To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)

26
To Tweet or Not To Tweet Or why Live Oak Pharmacy uses social media to connect with the community.

description

Slide deck from a presentation I recently gave to NCPA (National Community Pharmacy Association) members.

Transcript of To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)

Page 1: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)

To Tweet or Not To Tweet

Or why Live Oak Pharmacy uses social media to connect with the

community.

Page 2: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)

Twitter answers the question . . . “What are you doing?”

“a real-time short messaging service that works over multiple networks

and devices” https://twitter.com/about#about

Page 3: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)

Facebook's mission is to give people the power to share and make the world more open and connected.

http://www.facebook.com/facebook?ref=pf#/facebook?v=info&ref=pf

Page 4: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)

weB LOG = BLOG

blogs can help to raise the independent pharmacy above the

chains.

Page 5: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)

Why?

Page 6: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)

Create Visibility

Page 7: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)

Define Our Brand

Page 8: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)
Page 9: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)
Page 10: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)
Page 11: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)
Page 12: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)
Page 13: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)
Page 14: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)

Have an Affair With Your Pharmacist? http://retwt.me/2ci We're not open yet, but if you have questions [email protected]

12:23 PM Sep 5th, 2009 from web

Page 15: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)

September Is Prostate Cancer Awareness Month FREE Prostate Cancer Screenings at St. David’s http://retwt.me/2YM

9:52 AM Sep 11th, 2009 from web

Page 16: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)

Today is @LIVESTRONG Day. Learn more, get involved at http://retwt.me/vCLR

12:47 PM Oct 2nd, 2009 from web

Page 17: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)

It's National #NursePractitioners Week! NPs provide comprehensive, patient-centered, personalized care take a moment to thank an NP!

1:56 PM Nov 9th, 2009 from web

Page 18: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)

Nov 22 - 28 is Gastroesophageal Reflux Disease Awareness Week learn more about #gut heath at http://www.aboutgerd.org

8:31 AM Nov 23rd, 2009 from web

Page 19: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)

Clinical pharmacists, like our pharmacist - Nathan Pope, can fill in healthcare gaps. http://bit.ly/7t7mwn

9:48 AM Dec 10th, 2009 from Facebook

Page 20: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)

We are only 1 fan away from 100 fans! Be sure to tell your friends and family about Live Oak Pharmacy on Facebook! http://bit.ly/56Hzkp

11:58 AM Jan 7th from Facebook

Page 21: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)

Who?

Page 22: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)
Page 23: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)
Page 24: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)

Resourceshttp://www.marketingzen.com

http://business.twitter.com/twitter101

http://smallbusiness.intuit.com/small-business/grow-your-business/word-of-mouth-marketing.jsp

http://www.healthfinder.gov/nho/nho.asp

http://www.facebook.com/advertising/FacebookPagesProductGuide.pdf

Page 25: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)

Join our communityhttp://facebook.com/LiveOakRx

http://twitter.com/LiveOakRx

http://LiveOakRx.wordpress.com

http://LiveOakRx.com

Page 26: To Tweet Or Not To Tweet (or why Live Oak Pharmacy uses social media)

Questions?

[email protected]

http://www.linkedin.com/in/scotmaitland