Gamechangers Baltics - Keynote by Peter Fisk
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Peter Fisk Founder of GeniusWorks and a uthor of “ Gamechangers ” Professor of Strategy, Innovation and Marketing, IE Business School Email: [email protected] Twitter: @ geniusworks
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Are you ready to change the world? First presented by leading business expert, author and consultant Peter Fisk at RIGACOMM 2014 ... Find out more about the his new book at www.Gamechangers.pro or email [email protected]
Transcript of Gamechangers Baltics - Keynote by Peter Fisk
Peter Fisk
Founder of GeniusWorks and author of “Gamechangers”
Professor of Strategy, Innovation and Marketing, IE Business School
Email: [email protected] Twitter: @geniusworks
GLOBAL GAMECHANGERS
THINKING DIFFERENT
PRACTICAL TOOLS TO IMPLEMENT
THINKING DIFFERENT
Volatile
Uncertain
Complex
Ambiguous
+genius
Vibrant
Unreal
Crazy
Astounding
Worldchanging decade
2010
Pop 6.9Bn
GDP $63T
G7
2020
Pop 7.7Bn
GDP $90T
E7
Globalisation
Turbulent markets
New economies
New business models
Biotech
Internet of things
Clean energy
Nano tech
Healthcare
Resource shortages
Transparency
Travel
Climate change
Urbanisation
Bio diversity
Population growth
Agelessness
Creative class
Digital natives
Women
Mobility
Open education
Cloud intelligence
Entrepreneurship
Sustainable living
Culture fusion
Localness
Storytelling
Wellbeing
Happiness
Caring
Tribal
Authenticity
Collaboration
Lifetime learning
Empowerment
Building blocks to the future
Slow growth at home …
Guiyang Circle
Guiyang
China106.6° E, 26.6° N
4100km radius
Most of the worldlives here …
East
Small
West
Big
+genius
ProfitVolume
ImaginationCapability
+genius
CollaborativeIndependent
DisruptingEvolving
Customer
Pull
Relevance
Business
Push
Average
+genius
Every business must change
Speedboats beat
fast and focused
supertankers
Suli Breaks: Rule the World
Every minute
The 99 cent business model
Winning in a digital world …
The $900 business model
Digitally enabled real world
We live in a time of
‘awesomeness’
Think different
EMOTIONAL
INTUITIVE
CONNECTED
RATIONAL
ANALYTICAL
FOCUSED
What’s your “tae Kuk”?
LEFT BRAIN + RIGHT BRAIN
Business
narrow
view
Your
narrow
view
Customer
broader
view
You Customer
Seeing things differently
Thinking different things
The customer’s world
© GeniusWorks 2013
The customer agenda
Gen
XGen
YGen
Z
Born
1965-1980
50 million
Born
1980-1995
75 million
Born
1995-2010
100 million
Influenced by fall of Berlin
Wall, capitalism, Live Aid
Open-minded, practical and
pragmatic
Self-reliant, reject the rules,
what’s in it for me
Career professionals, but also
seek work-life “balance”
Computer adopters, emailers,
but like face to face
Influenced by 9/11, reality TV,
and social media
Ethnically diverse, realistic
and optimistic
Self-inventive, rewrite the
rules, make the most of life
Seek freedom and flexibility,
work “with” not for company
Digital natives, big texters and
social media users
Influenced by economic and
climate crisis, Arab spring
Global minded, caring and
opportunistic
Collective, don’t know the
rules, “in it” together
Seek security and stability,
multi-takers, project workers
Digitally immersed, driven by
mobile and crowd behaviour
Changing attitudes
Business
narrow
view
Your
narrow
view
Customer
broader
view
You Customer
Seeing things differently
Thinking different things
IT support is boring, isn’t it?
For the customer, its an emergency
Business
narrow
view
Your
narrow
view
Customer
broader
view
You Customer
Seeing things differently
Thinking different things
Time to think bigger
Google <X> Moonshot factory
“Why focus on 10%
… why not 10 x better?”
