Telling your health center’s story

1) Identifying story telling goals, audiences, subjects

2) Methods and tips for storybanking, including written,

audio, picture, and video

3) Examples of storybanking health centers across the

nation are using

Learn in this presentation…

Story Telling Goals

• Audience

• Action

: Who are you trying to reach?

: What do you want your audience to do?

Story Telling Goals

Who is your audience?

Patients Potential Staff

Donors Advocates/Supporters

Elected Officials Volunteers

Local Community O t h e r O r g a n i z a t i o n s

Story Telling Goals

What action or response do you want your audience to take?

Sign up in the advocacy database

Call our elected officials

Send an email to elected officials, othersWrite a letter

Sign up for an email listVisit a website/Drive web traffic

How are you going to get your audience to take action?...

Storybanking

Who is your story subject?

Patients Your Staff

Donors Advocates/Supporters

Elected Officials Volunteers

Local Community O t h e r O r g a n i z a t i o n s

Storybanking

What questions will you ask your subject?PatientsBoard MembersStaff

How will you collect their story?WrittenPictureAudioVideo

Storybanking: You vs. Others

“Others”

oVideo contests

o Elected officials on video

oNews clips

oGuest blog post

o Story submission form

You

o Interviewing (written, video, audio)

o Photo taking

oBlog posts

Storybanking Tips

Include with every story the subject’s name, title if

applicable, name of their health center, and

health center location

>>Collect this information on the release form

NOTE: You may not include all of this information,

particularly full name, in the public story

Storybanking Tips

Let participants know how their

story will be used

Let participants know their story may be edited and shared online, including on websites such as YouTube or blogs

When interviewing, ask the participant to answer questions in complete sentences, repeating the question in their response

For example, Q: Where is your health center located? A: My health center is located in Anchorage, Alaska

Storybanking Tips

Ask a participant the same question several times but in different ways, especially if you are only getting short responses

Storybanking Tips: Video

Hold the camera as close as possible to capture the participant’s voice; aim for a shot that includes the shoulders on up

Use a tripod or desk to keep the camera steady during interviews

Storybanking Tips: Video

Length: Less than 3 minutes (the shorter the better!)

Ask/Action: In the first minute,

then repeat at the end

Have the light source behindthe camera…otherwise it looks like your participant is in witness protection

It took 38 years for radio to reach 50 million users,

13 years for TV,

10 years for cable,

less than 5 years for Internet,

and less than 2 years for Internet Video.

Every minute, 24 hours of video is

uploaded to YouTube. There are

more than 2 billion video views on

YouTube every day.

• Picture day

• Guest log

• Photo & Video Contest

• Story submission form on your

website

• Written story collection in the waiting room

• Solicit guest blog posts from your audience

Storybanking Ideas

Examples of Storybanking

Learn more

www.SaveOurCHCs.org