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C A S E S T U D I E S

M I V A

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I N T R O D U C T I O N

M A S S I M O Z A N E T T I B E V E R A G E

N H S F U N F A C T O R Y

D E C O R A T I V E F I L M S

B A R E B O N E S B R O T H

G H P G R O U P , I N C .

T A B L E O F C O N T E N T S

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W E A R E M I V A

The premier ecommerce solution for your business

Miva’s SaaS ecommerce platform is sparking a revolution in the

way manufacturers, wholesalers, and retailers sell online.

Voted #1 in Customer Satisfaction by G2Crowd, Miva outperforms more than

200 other ecommerce platforms with custom-configurable UI, advanced

logic-based rules, and seamless data pipelines to help you scale.

Find out how Miva’s flexible, fully-hosted ecommerce architecture and

support network can deliver a premium experience to your B2B and

B2C customers, everywhere you want to sell.

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M A S S I M OZ A N E T T IB E V E R A G E

W H AT T H E Y WA N T E D

W H AT W E B U I LT

W H Y T H I S M AT T E R S

Massimo Zanetti Beverage Group, the world’s largest privately owned coffee

manufacturer, was ready to launch into the retail channel with a branded B2C

ecommerce site which simultaneously supported its global wholesale business.

Miva helped MZB architect a stunning DTC ecommerce site which harmonizes

flawlessly with MZB’s incredibly sophisticated production, inventory, and

distribution systems, across 11 plants and more than 100 countries.

MZB is now able to merge B2B and B2C channels into one singular, infinitely

personalized, multi-faceted brand presentation, direct from production to

wholesaler to consumer, resulting in true multichannel distribution control.

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CHALLENGE

SOLUTION

Give the public direct access to products they love.

One backend framework to serve unique

customers worldwide.

Massimo Zanetti Beverage Group is the largest privately owned coffee manufacturer in the world,

with more than 1.2 billion dollars in revenue annually. The MZB family of brands includes some of

the most well-known coffee products in modern history, such as Chock Full o’ Nuts, Hills Brothers,

and Chase and Sanborn.

As manufacturer-distributors, MZB roasts and distributes its own product for roasting plants such

as Kauai Coffee Company, LLC. Already widely distributed to supermarkets and restaurants

around the world, MZB was ready to leverage its incredible reputation and beloved products

directly to consumers via a new branded B2C website.

The sharp jump in popularity of retail coffee sellers, a 50 billion dollar market disproportionally

controlled by Starbucks and Dunkin Brands, has spurred broad American consumer interest.

MZB needed to launch into direct B2C with an outstanding customer experience finely

honed to the needs of this audience, while still nurturing its global wholesale customers.

Miva worked with MZB to create a stunning consumer-facing ecommerce site which nimbly

supports both B2B and B2C channels from a unified control interface. Across more than 150

exquisitely-designed site pages, MZB’s subsidiary brands, products, usage info, social

community, and company philosophy are powerfully presented to the retail market.

MASSIMO ZANETTI BEVERAGE

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RESULTS

A new vision takes this classic brand into the future.

Now, MZB’s B2C customers experience a modern iteration of the brand uniting all of its subsidiary

labels, igniting powerful brand loyalty. For the first time, this revered family of brands has opened a

direct channel of sales and communication with its global following, which will result in better

product development, and a more precise understanding of the needs of every kind of customer.

This true omnichannel approach, connecting all sales channels flawlessly to production, inventory,

and fulfillment systems, empowers MZB to master the entire supply chain, while allowing customers

across the spectrum to experience a singular vision of the brand.

MZB’s wholesale channel is built on the same framework and can be accessed via

easy account login. Both channels access the same unified management and data

resources, integrating with advanced ERP, OMS, WMS, and CRM systems

for planning, order control, accounting, fulfillment, and analysis.

Miva helped MZB architect the total design and

development of the new B2C channel in tandem

with MZB’s incredibly sophisticated existing

distribution systems across 11 plants and

wholesale customers in more than 100 countries.

This custom site enables MZB to merge B2B, B2C,

and brand sales rep channels into one singular,

infinitely personalized, multi-faceted distribution

channel, direct from brand to wholesaler to consumer.

