The Genius of Regular People via Pinterest's CEO #CannesLions #OgilvyCannes

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    20-Aug-2015
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Transcript of The Genius of Regular People via Pinterest's CEO #CannesLions #OgilvyCannes

  1. 1. geniusthe of 6 insights from Pinterests Co-Founder & CEO talks on what makes his site great: Its Pinterest: the Magic of Discovery regular peOple
  2. 2. PINTEREST: THE MAGIC OF DISCOVERY human Nature People, not algorithms, put the magic into digital a-ha moments, Silbermann told the audience. The image-driven site may be rooted in interesting technology, but ultimately its all about visual splendor and creativity. He unveiled the companys first ad, which showed featured people using Pinterest to get excited about heading off on a trip, working out, or setting up a barbequing area in their yard. 1
  3. 3. PINTEREST: THE MAGIC OF DISCOVERY Searchand Discover In the early 1900s, people went to libraries to look things up. Google is like the Dewey Decimal system, founded to help people navigate the stacks, Silbermann said. But to find reliable sources of inspiration for esoteric topics, they headed to the picture collection of the New York Public Library. That resource was inspiring. 2
  4. 4. PINTEREST: THE MAGIC OF DISCOVERY Seeing what's Possible Google changed the world: Now you can do a get a quick snapshot of someones life before you go out for dinner with her. But search doesnt answer open-ended, creativity-based questions, Silbermann said. Pinterest is searchable and creative. We have tens of millions of curators and tens of billions of images, he said. "Its all about seeing what is possible. 3
  5. 5. PINTEREST: THE MAGIC OF DISCOVERY Finding Your Crowd Pinterest doesnt just share collections. It allows you to find collections of similar tastes, to delve deeper into your own tastes and preferences. What kind of furniture do you want to set up? What kind of wedding would you like? Pinterest helps you figure those things out. 4
  6. 6. PINTEREST: THE MAGIC OF DISCOVERY Bred in the bone Pinterest unlocks the genius of people, Silbermann said. Being a genius isn't necessarily being masterful. Rather, the term is derived from the Latin word genere, meaning inborn ability. We all have some, he said, and they key is to have a place to tap into it. 5
  7. 7. PINTEREST: THE MAGIC OF DISCOVERY People, not algorithms, put the magic into digital a-ha moments" Ben Silbermann, Co-founder & CEO, Pinterest