Audience Profiling - Target Audience

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    Is it on your blog?

    Logo Script pre-production schedule to complete:

    storyboard & shot listing locations research casting of actors, extras design including all props, costumes,

    make-up and special effects Iconography, mood board, four key

    frames Director research

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    Viewing Director Research

    http://rubberproducktions.blogspot.co.uk/

    http://wideeyeproductions.blogspot.co.

    uk/

    http://bloodyproductions.blogspot.co.u

    k/

    http://veganfarmproductions.blogspot.co.uk/

    http://contaproductions.blogspot.co.uk/

    And?

    http://rubberproducktions.blogspot.co.uk/http://rubberproducktions.blogspot.co.uk/http://wideeyeproductions.blogspot.co.uk/http://wideeyeproductions.blogspot.co.uk/http://bloodyproductions.blogspot.co.uk/http://bloodyproductions.blogspot.co.uk/http://veganfarmproductions.blogspot.co.uk/http://veganfarmproductions.blogspot.co.uk/http://contaproductions.blogspot.co.uk/http://contaproductions.blogspot.co.uk/http://veganfarmproductions.blogspot.co.uk/http://veganfarmproductions.blogspot.co.uk/http://bloodyproductions.blogspot.co.uk/http://bloodyproductions.blogspot.co.uk/http://wideeyeproductions.blogspot.co.uk/http://wideeyeproductions.blogspot.co.uk/http://rubberproducktions.blogspot.co.uk/http://rubberproducktions.blogspot.co.uk/
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    What do they mean?

    Write down what you think these key words

    mean on the white board.

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    Audience Profiling

    LO:

    To understand how to talk about targetaudiences (TA)

    To define who the TA for our film is

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    Evaluation worth?In the evaluation the following seven questions must be addressed:

    In what ways does your media product use, develop or challengeforms and conventions of real media products?

    How does your media product represent particular social groups?

    What kind of media institution might distribute your media product andwhy?

    Who would be the audience for your media product?

    How did you attract/address your audience?

    What have you learnt about technologies from the process ofconstructing this product?

    Looking back at your preliminary task, what do you feel you have

    learnt in the progression from it to the full product?

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    Match the category to the type of

    jobsCategory Types of Jobs

    AMiddle management, teachers, many 'creatives' e.g.

    graphic designers etc

    B

    Top management, bankers, lawyers, doctors and other

    highly salaried professionals

    C1 Unemployed, students, pensioners, casual workers

    C2 Semi-skilled and unskilled manual workers (blue collar)

    DSkilled workers, tradespersons (white collar)

    EOffice supervisors, junior managers, nurses, specialist

    clerical staff etc

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    Socio-economic status

    Category Types of Jobs

    ATop management, bankers, lawyers, doctors and other

    highly salaried professionals

    BMiddle management, teachers, many 'creatives' e.g.

    graphic designers etc

    C1Office supervisors, junior managers, nurses, specialist

    clerical staff etc

    C2 Skilled workers, tradespersons (white collar)

    D Semi-skilled and unskilled manual workers (blue collar)

    E Unemployed, students, pensioners, casual workers

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    Demographics

    Class

    Location

    Education/employment

    Age

    Race

    Sex

    provide statistical characteristics of a

    population

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    Psychographics

    Personality

    Values

    Attitudes

    Interests

    Lifestyle

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    Is it CLEARs now?

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    Audience theory

    In 1974 Blumler and Katz developed atheory which we know as the uses

    and gratifications theory.

    Individuals might choose and usetexts for different reasons:

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    Surveillance - finding useful information,news, weather reports, financial news,holidays, produce.

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    Personal Relationships - themedia is used for emotional

    and social interaction.

    Media gives a common ground on which we

    can build conversation and relationship; weidentify with certain media personalities oralternatively soap operas or celebrities can beused to substitute family life.

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    Diversion - escape from problems androutine, or purely for entertainment.

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    Personal Identity - learning

    behaviour and values fromtexts; identifying yourself with

    a particular text.

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    What is the point?

    Why is it important to define our TA?

    In what ways is it useful?

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    Task

    Create a profile for the TA of YOURfilm

    Which existing Vampire films fit your

    TA? If there arent any, explain whyyou feel there is a need to fill the gap.