MASSIMO ZANETTI BEVERAGE

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N H SF U NF A C T O R Y

W H AT T H E Y WA N T E D

W H AT W E B U I LT

W H Y T H I S M AT T E R S

With more than 200 U.S. skateboard brands jockeying for shelf space and market share,

NHS, Inc. needed a bold solution for connecting with customers, and the ability to tap

into manufacturer direct distribution channels.

Miva worked closely with NHS to build a multi-brand superstore with sophisticated

product merchandising and omnichannel portals for resale and retail shoppers, all

connected to powerful order, inventory, and fulfillment systems.

For the first time, NHS is able to ship directly from manufacturing to consumer,

exerting masterful control over branding, supply chain, and shopping

experience for all wholesale and retail channels.

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CHALLENGE

SOLUTION

Develop one confident strategy to unite brands

and serve every channel.

How brands go direct: Deliver concierge UI

and fully integrated fulfillment.

Founded in 1973, NHS, Inc. has the honor of being the oldest and most famous skateboard

manufacturer in the world. Today, the global skateboarding market tops 5 billion dollars in

annual revenue. As creators of the revered Santa Cruz skateboard brand, NHS is

uniquely positioned to unite and lead many generations of skate, surf, and

snowboard enthusiasts worldwide.

NHS, Inc.’s company legacy and enduring popularity has enabled production of more than

a dozen subsidiary brands, each with its own iconography, product line, and fan base.

However, with more than 200 U.S. skateboard brands competing for market share, NHS

needed an efficient and bold solution for highlighting its many specialty divisions and

taking total control of all distribution channels. To build upon its strong footing in both

retail and resale markets, the brand required a new unified online sales strategy to

seamlessly serve all channels at once.

Miva worked closely with NHS to build a custom multi-brand superstore which employs highly

intuitive navigation to retain distinct branding elements while unifying and cross-referencing

thousands of SKUs.

The new site replicates the customer experience of in-store shopping, with a logic-based

“deck builder” which allows shoppers to live-build unique product configurations, just

as they would with the help of a brick and mortar salesman.

NHS FUN FACTORY

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RESULTS

Optimize to sell to

every kind of customer.

NHS, Inc. is now able to be its own distributor. As a result, the legendary manufacturer

now exerts total control over all of its brand identities, their supply chains, and profit margins,

while continuing to build upon a powerful cultural legacy with increased market share.

Innovative merchandising like the skateboard “Custom Complete” deck builder not

only supports customer choice and improves conversions, it creates a responsive

dialogue which is the base of brand loyalty and increased CLV. Expert direct

fulfillment ensures that customers connect great service with the brand, further

amplifying a strong and enduring bond.

The formula for translating social currency into sustainable growth is clear: strong

user-facing shopping experience must be an equal partner with sophisticated

back-end data integrations. True enterprise-level omnichannel business requires both.

Extensive use of video demos and tight social integration complete the feeling

of a personally-curated UI, with human-centric conversion optimization.

Resale dealers are still able to access the full shopping experience, while enjoying

wholesale pricing rules upon account login. All order information is funneled into

a single control interface, which allows NHS to manage production, pricing,

sales, merchandising, fulfillment, accounting, and customer service for

100% of its customers via one omni-channel portal.

NHS FUN FACTORY

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D E C O R A T I V E F I L M S

W H AT T H E Y WA N T E D

W H AT W E B U I LT

W H Y T H I S M AT T E R S

With a signature product line already distributed by nearly 3000 dealers,

Decorative Films, LLC. was ready to compete in direct-to-consumer retail.

Miva designed a comprehensive ecommerce system for Decorative Films

which combines a conversion-optimized B2C shopping experience with

seamless support of wholesale networks.

Businesses are now able to translate exceptional branding and highly

personalized merchandising into direct control of all wholesale & retail

sales, marketing, distribution, all from a single omnichannel interface.

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CHALLENGE

SOLUTION

Unifying B2C and B2B channels within a central control panel

can be daunting for independent manufacturers.

Modern direct-distribution solutions power

a spectacular shopping experience.

Decorative Films, LLC is a market-leading manufacturer of professional grade window

treatments under the trademarked brands Solyx and SimGlas. In addition to manufacturing

its own signature product line, Decorative Films has also built a sales, distribution, and

installation network comprising more than 2850 dealers in the U.S. and 7 other countries.

