See #CannesLions Through the Eyes of David Ogilvy / #OgilvyCannes

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Transcript of See #CannesLions Through the Eyes of David Ogilvy / #OgilvyCannes

  1. 1. See CANNES David Ogilvy through the eyes of
  2. 2. by using jargon. Cannes commentary via @Ogilvy: This thought will occur to everyone at some point during #CannesLions. Odds are some may say it after a few drinks. Recommendation: After three drinks, go airplane mode. Our business is who try to impresswith idiots infested David Ogilvy pretentious
  3. 3. Many manufacturers Cannes commentary via @Ogilvy: New business opportunities are everywhere this week.... Look for dissatisfied faces and be prepared to handout business cards. whether advertising secretlyquestion reallysellstheirproduct, that their competitors might but are vaguely afraid on them if they stopped. stealamarch David Ogilvy @Ogilvy 636 11th Avenue New York City, NY David Ogilvy
  4. 4. Cannes commentary via @Ogilvy: We expect big ideas coming out of this week based on this. Also, at Cannes ros is the drink of choice. Many people - and I think I am one of them - I find when theyve had Im far better able aremoreproductive ifIdrinktwoorthree towrite.brandies, alittletodrink David Ogilvy
  5. 5. There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Dont destroy them. They lay golden eggs. Cannes commentary via @Ogilvy: Dont confuse drunk confidence with real confidence. Find people who hate the norm, despise convention (but use its data), and have tremendous competence.