusesDesignate a person (or team of people) to be responsible for the social media strategyInclude students when possible+ResourcesDalton, J.C., & Crosby, P.C. (2013). Digital identity: How social media are influencing student learning and development in college. Journal of College & Character, 14, 1-4. doi: 10.1515/jcc-2013-0001Joosten, T. (2012). Social media for educators: Strategies and best practices. San Francisco, CA: Jossey-BassJoosten, T., Pasquini, L., & Harness, L. (2013). Guiding social media at our institutions. Planning for Higher Education, 41,(2), 1-11. Retrieved from http://techknowtools.wordpress.com/2013/02/20/guiding-social-media-at-our-institutions-article/Kruger, K. (2013). The new normal: Social networking and student affairs. Journal of College & Character, 14, 31-38. doi: 10.1515/jcc-2013-0005Paperclip Communications (2011). Student affairs strategic communications [video webcast]Stoller, E. (2013). Our shared future: Social media, leadership, vulnerability, and digital identity. Journal of College & Character, 14, 5-10. doi: 10.1515/jcc-2013-0002 +Any Questions?

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