Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce [reduced]
The Five Emails EVERY Saas and eCommerce Business Must Send
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Transcript of The Five Emails EVERY Saas and eCommerce Business Must Send
1@alanorourke #TEDC15
Five EmailsEvery BusinessNeeds to Send
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@alanorourke #TEDC15
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Peak of interest
User activation Rescue
Inte
rest
Trough of disinterest
Sign-up
0301 02 04 05Days
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1. The welcome
Subject:Welcome to Cliniko!
Sent:Immediately
Call to action:Set up your clinic
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1. The welcome
Subject:Ready to Do Great Things?
Sent:Immediately
Call to action:Do Great Things Today >>
Alan research <[email protected]>
Fwd: Ready to Do Great Things?1 message
Alan O'Rourke <[email protected]> Fri, May 31, 2013 at 6:01 PMTo: [email protected]
Asana makes it easy to focus on the things that matter.These 3 simple steps will get you going!
Start a NewProject
What great things are youworking on? Asana is here
to help you do it
Capture WhatNeeds to Get Done
Get your ideas down,then organize theminto individual tasks
Invite Your Teamto Help
Asana is great solo,but even better when you
work with others!
Do Great Things Today »
Getting Started Video » Help Center » Best Practices » Asana Blog »
Thanks again for using Asana!
You received this email because you have an Asana account. Click here to unsubscribe from emails like this.
Asana · 1550 Bryant Street · Suite 900 · San Francisco, CA 94103
Gmail - Fwd: Ready to Do Great Things? https://mail.google.com/mail/u/0/?ui=2&ik=4e63587744&view=pt&search=inbox&th=13efb89f6f49aa1b
1 of 1 31/05/2013 18:02
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1. The welcome
Subject:I’m a kiwi. I know a few things about FogBugz.
Sent:2 days after signup
Call to action:Start with our FogBugz in Two Minutes guide
Alan research <[email protected]>
I'm a kiwi. I know a few things about FogBugz.
Fog Creek Software <[email protected]> Sat, May 25, 2013 at 3:03 PMReply-To: Fog Creek Software <[email protected]>To: Ben <[email protected]>
Is this email not displaying correctly?View it in your browser.
Kiwi here. Hi. Thanks for trying FogBugz. Awesome choice (if I do say so myself). Over the next six
weeks I am going to send you exactly three emails. That's it. I just want to help you learn a bit more
about FogBugz.
At the bottom of this email there is an unsubscribe button. If you hate email, or hate the number three, or
just think that kiwis are ugly (*sniff*), then that's your way out. Otherwise, read on.
Give us two minutes (maybe 5)Try starting out with our FogBugz in Two Minutes guide. The Two Minutes guide gives you a brief
overview of all the things FogBugz can do. Good place to start.
.
Even better, the FogBugz demo video!
Learn about every basic feature of FogBugz. If you want to know about it, then it's probably there. Handy
chapter links let you go to exactly the subject you want.
Send us your questionsI have a flock of smart humans to answer your questions, so please send them an email at customer-
Thanks for trying FogBugz!
Sincerely,
Kiwi
P.S. My humans also answer questions here, and you can see other questions that people have
asked: http://fogbugz.stackexchange.com/
follow @FogBugz on Twitter | forward to a friend
Copyright © 2013 Fog Creek Software, All rights reserved.You are receiving this email because you started a trial athttp://try.fogbugz.com. We're striving to give you helpful tips andinformation as you evaluate FogBugz or Kiln. But, we don't wantto annoy you. If you would rather not get these emails from us,just click the unsubscribe link, and we will go away. We will bugyou no more. Banished. Kaput. Gone. Your trial will be safe,though--you get to keep that!Our mailing address is:Fog Creek Software55 Broadway
Gmail - I'm a kiwi. I know a few things about FogBugz. https://mail.google.com/mail/u/0/?ui=2&ik=4e63587744&view=pt&search=inbox&msg=13edc0a29...
1 of 2 31/05/2013 18:06
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1. The welcome
Subject:Welcome to Squarespace.
Sent:Immediately
Call to action:Login
Alan research <[email protected]>
Welcome to Squarespace.1 message
Squarespace <[email protected]> Sat, Mar 23, 2013 at 7:02 PMReply-To: [email protected]: [email protected]
A C C O U N T I N F O R M A T I O N
Welcome to SquarespaceYour 14 day free trial starts today. Here is some importantinformation about your new account. You should save thisemail, so you can refer to it later.
