Makers theory @ svc2 baltics (2012)
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Transcript of Makers theory @ svc2 baltics (2012)
The Makers Theory All Roads Leads to Silicon Valley @edithyeung
Nerd
Nerds
Rich People
Rich People
Story about Edith Pianist, Singer, Engineer, Consultant, Community Organizer, Mobile Person, Investor
MAKERS
Makers of Silicon Valley
Market - and trends. Your market is so big that it’s scary
Acceleration - Amazing traction
Kinship - your cofounder is like your wife. Your product is your children
Edge - unfair advantage. Why you?
Revenue - show me the money
Social Proof – Who loves me?
Market & Trends
1. Mobile 2. Real time big data 3. Sharing economy 4. Low cost of entry
Addressable Market (2012-16)
Mobile
690 830
980 1,120
190
330
480
630
2012 2013 2014 2015
Smartphones Tablets
880
1,160
1,460
1,750
Customer from anywhere. The world is your oyster. The mobile market is so large that it’s scary. $850 Billion by 2016
Smartphone & Tablet Growth Driving Mobile Web Use
In millions
2012 2016
$850B By 2016
$250B
Note: Addressable market size includes the following -‐-‐ mobile security, mobile gaming, mobile adverMsing, mobile storage, mobile entertainment, mobile app sales, mobile payment processing
Real Time / Big Data
Know exactly where you are and what you want 24X7.
Sharing Economy
Open source everything! Get paid from sharing your house, car, food, etc.
Low cost of entry
Infrastructure & Platform as a service
Acceleration – We are growing like crazy!
We grow from zero to _____ users in 60 days.
Mighty Text
Kinship – we are family! • Founder’s Story that show commitment & passion • Find commonality
Edge – What is your unfair advantage?
My (startup) is the world’s first and only _____.
Patentable Technology
Dolphin is the world’s first and only Gesture & voice-enabled browser.
People
First to Market
Language
Location
Revenue – Show me the money!
• Recurring • One-time • Usage • Advertising (CPM) • Licensing • Affiliate (CPI / CPA)
Social Proof – Who loves me?
• Investors • Advisors • Media • Customers • Partners • Employees
Social Proof – Who loves me?
Road Not Taken (by Robert Frost)
TWO roads diverged in a yellow wood, And sorry I could not travel both And be one traveler, long I stood And looked down one as far as I could
To where it bent in the undergrowth; Then took the other, as just as fair, And having perhaps the beSer claim,
Because it was grassy and wanted wear; Though as for that the passing there. Had worn them really about the same,
And both that morning equally lay In leaves no step had trodden black. Oh, I kept the first for another day! Yet knowing how way leads on to way, I doubted if I should ever come back. I shall be telling this with a sigh Somewhere ages and ages hence: Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference.
More references • Venture Hacks • Notes on raising seed financing by Chris Dixon • A Fundraising Survival Guide by Paul Graham • How to Create an Enchanting Pitch by Guy
Kawasaki • Startup Viagra: How to Pitch a VC by Dave
McClure • Follow me on Twitter: @edithyeung
Follow me on Twitter @edithyeung