1) Identifying story telling goals, audiences, subjects
2) Methods and tips for storybanking, including written,
audio, picture, and video
3) Examples of storybanking health centers across the
nation are using
Learn in this presentation…
Story Telling Goals
• Audience
• Action
: Who are you trying to reach?
: What do you want your audience to do?
Story Telling Goals
Who is your audience?
Patients Potential Staff
Donors Advocates/Supporters
Elected Officials Volunteers
Local Community O t h e r O r g a n i z a t i o n s
Story Telling Goals
What action or response do you want your audience to take?
Sign up in the advocacy database
Call our elected officials
Send an email to elected officials, othersWrite a letter
Sign up for an email listVisit a website/Drive web traffic
How are you going to get your audience to take action?...
Storybanking
Who is your story subject?
Patients Your Staff
Donors Advocates/Supporters
Elected Officials Volunteers
Local Community O t h e r O r g a n i z a t i o n s
Storybanking
What questions will you ask your subject?PatientsBoard MembersStaff
How will you collect their story?WrittenPictureAudioVideo
Storybanking: You vs. Others
“Others”
oVideo contests
o Elected officials on video
oNews clips
oGuest blog post
o Story submission form
You
o Interviewing (written, video, audio)
o Photo taking
oBlog posts
Storybanking Tips
Include with every story the subject’s name, title if
applicable, name of their health center, and
health center location
>>Collect this information on the release form
NOTE: You may not include all of this information,
particularly full name, in the public story
Storybanking Tips
Let participants know how their
story will be used
Let participants know their story may be edited and shared online, including on websites such as YouTube or blogs
When interviewing, ask the participant to answer questions in complete sentences, repeating the question in their response
For example, Q: Where is your health center located? A: My health center is located in Anchorage, Alaska
Storybanking Tips
Ask a participant the same question several times but in different ways, especially if you are only getting short responses
Storybanking Tips: Video
Hold the camera as close as possible to capture the participant’s voice; aim for a shot that includes the shoulders on up
Use a tripod or desk to keep the camera steady during interviews
Storybanking Tips: Video
Length: Less than 3 minutes (the shorter the better!)
Ask/Action: In the first minute,
then repeat at the end
Have the light source behindthe camera…otherwise it looks like your participant is in witness protection
It took 38 years for radio to reach 50 million users,
13 years for TV,
10 years for cable,
less than 5 years for Internet,
and less than 2 years for Internet Video.
Every minute, 24 hours of video is
uploaded to YouTube. There are
more than 2 billion video views on
YouTube every day.
• Picture day
• Guest log
• Photo & Video Contest
• Story submission form on your
website
• Written story collection in the waiting room
• Solicit guest blog posts from your audience
Storybanking Ideas
Top Related