Your Website:http://xxxx.squarespace.com
Your Login: [email protected]
Upgrade Your Account:Account Settings
We are here to he lp.Our award-winning support team is available 24/7 athelp.squarespace.com.
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1. The welcome
Subject:Welcome to Shopify
Sent:Immediately
Call to action:Get ready for some sales!
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1. The welcome010203040506070809101112131415161718192021222324252627282930
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1. The welcome
Subject:get started with SHOPPE + 15% OFF your next order
Sent:Immediately
Call to action:Shoppe Now >With Offer!
Alan research <[email protected]>
get started with SHOPPE + 15% OFF your next order1 message
Shoppe <[email protected]> Mon, May 13, 2013 at 11:36 AMTo: [email protected]
Scoutmob Shoppe | inspired goods by independent makers
We're excited to bring you the best of independent localmakers and their creations.
(And we're hoping you're as excited about them as we are.)
CODE: f i rst t imer1181
code is valid until 11:59PM ET on 05/27/13
BLUE SKY POTTERY
Alternate Histories$16
Crawlspace Studios$19
Species Case$55
Anderson Design Group$32
Scoutmob Shoppe: our favorite locally made goodsYou are subscribed as [email protected].
To ensure delivery to your inbox, please add Shoppe to your address book.590 means st. suite 201, atlanta, ga 30318
© 2013 all rights reserved.
Gmail - get started with SHOPPE + 15% OFF your next order https://mail.google.com/mail/u/0/?ui=2&ik=4e63587744&view=pt&cat=Scoutmob&search=cat&th=13e9d76a4bc96b94
1 of 1 15/08/2013 19:00
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2. The Mission
Subject:This is my story...
Sent:2 days after signup
Call to action:Let me show you what we achieved.
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3. The activation
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3. The activation
Subject:Welcome to Twitter, Alan!
Sent:Immediatially
Call to action:Find people to follow.
Alan research <[email protected]>
Welcome to Twitter, Beautiful Ben!1 message
Twitter <[email protected]> Sat, Aug 17, 2013 at 3:12 PMTo: Beautiful Ben <[email protected]>
Beautiful Ben,Welcome to Twitter.
Take 2 minutes to make Twitter work better for you.We have one suggestion: follow more people. Yes, more. Following ishow you build your home timeline. Building a great timeline is at theheart of making Twitter work. By building a timeline that reflects youand your interests, you'll see how quickly Twitter becomes aninvaluable part of your life.
Suggestions for you
Katy Perry @katyperryTweaking the (t)werk into a prism burst...Follow
Graham Stubbs @LobsterMH47, very happily married, excellent kids, busy job, hate the goverment.Follow
Simon Cowell @SimonCowellFollow
We have more great suggestions for you. Check out more people to follow
Forgot your Twitter password? Get instructions on how to reset it.You can also unsubscribe from these emails or change your notification settings. Need help?If you received this message in error and did not sign up for Twitter, click not my account.Twitter, Inc. 1355 Market St., Suite 900 San Francisco, CA 94103
Gmail - Welcome to Twitter, Beautiful Ben! https://mail.google.com/mail/u/0/?ui=2&ik=4e63587744&view=pt&search=inbox&th=1408c9f1e53dd538
1 of 1 17/08/2013 15:53
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3. The activation
Subject:Start using Dropbox!
Sent:14 days after signup
Call to action:Install Dropbox
Alan research <[email protected]>
Start using Dropbox!
Dropbox <[email protected]> Fri, Jun 14, 2013 at 9:01 AMTo: [email protected]
You haven't installed Dropbox yet!
Install Dropbox
Hi Alan, be sure to install Dropbox on your computer!
Easily save files to your DropboxAlways have your files on handQuickly share photos or docs with others
If you prefer not to receive these tips from Dropbox, please go here.Dropbox, Inc., PO Box 77767, San Francisco, CA 94107
© 2013 Dropbox
Gmail - Start using Dropbox! https://mail.google.com/mail/u/0/?ui=2&ik=4e63587744&view=pt&cat=Dropbox&search=cat&msg=13f41b456e0fed71
1 of 1 17/08/2013 15:59
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3. The activation
Subject:Extra 5% off SALE + FREE DELIVERY!
