What We Learned Sending One Million Cold Emails - Selling For SaaS Startups
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Transcript of What We Learned Sending One Million Cold Emails - Selling For SaaS Startups
What We Learned Sending 1,000,000 Cold Emails
by Alex Berman from
What We’re Going To Talk About
1. The Imbalance Within The Lead Gen Industry
5B 0.5MMvs.Mkt Budget
CorporationsMkt Budget
SMBs
2. The Results We Got
List of 91 Leads we found in less than 15 minutes.
3. The System We’re Using
Email took 4 minutes to write (incl. research). Got a positive reply in 8 hours.
4. How You Can Get The Same Results
Us You
Our Clients Your Clients
What’s The Problem?
1. Billions Spent on Lead Gen
Since 2011Verizon is spendingover $1.5Bn on lead generation.Every year.
Source: Investopedia
And They’re Not Alone...All industry leaders have multi-billion lead gen budgets.
Source: Vital Content Marketing
2. Low ROI from Lead Gen
Total Fail. Ignored.
Source: Neil Patel
~ $70Avg.
What Happens To Everyone That Does NOT Have
Billions To Invest?
10% - Avg. Marketing Budget
“Companies spend on average 10.2% of their annual revenue on overall marketing.”
Source: Gartner Research
$5M - Avg. Annual Revenue
“The average annual revenue of a small business with a website is $5.03 million.”
Source: Entrepreneur.com
$40K/Month For Sales & Mkt
“That’s not even remotely close to what the big dogs have.”
Source: Common Sense
There Must Be A Better Way...
This drove us to find answers.
So What’s The Solution?
Cold Emails
Took 4 minutes to write.Got a response in 35 min.He bought later that day,after an 8 min phone call.
Cold Emails
4 min time + $0 invested =$350 / month
That’s a3,900%ROI
Source: Patrick Tripp of Adobe
Cold Emails
Why Listen To Us?
Over 1,000,000 Emails Sent
How Do We Know This Works?
Over $20,000,000 worthof leads generated in 1 year.
All from emails sent to people we’ve never met.
The Exact System We Use
a) The simpler the better.
b) Interesting from the client’s POV.
Interesting Subject Lines
Mark’s company develops software.
This makes or breaks the entire sale.
Outstanding First Paragraph
Quick Tip:How To Do Research
In 2 mins
Find something personal
Get Miguel’s interest by mentioning his interview.
You can get this down to just 2 minutes per lead.
That’s 30 leads / hour or over 200 in 1 work day.
If you use our system, you’ll get at least a 10% conversion, which leads to 20 interested leads a day.
Research & Results
Now Back To The System...
Fact: Professionals already receive 10s or even 100s of emails daily.
Help Them Respond To YOU
72 Emails received on December 8th.
Write short, personalized, and concise emails with a very easy CTA.
Be The Exception
Positive response within 3 hours.
Same Ryan as before.
If you get a conversation going, it means they’re interested
Yes/No Questions Work Best
Make them say “Yes!” Tell them what to do.and
What Happens When They Don’t Respond To The First
Email?
Use Different Mediums
Email #1
Day 1:
Day 2:
Follow Favorite / Retweet View
Email #2
Day 5:
Add
2 mins
1 mins
2 mins
Total:5 mins
What Happens When They Don’t Respond… At all…
Set a monthly recurring reminder
Day 7:
Monthly:
Follow
Do this for how long?
Until you get a Yes/No answer.
1 min
2 mins
Keep Asking
Send 1 follow-up email / month
We’ve closed sales even after 7 months.
Total time invested: 18 minutes
How To Know What Works Best For You, Specifically?
Use tools like Yesware that help you figure out what works and what doesn’t.
What to test:
Always Test
- subject lines- intro sentences- send times- PS
3 Productivity Tools To Lower Your Time / Email
All 3 Are Google Sheets Add-ons
Allows you to make similar
changes to any number of
cells. Eg:
- Make all lowercase
- Capitalize first letters
- Replace accented
characters
Power Tools
Generates one new column per word from the selected cells.
Split Names
Helps you add information from cells to drafted gmail emails
and send off up to 2000 in a day.
Yet Another Mail Merge
After installing the
addon, click this
button to find out
how to use the tool.
Let’s Recap That Fast
1. Interesting subject line
2. Outstanding first paragraph (incl. research)
3. Yes/No Question + CTA
4. If they don’t respond: Use different mediums
5. If that doesn’t work: Set reminder + Send monthly emails
6. Constantly improve by testing
The Exact System We Use
What Now?
1. Interesting subject line
2. Outstanding first paragraph (incl. research)
3. Yes/No Question + CTA
4. If they don’t respond: Use different mediums
5. If that doesn’t work: Send monthly emails
6. Constantly improve by testing
You can...Do it yourself
1. Interesting subject line
2. Outstanding first paragraph (incl. research)
3. Yes/No Question + CTA
4. If they don’t respond: Use different mediums
5. If that doesn’t work: Send monthly emails
6. Constantly improve by testing
Have us do it for youOR
Starting at $349/mo.
For 110 Qualified Leads
or $699 for Outreach
Any Questions?
Alex Berman
Chief Marketing Sumo @ InspireBeats
Cell: (972) 922-9817
Mail: [email protected]
Twitter: @alxberman
Contact Info