With online home improvement sales already comprising nearly 20% of all purchases in

the segment, the manufacturer-brand is uniquely positioned to compete on equal footing

with retail behemoths like Home Depot in both the B2C and B2B channels.

A new total ecommerce solution was needed to weave together the outstanding

shopping experience of modern B2C selling with the advanced pricing and presentation

required for wholesale customers, all linked to a common order and inventory database.

Miva worked with Decorative Films to completely overhaul its existing web presence, creating

a stunningly modern user experience. Beautiful photography and concise, engaging design

elements create a total expression of the brand on every page, while elaborate navigation

tools promote intuitive shopping across a vast product catalog. A custom-built visualizer

tool is a powerful conversion engine which helps clients see and select products in a

real-world environment, while highly visual category content and tightly integrated

social media combine to feature products in interactive, dynamic ways.

DECORATIVE FILMS

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RESULTS

Transform a brand into an

omnichannel powerhouse.

Miva’s platform enables Decorative Films to

harness total control of its brand and product,

resulting in a powerful shopping experience

across every channel, every customer,

every device. The aesthetic beauty of

the new site is matched by the total unity

of a truly omni-channel architecture.

Businesses are now able to translate exceptional branding and highly personalized

merchandising into direct control of all wholesale & retail sales, marketing,

distribution — all from a singular command interface.

Miva supports Decorative Films as it leverages the power of its brand and complexity

of its distribution network into the omnichannel reach every company dreams of.

Decorative Films’ large network of affiliated dealers is a critical component of its business structure.

The new site supports these many providers with advanced access to wholesale pricing and volume

discounts, accessible via account login. From the back end, these orders are seamlessly integrated

with on-site retail transactions, managed from a single interface which commands Decorative Films’

total product journey from production through fulfillment. Data pathways to ERP, OMS, and CRM

software allows the company to execute advanced planning, management, and analysis of

resources, sales, and customer trends. This data is leveraged to focus reporting and marketing.

Order fulfillment is flawlessly integrated with shipping providers UPS and FEDEX.

DECORATIVE FILMS

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B A R E B O N E S B R O T H

W H AT T H E Y WA N T E D

W H AT W E B U I LT

W H Y T H I S M AT T E R S

Natural foods producer Bare Bones Broth needed an affordable, custom-built ecommerce

system to unify sales channels and add all-new data-driven revenue streams — without

bending to the unsustainable demands of traditional distributors.

Miva partnered with the brand to design a total ecommerce ecosystem, anchored

by a beautiful customer-first site which integrates premium enterprise-level

design/merchandising with inventory, fulfillment, accounting, and analysis.

Bare Bones Broth has now created a powerful framework for singular branding

across channels and complete control of their entire supply chain. Cutting edge

on-site merchandising fuels a direct and enduring relationship with customers.

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CHALLENGE

SOLUTION

True financial freedom requires a revolutionary approach.

Smart UX becomes the key

to brand independence.

Bare Bones Broth is an artisan natural foods producer leading a new wave of organic foods

startups which has been dubbed the “Whole Foods Economy.” While every independent

business dreams of the attention which big name chains might bring, the real-world

production schedules, supply chain pipelines, and ever-lower margins of traditional

distribution can stifle profitability and connection to consumers.

This growing business needed a custom-built tool to unify sales channels while serving

customers a first-rate shopping experience. Innovative product display and user-centric

shopping choices would be essential for competing in the retail space, while an easy

system for managing inventory, fulfilling orders, and analyzing trends could allow

the brand to master truly sustainable control of all aspects of their business.

Other ecommerce platforms quoted upwards of $200,000 in launch fees,

demanded percentages of gross profits, and would charge astronomical

annual dues – an unwinnable equation for any young business wanting

to sell direct.

Miva worked with Bare Bones Broth to build a

beautiful new ecommerce site which distills the

brand’s core philosophy into a colorful and

dynamic modern shopping experience.

BARE BONES BROTH

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RESULTS

Manufacturer-direct omnichannel sales fuel powerful,

sustainable growth.

Equipped with comprehensive data about customer behavior, purchasing trends, and

traffic, Bare Bones gains the insight required to improve products, carve out new niches

in the market, and achieve a dramatic positive impact upon its community — the true

meaning of “customer lifetime value.”