Sent:Immediatially
Call to action:Shop All Sale >
Alan research <[email protected]>
Extra 5% off SALE + FREE DELIVERY!1 message
Craghoppers <[email protected]> Tue, Jul 23, 2013 at 12:13 PMReply-To: [email protected]: [email protected]
Can't view this email? Click here
The team at Craghoppers have sent you this email to keep you up-to-date with our news and offers please [email protected] to your Address Book.
* Standard delivery only. Offers end Midnight 24th July 2013 - offer only applies to SALE items
Craghoppers Ltd. PO Box 150 Manchester M41 7WG - [email protected] Number: 3057810 - VAT Number: GB800967770
The team at Craghoppers have sent you this email to keep you up-to-date with our news and offers.To view our privacy policy please click here.
To unsubscribe from further emails please click here.
This email communication makes use of a "Clear Image" (gif) to track results of the email campaign.If you wish to turn off this tracking for future emails, you can do so by turning off the images in the email itself.
Gmail - Extra 5% off SALE + FREE DELIVERY! https://mail.google.com/mail/u/0/?ui=2&ik=4e63587744&view=pt&cat=Ecommerce Welcome&search=cat&th=1400c17c9af610da
1 of 1 15/08/2013 18:21
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Activation is the critical link between acquisition and revenue.
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Survey users to fi nd the keyactivation metric
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1. What would you do if you could no longer use this product?
2. What was the primary benefi t you received by using this product?
3. Would you recommend this product to someone else? Why?
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3. The activation
Subject:Getting started with MailChimp Templates
Sent:Immediatially
Call to action:Choose a template
NºNºarchivearchive forwardforward
Whether you're a total beginner or an old pro ready todesign your own template from the ground up,
we've got you covered.
Designer TemplatesDesigner Templates
We've got more than 400 designer templates available in every account. Drop in your content,and you're all set.
MailChimp's template designer tools take care of the hard work for you, from helping you createa header image for your email to crafting a theme that matches your website's look and feel.
AutoConnect TemplatesAutoConnect Templates
Our AutoConnect templates grab your latest posts on Facebook or Twitter, add an invitationfrom Eventbrite, collect feedback with SurveyMonkey, and more.
Basic Layout TemplatesBasic Layout Templates
Start with one of 30 different Basic Layout Templates, and customize to your heart's contentwithout even touching HTML. Plus, you can do it all in a comfortable interface with ourWYSIWYG (what you see is what you get) editor.
Can you handle HTML? Create your own custom template with our template language, or startwith our Email Blueprint (available on GitHub).
If you're not sure which template is the best fit for you, check out our list of common scenarios,and templates to match them.
Look What You Can DoMore than two million people use MailChimp to send beautiful newsletters. Browse a selectionof amazing designs to find the perfect inspiration for your next campaign.
Learn more in MailChimp's guideLearn more in MailChimp's guide
© MailChimp, All Rights Reserved. Love what you do.512 Means St. • Suite 404 • Atlanta, GA 30318 USAterms of use | privacy policy | login to MailChimp archivearchive forwardforward unsubscribeunsubscribe
Getting started with MailChimp Templates http://us2.campaign-archive1.com/?u=ea39d4a37ae3343c217eaadde&id=6691...
1 of 1 2013.05.24. 13:58
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3. The activation
Subject:Get ready to build your new site.
Sent:Immediatially
Call to action:Play Video
Alan research <[email protected]>
Get ready to build your new site.1 message
Squarespace <[email protected]> Sat, Mar 23, 2013 at 7:02 PMReply-To: [email protected]: [email protected]
H E L P F U L T I P S
We'll walk you through the basics of using Squarespace in this short video.
24/7 Award-Winning SupportOur in-house support team is always available to lend a helping hand:help.squarespace.com.
Squarespace, Inc. 459 Broadway, New York, NY, 10013, USA
Blog · Support · Twitter · Facebook
Gmail - Get ready to build your new site. https://mail.google.com/mail/u/0/?ui=2&ik=4e63587744&view=pt&cat=Squarespace&search=cat&th...
1 of 1 05/08/2013 18:51
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3. The activation
Subject:Getting started with MailChimp Templates
Sent:1 day after signup
Call to action:Register today to save your spot
Hey Alan,
You should join us for a live, online class that quickly teaches youand your team how to become Basecamp Pros in just 30 minutes.