GLOBAL GAMECHANGERS
THINKING DIFFERENT
Don’t just play the game …
Change the game
© Peter Fisk 2013
Gamechangers.pro
© Peter Fisk 2014
Gamechangers.pro
16 ways to innovate your business
Brand
innovation
Purpose
innovation
Strategy
innovation
Concept
innovation
Structural
innovation
Process
innovation
Resource
innovation
Financial
innovation
Market
innovation
Customer
innovation
Experience
innovation
Relational
innovation
Pricing
innovation
Channel
innovation
Service
innovation
Product
innovation
es
1. 23 & Me
2. Aravind
3. Epocrates
4. Genentech
5. Intuitive Surgical
6. Narayana H
7. Organova
8. PatientsLikeMe
9. Scanadu
10. Second Sight
1. Amazon
2. Aussie Farmers
3. Etsy
4. Fab
5. Greenbox
6. Le Pain Q
7. Positive Luxury
8. Trader Joe’s
9. ZaoZao
10. Zilok
1. Apple
2. Beauty’in
3. Godrej
4. Lego
5. Method
6. Natura
7. Nike+
8. Oculus Rift
9. Pebble
10. Renova
1. Alibaba
2. ARM
3. Bharti Airtel
4. Giff Gaff
5. Google X
6. Rackspace
7. Raspberry Pi
8. Samsung
9. Tencent QQ
10. Xiaomi
1. Aeromobil
2. Air Asia
3. AirBNB
4. Emirates
5. Kulula
6. Moveo
7. Pipistrel
8. RedBus
9. Virgin Galactic
10. Zipcars
1. 3DHubs
2. Corning
3. DP World
4. Dyson
5. Embraer
6. Local Motors
7. Space X
8. Syngenta
9. Tata
10. Tesla
1. Aeroshots
2. Gram-Danone
3. Graze
4. Isis Organic
5. Juan Valdez
6. LA Organic
7. Moa Beer
8. Nespresso
9. Yeni Reki
10. Zespri
1. Ashmei
2. Beats
3. Desigual
4. Gilan
5. Indetix
6. Patagonia
7. Rapha
8. Shang Xai
9. Threadless
10. Tom’s
1. Alior Sync
2. La Caixa
3. Fidor
4. First National
5. Itan Unibanco
6. Moven
7. M-Pesa
8. Square
9. Umpqau
10. Zidisha
1. Al Jazeera
2. Coursera
3. Future
4. Pixar
5. Pledge Music
6. Red Bull
7. Rovio
8. Spotify
9. Ushahida
10. Wordpress
futureproduct futurefashion futurefoodfuturestore
futurehealth futuretech futuremakersfuturebank
futuretravel
N/S American brands European brands African/Arab brands Asian/Oceania brands
futuremedia
1. Ashoka
2. AzuriTech
3. Graal Bio
4. IBM
5. IDEO
6. Kickstarter
7. Li & Fung
8. Live Nation
9. Salesforce
10. Y Combinator
1. FC Barcelona
2. Bitcoin
3. Bhutan
4. The Elders
5. Lovemarks
6. Oregon Project
7. ParkRun
8. WWF
9. Zoe Suggs
10. You
futureservice futurebrands
The Global Gamechangers.pro
© Peter Fisk 2014
Los Altos, USA05:30
23&Me
DNA Profile $99
Anne Wojcicki
Ferguson, Texas07:30
Tesla
500km, zero carbon
Elon Musk
Ferguson, Texas07:30
Ferguson, Texas07:30
Ferguson, Texas07:30
Bogota, Colombia07:30
Juan Valdez cafe
Coffee Grower cafes
Luis Genaro Munoz
Bogota, Colombia07:30
Moon Bay, Barbados08:30
AirBNB
Collaborative consumption
Brian cheskey
New York, USA08:30
Moven
Making money simple
Brett King
Sao Paulo, Brazil09:30
Beauty’in
“Almetics”
Cristiana Arcangeli
Sao Paulo, Brazil09:30
Accra, Ghana12:30
Azuri Tech
Pay as you go power