    Upload onto your group blog by

    10.10am. Decide how you wish topresent this information and prepare

    your feed back to the rest of the class.

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    Exemplars

    Natalie is 15, living in west London with her affluentparents in Notting Hill. She is in year 11 and

    spends most ofher break time on her art portfolio

    as she wants to get into art college. At the weekend

    she visits art galleries and museums with her small,close group of friends and captures the abstract

    beauty of London on her DSLR. She frequently

    browses through her local record stores, preferring

    vinyl to MP3s, and follows retro trends by reading

    online fashion blogs followed by visits to Camdenmarket. Currently, her favourite programme is My

    Mad Fat Diaryand films such as Django

    Unchained, but she also has a secret soft spot for

    classic musicals such as Singin in the Rain.

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    Links to exemplars

    http://stuartbrentlca2cw.blogspot.co.uk/2010/01/audience-profiling.html

    http://www.slideshare.net/ChloeG/music-video-

    audience-profile-10869269

    http://mollieadams.wordpress.com/2010/11/07/audience-profiles/

    http://alicesasmediablog1.blogspot.co.uk/2012/12/a

    udience-profiling-readership-document.html

    http://www.thinkbox.tv/server/show/nav.914#Girls

    http://business.pearlanddean.com/audience_profile

    http://stuartbrentlca2cw.blogspot.co.uk/2010/01/audience-profiling.htmlhttp://stuartbrentlca2cw.blogspot.co.uk/2010/01/audience-profiling.htmlhttp://www.slideshare.net/ChloeG/music-video-audience-profile-10869269http://www.slideshare.net/ChloeG/music-video-audience-profile-10869269http://mollieadams.wordpress.com/2010/11/07/audience-profiles/http://mollieadams.wordpress.com/2010/11/07/audience-profiles/http://alicesasmediablog1.blogspot.co.uk/2012/12/audience-profiling-readership-document.htmlhttp://alicesasmediablog1.blogspot.co.uk/2012/12/audience-profiling-readership-document.htmlhttp://www.thinkbox.tv/server/show/nav.914http://business.pearlanddean.com/audience_profilehttp://business.pearlanddean.com/audience_profilehttp://www.thinkbox.tv/server/show/nav.914http://alicesasmediablog1.blogspot.co.uk/2012/12/audience-profiling-readership-document.htmlhttp://alicesasmediablog1.blogspot.co.uk/2012/12/audience-profiling-readership-document.htmlhttp://alicesasmediablog1.blogspot.co.uk/2012/12/audience-profiling-readership-document.htmlhttp://alicesasmediablog1.blogspot.co.uk/2012/12/audience-profiling-readership-document.htmlhttp://alicesasmediablog1.blogspot.co.uk/2012/12/audience-profiling-readership-document.htmlhttp://alicesasmediablog1.blogspot.co.uk/2012/12/audience-profiling-readership-document.htmlhttp://alicesasmediablog1.blogspot.co.uk/2012/12/audience-profiling-readership-document.htmlhttp://alicesasmediablog1.blogspot.co.uk/2012/12/audience-profiling-readership-document.htmlhttp://mollieadams.wordpress.com/2010/11/07/audience-profiles/http://mollieadams.wordpress.com/2010/11/07/audience-profiles/http://mollieadams.wordpress.com/2010/11/07/audience-profiles/http://mollieadams.wordpress.com/2010/11/07/audience-profiles/http://www.slideshare.net/ChloeG/music-video-audience-profile-10869269http://www.slideshare.net/ChloeG/music-video-audience-profile-10869269http://www.slideshare.net/ChloeG/music-video-audience-profile-10869269http://www.slideshare.net/ChloeG/music-video-audience-profile-10869269http://www.slideshare.net/ChloeG/music-video-audience-profile-10869269http://www.slideshare.net/ChloeG/music-video-audience-profile-10869269http://www.slideshare.net/ChloeG/music-video-audience-profile-10869269http://www.slideshare.net/ChloeG/music-video-audience-profile-10869269http://www.slideshare.net/ChloeG/music-video-audience-profile-10869269http://stuartbrentlca2cw.blogspot.co.uk/2010/01/audience-profiling.htmlhttp://stuartbrentlc