For the first time, independent businesses are able to control all aspects of omnichannel

branding, sales, and distribution from a single unified interface. Miva ecommerce enables

entrepreneurs at all levels to reach true financial independence, empowering every

enterprise to generate sustainable, holistic success.

A key component of the new site is the implementation of subscriptions. By allowing customers to

self-manage recurring orders, an entirely new revenue stream has opened, increasing customer

lifetime value and thus lowering overall acquisition costs. The freedom and flexibility of the user

journey inspires powerful brand loyalty, offering customers more choices and more control.

With customer satisfaction as the driver, the brand is now positioned to cultivate and distribute

to its audience at the enterprise level. To support this expansive business model, Miva

integrated an array of backend systems for managing inventory, processing orders

and payments, shipping, and resource planning.

From farm to site to table, Bare Bones Broth has created a total system for control of

their entire supply chain. They can adapt production, pricing, and marketing on the fly,

as best suits the needs of their customers and their fast growing business.

BARE BONES BROTH

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G H P G R O U P

W H AT T H E Y WA N T E D

W H AT W E B U I LT

W H Y T H I S M AT T E R S

Consumer goods manufacturer GHP Group, Inc. was ready to bridge the

gap between strong B2B sales, a comprehensive online B2C store, and

total support of its diverse products at brick & mortar retailers.

Miva engineered a comprehensive new ecommerce system for GHP Group,

with real time visibility across channels and a new content-rich mobile site.

Customers can research and shop anywhere, anytime, via one

seamless shopping experience.

For GHP, delivering relevant, up-to-the-minute information to customers was

the key to uniting all sales channels to complement its already strong B2B

model. Data-driven consumer-direct sales are no longer limited to

desktop or physical stores.

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CHALLENGE

SOLUTION

Unite channels by translating B2B strength into B2C success.

Real-time visibility via strong systems integration is the key

to an entirely new sales channel.

GHP Group, Inc.’s several branded lines of home and heating products fuel a booming B2B

manufacturing business in the burgeoning U.S. home goods market, a segment which

will crest more than 20 billion dollars in annual sales this year.

While a mainstay of brick and mortar home improvement stores and resale sites, the family

of brands produced by GHP Group, Inc. were not previously represented in the B2C online

sphere. To help GHP access this incredibly lucrative direct sales channel, Miva was tasked

with a ground-up design of a new consumer-facing ecommerce site optimized for mobile, with

the back-end muscle required to manage sophisticated order, customer, and fulfillment pathways.

Miva designed a beautiful new retail website weaving together 5 distinct brands in a fluid,

easy-to-navigate modern interface. B2C customer experience is prioritized with extensive reviews

and social media feeds. Innovative use of support content and streamlined checkout are optimized

for mobile, servicing the needs of research-oriented consumers comparing products in a retail

setting. Then, custom visual-based product-finders help customers select appropriate products

in an intuitive, enjoyable shopping experience.

Merging of the in-store and online experience is supported by real-time visibility admin across

all sales channels from a unified management interface. Production managers, sales reps, and

customer service agents can all monitor relevant product and order data as it occurs, leading

to incredible efficiency, more precise planning, and superior service.

GHP GROUP, INC.

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RESULTS

Serve all kinds of traffic, everywhere customers shop.

The all-new GHP Group, Inc. mobile and desktop site has successfully delivered the brand’s broad

range of popular home products directly to the consumer for the first time. This is an important leap

forward which will allow total vertical control of all aspects of the business, from production straight

through to end consumer. At the same time, GHP can support its thriving wholesale business,

controlling all channels from a single unified interface.

The new site’s mix of intuitive product organization

and sifting combined with elaborate support, ratings,

and technical content has already scored with

customers - in just 2 months since launch, site

traffic has increased by 20%. Customers are

using the site as a research resource via mobile

while in-store, and then completing their purchases

either online or at the register.

B2B customers like big box home improvement

retailers are still fully supported, while B2C

consumers are now treated to a comprehensive

expression of the GHP Group, Inc. brand,

everywhere they shop.

Next, Miva created seamless data integrations with Microsoft Dynamics GP, weaving

new direct-to-consumer revenue streams with GHP Group’s existing ERP. Order man-

agement, inventory visibility, and data-driven decisions all power the unified shop-

ping experience every customer holds in the palm of their hand.

GHP GROUP, INC.

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