You’ll get filled in on every key feature in Basecamp, see examples ofhow we run our projects here at 37signals, and we’ll do live Q&A justfor you and your team to boot.
Best of all, Basecamp classes are free!
9 Out Of 10 Attendees Feel More ComfortableUsing Basecamp After Attending Basecamp Classes
Here’s what some of them had to say…
“It was really perfect for a first webinar on Basecamp, just
enough to get functional and get the toes in the
water...THANKS, Basecamp ROCKS!”
“I was happy it was only 30 minutes. Lots of good info
packed in. It's hard to allot 60 minutes to a webinar. Your
staff comes across as extremely customer centric and eager
to assist! I've only been using Basecamp for 2 weeks but
LOVE it so far. Thanks for all you do and have a great
day!”
“Nice work. I used basecamp classic for many years. This
was a good way to get a feel for the new version. Thanks so
much!”
Hurry, space is limited and classes fill up quickly.
Register today to save your spot
From the team that proudly brings you Basecamp, 37signals
P.S. Know anyone on your team that should sign up? Be sure to letthem know by forwarding them this email.
Need help with something?
Contact our support team at http://basecamp.com/help
Gmail - Become a Basecamp Pro in just 30 minutes! https://mail.google.com/mail/u/0/?ui=2&ik=4e63587744&view=pt&cat=Basecamp - 37 Signals&sear...
2 of 3 05/08/2013 18:52
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Did you talk about the Key Activation Point? Start presentation again.
Then talk about Behaviour triggered emails
YES
NO
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3. The activation - triggered
Subject:Need help installing BugHerd?
Sent:Repeats similar until complete
Call to action:Install BugHerd
Alan research <[email protected]>
Need help installing BugHerd?1 message
BugHerd <[email protected]> Mon, Aug 12, 2013 at 4:59 PMReply-To: [email protected]: [email protected]
It looks like you still haven't installed the BugHerd script on your site! That alsomeans you haven't seen the real value of BugHerd.
BugHerd is a way to get feedback painlessly from your clients, users and team.But to do that, you need BugHerd's sidebar installed.
There's 3 quick and easy ways to install and use BugHerd. Choose whichever isright for you!
Javascript Embed Code1.Browser Extensions2.CMS Plugins3.
If you have any problems with installation, we're always happy to help. Contact usany time at [email protected]
Cheers,The BugHerd Team
©Bugherd, All rights reserved.203 Langridge StAbbotsford VIC, 3029, Australia
Follow us
Click here to unsubscribe
Gmail - Need help installing BugHerd? https://mail.google.com/mail/u/0/?ui=2&ik=4e63587744&view=pt&cat=BugHerd&search=cat&th=14073411f2d39cc6
1 of 1 17/08/2013 18:13
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3. The activation - triggered
Subject:Welcome to Tumblr!
Sent:Repeats similar until complete
Call to action:Complete next step
Art She Said by alldayeverydayAshley by jxnblk
Club Monaco Theme by clubmonacoVacant by samstefan
Alan O'Rourke <[email protected]>
Welcome to Tumblr!2 messages
Tumblr <[email protected]> 27 August 2013 19:55Reply-To: Tumblr <[email protected]>To: "[email protected]" <[email protected]>
Tumblr is the best place to find and share the coolest stuff in the world.
1. Upload a blog portrait.Looking good.
2. Choose a design for your blog.
And thousands more! Visit the Theme Garden
35 East 21st St, 10th Floor. New York, NY 10010.Email settings | Opt-out
Alan O'Rourke <[email protected]> 27 August 2013 20:33To: alanresearch36 <[email protected]>
[Quoted text hidden]
Gmail - Welcome to Tumblr! https://mail.google.com/mail/u/0/?ui=2&ik=149c1c0f60&view=pt&search=inbox&th=140c121138fa3dbc
1 of 1 27/08/2013 20:39
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“Triggered emails open rates are up to four times higher.”
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ExpertSender.com
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3. The activation - triggered
Subject:Complete your Made.com order today
Sent:After user abandons cart
Call to action:Return to basket
Alan research <[email protected]>
Complete your Made.com order today1 message
MADE.COM <[email protected]> Mon, Aug 26, 2013 at 10:02 PMTo: [email protected]
Having problems viewing this email? Click here Invite friends, share £30
Hi Alan,
We noticed that you were thinking about purchasing the following items ….