Simon Garth
Cambridge, UK13:30
Raspberry Pi
£20 circuit boards
Eden Upton
Paris, France14:30
Aerolife
Vapour food, zero cal
Prof David Edwards
Berlin, Germany14:30
Zipcars
Carshare per minute
Antje danielson
Beirut, Lebanon15:30
Mayrig Restaurants
Armenian Culture
Aline Kamakian
Mumbai, India18:30
Redbus
Online bus system
Phanindra Sama
Shanghai, China20:30
Alibaba ecosystem
Digital marketplace
Jack Ma
Kuala Lumpur, Malaysia20:30
Air Asia
New middle travel
Tony Fernandez
Change
Whyenabling
Change the game …
collaborative
intelligent
audacious
networked
audacious
intelligent
collaborative
networked
Change
Whyenabling
Renova
Aeromobil
es
1. 23 & Me
2. Aravind
3. Epocrates
4. Genentech
5. Intuitive Surgical
6. Narayana H
7. Organova
8. PatientsLikeMe
9. Scanadu
10. Second Sight
1. Amazon
2. Aussie Farmers
3. Etsy
4. Fab
5. Greenbox
6. Le Pain Q
7. Positive Luxury
8. Trader Joe’s
9. ZaoZao
10. Zilok
1. Apple
2. Beauty’in
3. Godrej
4. Lego
5. Method
6. Natura
7. Nike+
8. Oculus Rift
9. Pebble
10. Renova
1. Alibaba
2. ARM
3. Bharti Airtel
4. Giff Gaff
5. Google X
6. Rackspace
7. Raspberry Pi
8. Samsung
9. Tencent QQ
10. Xiaomi
1. Aeromobil
2. Air Asia
3. AirBNB
4. Emirates
5. Kulula
6. Moveo
7. Pipistrel
8. RedBus
9. Virgin Galactic
10. Zipcars
1. 3DHubs
2. Corning
3. DP World
4. Dyson
5. Embraer
6. Local Motors
7. Space X
8. Syngenta
9. Tata
10. Tesla
1. Aeroshots
2. Gram-Danone
3. Graze
4. Isis Organic
5. Juan Valdez
6. LA Organic
7. Moa Beer
8. Nespresso
9. Yeni Reki
10. Zespri
1. Ashmei
2. Beats
3. Desigual
4. Gilan
5. Indetix
6. Patagonia
7. Rapha
8. Shang Xai
9. Threadless
10. Tom’s
1. Alior Sync
2. La Caixa
3. Fidor
4. First National
5. Itan Unibanco
6. Moven
7. M-Pesa
8. Square
9. Umpqau
10. Zidisha
1. Al Jazeera
2. Coursera
3. Future
4. Pixar
5. Pledge Music
6. Red Bull
7. Rovio
8. Spotify
9. Ushahida
10. Wordpress
futureproduct futurefashion futurefoodfuturestore
futurehealth futuretech futuremakersfuturebank
futuretravel
N/S American brands European brands African/Arab brands Asian/Oceania brands
futuremedia
1. Ashoka
2. AzuriTech
3. Graal Bio
4. IBM
5. IDEO
6. Kickstarter
7. Li & Fung
8. Live Nation
9. Salesforce
10. Y Combinator
1. FC Barcelona
2. Bitcoin
3. Bhutan
4. The Elders
5. Lovemarks
6. Oregon Project
7. ParkRun
8. WWF
9. Zoe Suggs
10. You
futureservice futurebrands
The Global Gamechangers.pro
© Peter Fisk 2014
futurestore … the future of retail
futurehealth … the future of healthcare
futurebank … the future of finance
GLOBAL GAMECHANGERS
THINKING DIFFERENT
PRACTICAL TOOLS TO IMPLEMENT
FitsMe, Tallinn
Parra by SBA, Kaunas
Stigo Bike, Tallinn
Stand by Jursons, Riga
Estelon, Tallinn
Cliq, Riga
Heavy Eco, Tallinn
Estelon, Tallinn Concert Hall, Gauja
E-Estonians, Global
Are you ready to change your world?
