Starting companies:Looking back and to the

futureAndreas Ehn <ehn@wrapp.com>

@ehnTech Chill Baltics | Riga, Latvia | February 12, 2013

Overarching trends that vastly simplify starting a company• 1999, 2006, 2011, 2015

• The central theme is that commonalities are identified and factored out

• ab+ac = a(b+c)

• Same thing with code

• And services, and infrastructure

• Commoditization

1999

2006

2011

2011

2015

• Platforms getting more sophisticated, rising through the abstraction layers

• What other pieces of infrastructure that we build ourselves now will move to the platforms?

Examples

• Login and user management

• CRM, retention, notifications

• Social channels

• Other growth mechanics

• Deployment and operations

Thank you!Andreas Ehn <ehn@wrapp.com>

@ehnCheck out www.wrapp.com or get the app!