Kick-Ass 2 Bean Bag, ActionCover £99.00 1 £99.00
and we don’t want you to miss out so we still have your order safe onsite. However we can’tpromise they’ll stay in stock much longer.
Order today before your favourite pieces are gone!
We cut out the middleman and connect you directly with the designers and craftsmen
We offer original designs by the freshest industry talent at affordable prices
We use highly-skilled furniture makers – often the same as big brand names
We save you up to 70% off high street prices
We deliver to your door and guarantee you good quality
You are receiving this news letter because you have subscribed through registering with made.com.
You can unsubscribe from this email at any time please click here.
Gmail - Complete your Made.com order today https://mail.google.com/mail/u/1/?ui=2&ik=4e63587744&view=pt&search=inbox&th=140bc6f5e241c347
1 of 1 27/08/2013 18:03
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Sending perfectly timed emails result in not just an activated customer but a 15% to 30% increase in overall sales.
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4. The last chance
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4. The last chance
Subject:Your Offi ce 365 Trial Is About to Expire - Buy Today!
Sent:28 days after sign up
Call to action:Buy today
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The fear of losing something is a more powerful driver of behaviour than the possibility of gaining something.
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5. The hail mary
Subject:Extend Your Trial Free for 7 Days
Sent:31 days after sign up
Call to action:Login & extend trial
Alan research <[email protected]>
Extend Your Trial Free for 7 Days1 message
Sprout Social <[email protected]> Tue, Aug 6, 2013 at 5:02 PMReply-To: [email protected]: [email protected]
Ne ed m o r e t im e? You'r e in v it e d t o e x t e nd y ou r f r ee Sp r ou t t r ia l f or 7 day s .
LOG IN
Whether you didn’t get to try all of Sprout’s features, are waiting onapproval or just need more time—we understand. That’s why we inviteyou to enjoy a free 7-day trial extension. Log in & extend your trial.
Simply log into your account and click theActivate Trial Extension button to rediscover Sprout.
Go ahead. Take a few more days to check out the Sprout platform,and let us prove we're the right tool for you!
sproutsocial.com 1.866.878.3231 [email protected]
This email was sent to [email protected] bySprout Social, Inc., 30 N. Racine Ave, Chicago, IL 60607
If you no longer wish to receive these emails you may unsubscribe at any time.
Gmail - Extend Your Trial Free for 7 Days https://mail.google.com/mail/u/0/?ui=2&ik=4e63587744&view=pt&cat=Hail Mary Email&search=cat&th=140545dc22490a9f
1 of 1 26/08/2013 19:18
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5. The hail mary
Subject:SugarSync: 50% Off - Expires Soon
Sent:31 days after sign up
Call to action:Upgrade now
Plans as low as $37.49 for first year
Backup and access more of your important filesStream more music and photosAccess more on your smartphone or tabletPlus, get the first 30 days free
Take a Tour
Alan research <[email protected]>
SugarSync: 50% Off - Expires June 30th1 message
SugarSync <[email protected]> Fri, Jun 21, 2013 at 12:48 AMReply-To: [email protected]: [email protected]
Something not right? View this in a browser.
© 2013 SugarSync, Inc. Follow us: Facebook • Twitter • YouTube • Blog
SugarSync, Inc. • 1810 Gateway Drive • Suite 200 • San Mateo • CA • 94404
Questions? Customer Support • Privacy Policy • Terms of Service
We respect your privacy and will not sell your personal information.Add [email protected] to your address book to ensure delivery. Learn how.
Unsubscribe from newsletters. Please do not reply to this email since the mailbox is not monitored.
Gmail - SugarSync: 50% Off - Expires June 30th https://mail.google.com/mail/u/0/?ui=2&ik=4e63587744&view=pt&cat=Hail Mary Email&search=cat&th=13f64057f12499b3
1 of 1 26/08/2013 19:51
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5. The hail mary
Subject:Alan, your account expired. Will you tell us why?
Sent:31 days after sign up
Call to action:Feedback or extend trial
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1. The welcome2. The mission3. The activation4. The last chance5. The hail mary
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bit.ly/30daysbook | tedc15
@alanorourke Linkedin.com/in/spoiltchild [email protected]
bit.ly/30daysbook | tedc15