Brands
Resonate
Innovate
Enable
Connect
5 practical approaches to make happen
Brands
Resonate
Innovate
Enable
Connect
Brands are about people
not products, about
people’s lives and dreams,
not ownership …
1. Brands … Change your purpose
Why would they
recommend us
to others?
Co
mp
ara
tive
Brand purpose
Brands
Resonate
Innovate
Enable
Connect
Innovate the business
model and customer
experience, connecting
the best ideas together …
2. Innovate … Change your business
Make and
distribute
business model
eg CocaCola
Microsoft
Spectrum
retail
business model
eg Amazon
Marks & Spencer
Make and
sell direct
business model
eg BMW,
HSBC
Niche
retail
business model
eg ToysRUs,
Wiggle
License to
make
business model
eg ARM,
Ed Hardy
Curated
retail
business model
eg Fab,
Positive Luxury
Membership
club
business model
eg Costco,
Quintessentially
Crowdfunded
ventures
business model
eg Kickstarter,
Zidisha
Opensourced
community
business model
eg RedHat,
MySQL
Subscription
payment
business model
eg FT.com,
Graze
Buyer and seller
marketplace
business model
eg Etsy,
NYSE
Micro
payments
business model
eg Flattr
Grameen Danone
Collaborative
consumption
business model
eg Buzzcar,
Regus
Regular
Replacement
business model
eg Gillette,
Nespresso
Branded
Consortia
business model
eg Cisco,
Spar
Advertising or
Sponsorship
business model
eg Google,
Metro Newspapers
Listed or
Promoted
business model
eg Monster
Network
builders
business model
eg Hotmail,
Demand
then Made
business model
eg ZaoZao,
Threadless
Auction
retail
business model
eg eBay,
Sotheby
Knowledge
and time
business model
eg McKinsey,
Harvard
Franchised
retail
business model
eg McDonalds,
Subway
Certification and
endorsement
business model
eg ISO,
Verisign
Remainder
retail
business model
Eg Saks,
Vente Privee
Multulevel
marketing
business model
eg Tupperware,
Natura
Group
buying
business model
eg Groupon,
Huddlebuy
Reverse
auction
business model
eg Priceline
Freemarkets
Shared
rental
business model
eg Zilok,
Hilton
Tradeable
currency
business model
eg Bitcoin
Air Miles
Freemium
pay within
business model
eg Angry Bird,
Coursera
Transaction
facilitator
business model
eg Paypal,
Visa
Pay as
you go
business model
eg AzuriTech
Techshop
Dynamic
pricing
business model
eg Expedia,
Uber
Reputation
builders
business model
eg Tripadvisor,
PaywithaTweet
Customer
data
business model
eg Facebook,
23andMe
Non-profit
business
business model
eg Oxfam
Wikipedia
Maker models Channel models Crowd models Payment models Exchange models Asset models
New business models
Brands
Resonate
Innovate
Enable
Connect
Engage people in relevant,
personal, topical ways …
Marketing is “real time”
and about real things …
3. Resonate … Change your marketing
Personal
marketin
g
Social
marketin
g
Story
marketin
g
Real-time
marketin
g
Brand
Relevant
propositions
Enabling
experience
Resonance marketing
Brands
Resonate
Innovate
Enable
Connect
Deliver experiences that
enable people to use
products better … enable
them to achieve more
4. Enable … Change your experience
Commodity
product
Branded
product
Personal
service
Branded
experience
Customer’s
experience
Distinctive
design
Empathetic
delivery
Integrated
journey
Enabling
more
2c coffee
beans
20c branded
coffee
$2 coffee
in store
$20 lunch
with friends
Ad
de
d v
alu
e t
hro
ug
h
dif
fere
nti
ati
on
Added value through
relevance
Enabling experiences
Brands
Resonate
Innovate
Enable
Connect
Connect people with
others like them …
Communities of interest;
Movements with purpose
5. Connect … Change your relationship
MovementCollaborative
Customer
CustomerCustomer
CustomerCustomer
Customer
Brand-
enabled
community
Co-enable Co-design
Co-create
Co-sellCo-support
Co-consume
Customer movements
Brands
Resonate
Innovate
Enable
Connect
5 practical approaches to make happen
I am a gamechanger
I believe in the future
A world of infinite possibilities
I see opportunity when others see impossibility
Thinking bigger, reframing my perspective.
