The longest shopping street in Baltics

Barona street

The longest Shopping Street in Baltics

• Terbatas iela – Riga 1,8km• Gedimino – Vilnius 2,2km• Barona iela –Riga 3,3km• Shopping streets in Tallinn are shorter.

This is the USP = Unique Selling Point

1. Why we need a Shopping Street

• Attracting new customers• Branding a „Must to shop“ feeling• Using the power of one major topic• Offering everything a customer need • Using the customer flow

1. Traffic

• International Shopping Streets with Tram• Bern, Bremen, Würzburg, Istanbul,Lissabon

Riga Bremen Würzburg

Lissabon Bern Istanbul

2. Flow

No connection

No connection

Good connection

Good connection

Flow from Origo

Flow from Origo

2. Buildings

• Beautyful buildings on the whole streets• All stores have proper store front• Windows are big enough for tempting design

4. Anchors

• Galeria Centers• Barona Centrs • Bernu pausaule

3. Store-Mix

• All kind of goods are avaiable on Barona iela• Food, Clothes, Toys, Services, Pharmacy,

Furniture, Flowers, Kiosks• Good mix between shops, restaurant and

service• Mix between international players and local

retail

4. Customer types

6. Connectivity

• Public transports – Teika-Jugla – Mezaparks• It is the shortes way into city center from

Mezaparks – Jugla - Teika• Parking possibilities stays as it is, because

there is no parking on Barona iela

7. Marketing possibilities

• Together stronger• International remindable• Profilising as „Place to Shop“• The longest shopping street in Baltics