Target Audience ResearchConclusions

We have covered a wide range of ages in our target audience research. This shows that our documentary will appeal to all the ages in our target audience-which is 16-25.

16 17 18 19 20 21 22 23 24 25 260

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12

How old are you?

Our results are slightly biased towards females, however only by 2 points. This means we have covered both genders and so our results are still valid.

Male Female13

13.5

14

14.5

15

15.5

16

16.5

What is your gender?

Gender

Results show that the majority of people asked said they own 10-20 T-shirts. However, on the higher end of the scale, some people said that they owned 100 T-shirts, but we

think they may be exaggerating a little bit which is why we decided to make the 50+ category.

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5

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7

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4

1

2

1

4

Roughly, how many t-shirts do you own?

5+

10+

15+

20+

25+

30+

35+

40+

45+

50+

Results show that the most popular things people like to have on their T-shirt were Bands, Colour and Funny Images/Jokes. Therefore, they could be heavily featured in

the documentary.

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5

2

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2

5

What t-shirt is your favourite?

Bands

Celebrities

Funny Images/Jokes

Casual

Brands

Slogans

Colour

For the questionnaire and looking at the pie chart above, you will be able to see that most people have said that they buy t-shirts on the high street. Due to this when we come to doing the vox pop, we will carry it out on the high street

as more people will be there to answer our questions.

Where do you usually shop for your t-shirts?

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5

1

Hight StreetsupermarketGigsIndecisive

Do you ever buy t-shirts online?

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10

YesNo

By looking at this you will be able to see that two thirds of people we questioned said they buy t-shirts online. We can therefore feature

buying t-shirts online in our documentary.

What do you find offensive on a t-shirt?

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10

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Innappropriate ImagsOffensive Band NamesSwear WordsNudityRacismNothing

We gathered a wide range of results asking what people find offensive on t-shirts. A third of people have said they find swear words offensive.

This makes it is the most popular answer which will mean we will mention the subject of offensive t-shirts in our documentary.

Do you buy t-shirts at events you attend?

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8

YesNo

The majority of people have said that they buy merchandise at events they attend because they want to keep the memory of the

event.

What do you think your t-shirt says about you?

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9

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4

1

PersonalityLove of MusicPatterns/coloursHobbies/placesUnsure

Half of the people we asked have said that their t-shirts reflect their personality. This reinforces the purpose of our documentary, as it proves many people wear t-

shirts bases on what they think it says about them. Out other answers include people’s likes and dislikes; i.e. favourite band.

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75

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21 1

Favourite Colour

RedGreenBlueBlackPurplePinkYellowUnknown

We were given a wide range of answers regarding favourite colour. Blue was the most frequent response given with seven answers, however, many of the other answers

have a similar number of responses meaning we can use any colours given.

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10

5

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Favourite Type of Music

AnythingPopRock/Punk MetalIndieCountry

A variety of answers were given for this question also. This means that we can use any of the music types given without alienating other fans of a different genre of music.

Nine people have said that they do not have a preference to any type of music making our decision on what to include easier.

For this question we were given a list of different bands and singers. This gives us an idea of the music

that we could play in our documentary. Our answers are

varied but a lot of them are popular musicians today so if we

use them people will be interested.

What TV Channels Do You Watch? This shows that our target audience

is fragmented in terms of what channels they watch. It shows they are not loyal to a particular channel

but will watch any TV show that they are interested in. If we advertise it properly our audience will watch it. This means that although BBC3 was

not our most popular answer we can still broadcast on this channel as it is appropriate for our target audience

and subject matter.