Seeing things differently, thinking different things.
I explore. I challenge. I risk. I venture.
Rethinking. Imagining. Reinventing. Igniting.
We are all in the ideas business.
Creating, designing, innovating, together.
I embrace my childlike wonder and curiosity
I take flying leaps into the known.
Playing the game. Changing the game. Playing to win.
I want to contribute to something bigger than myself.
I want to make life better, the world a better place.
Change is my opportunity, to seize and shape.
Aiming higher, with a purpose beyond profit.
Harnessing the power of brands, the potential of people.
Digital networks, technologies and business models.
Fusing the best ideas. amplifying the potential of others.
Mobilising people with a cause, enabling them to achieve more.
I don’t want to live somebody else’s life.
To live in the shadow of somebody else’s vision.
Imagination is my pathway to a better future.
Ideas and brands are my guides.
Partners make them real.
Most of all, I believe in me, and in being more.
To achieve what I never thought possible.
To put a ding in my universe.
I am bold, brave and brilliant.
I am a gamechanger.
Gamechanging strategies
Collaborative discovery
Possibility focused
Leadership teams
3 intensive days
We develop the right approach for your business, working
collaboratively to achieve your objectives better, faster.
We combine a wide range of processes and tools,
insights and ideas, people and partners
Innovative solutions
Deep insights, big ideas
Customer experiences
High energy workshops
8-12 day projects
Brand blueprinting
Portfolio and architecture
Essence and propositions
Experience delivery
15-75 day projects
Engaging your people in a future vision … developing a new
business strategy … driving creativity and innovation
… developing a new brand … solving a complex
problem fast … building your team
ACCELERATING GROWTH … strategy, brand and innovation consulting
www.theGeniusWorks.com
DEVELOPING PEOPLE … seeing things differently, thinking different things
www.theGeniusWorks.com
PETER FISKis a bestselling author, inspirational keynote speaker and expert consultant in helping leaders
to develop innovative strategies for business and brands.
He is Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s
top ranked business schools, and leads his own company, GeniusWorks, a boutique
consulting firm, helping clients around the world to develop more innovative business and
brand strategies. He features on the Thinkers 50 “Guru Radar” as one of the best new
business thinkers.
Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at
British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to
launch into new markets. He has worked in every sector and region of the world. As CEO of
the world's largest marketing organisation, the Chartered Institute of Marketing, he became a
global authority on what's best and next in business and markets.
Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He now
works with the leaders of businesses - as diverse as Aeroflot and Coca Cola, DSM and Mars,
Philosophy and Red Bull, Sabre and Santander, Tata and Virgin, Visa and Vodafone - to think
bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth.
Peter’s best-selling book "Marketing Genius" explores the left and right-brain challenges of
success, and is translated into 35 languages. It was followed by five others – “Business
Genius” on leadership and strategy, “Customer Genius” on customers and experiences,
“People Planet Profit” on sustainable innovation - and most recently "Creative Genius"
defining what it takes to be Leonardo da Vinci in the 21 Century.
His new book "Gamechangers ... Are you ready to change the world?" is published in late
2014, based on extensive research into the 120 companies who are shaking up markets, and
making sense of how they innovate and win. It explores the challenges of new markets,
changing customers, brand building, digital media, new business models, inspiring
leadership and positive impact.
Peter was described by Business Strategy Journal as "one of the best new business
thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact
workshops. Each one is uniquely designed for the specific audience, their issues and
aspirations. Helping people to find their own space, to be leaders of change - to be bold,
brave and brilliant.
Find out more
Email: [email protected]
Phone: +44 7834483830
Twitter: @geniusworks
Website: www.theGeniusWorks.com
Next Book: www.Gamechangers.pro
Email: [email protected]
Website: www.theGeniusWorks.com
New book: Gamechangers.pro
Twitter: @geniusworks
