Day 1 Recap from #CannesLions #OgilvyCannes

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Transcript of Day 1 Recap from #CannesLions #OgilvyCannes

1. Day1 2015 Cannes Lions r e c a p B y J e r e my K at z 2. 2015 Cannes Lions Day1 r e c a p 1 GloryDaysOne of the better episodes of Black Mirror imagined a world in which everyone had machine-augmented perfect recall of every moment in life. The results are predictably horrific. Happiness depends on a fungible memory, and so I cant be sure of this. Still, Im reasonably certain that the first day of Cannes started with more of a bang last year. This is the fourth year Ive been covering the festival for Ogilvy & Mather, and over that time Cannes has become larger in size, broader in scope, and more digital in every respect. Its also become more nakedly promotional (hard as that may be to believe). Todays debut session was little more than a 30-minute infomercial for The Walking Dead followed up by a MediaCom rich media unit. I get the appeal of sharing your IP and plugging the launch of your new spin off to this audience in particular, but that is old media thinking brought to live events: pushing your messaging onto a captive audience instead of delivering what they want. 3. 2015 Cannes Lions Day1 r e c a p 2 Everything buttheGirlEarlier this year, human quote machine Cindy Gallop tweeted Well know we have parity when mediocre black women get bad ideas funded at the same rate as mediocre white men. She has elegantly articulated the current feminist zeitgeist. Canes has always been good about having solid femaleand solid feministrepresentation on stage, but thats not true of the advertising industry as a whole. Quite the opposite, in fact. As Fast Company reported in 2013, Despite the fact that women control 80% of consumer spending, only 3% of creative directors (and were not talking about celebrity CDs) are female. Its an open question if the industry-wide response has been sufficiently robust. Cannes, however, is doing its part. Theyve instituted the Glass Lion this year to recognize work that addresses issues of gender inequality. Maybe that will spur us to give more women the authority to make that happen. 4. 2015 Cannes Lions Day1 r e c a p 3 Culture ClubGay erotic art icon Tom of Finland was called Touko Laaksonen when hes at homeand when he was Senior Art Director at McCanns Finish office. Plenty of advertising folk do a little work on the side. Few of them, however, change global culture. David Ogilvy said, Advertising reflects the mores of society, but it doesnt influence them. That may be true of advertising, but perhaps not for advertising folk. Tom of Finland is part of the long line of figures that helped with the global mainstreaming of LGBT culture. We have a global tradition of moving fringe cultures from exile to appropriation to acceptance to inclusion and now to appropriation. Visual tropes of hyper masculinity, for example, started in gay culture and flowed into the straight world, but the fear is that appropriation by dominant culture leads to assimilation of the subculture. And thats a loss.