Audience Profiling Powerpoint

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Audience Profiling GCSE Media Studies

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Transcript of Audience Profiling Powerpoint

Page 1: Audience Profiling Powerpoint

Audience Profiling

GCSE Media Studies

Page 2: Audience Profiling Powerpoint

Audience Profiling is a task all media institutions need to perform when creating a new product to launch

onto the market be it a magazine, film, album, website etc. When defining an audience, factors that must be

considered include:Age, Gender, Race and Sexuality

Education Occupation

Annual Income Disposable Income

Current Lifestyle/ Aspirational or Desired Lifestyle Culture

Media InterestsBuying Habits

Loyalty to Brands

WHY DO YOU THINK MEDIA COMPANIES NEED TO KNOW THIS INFORMATION?

Audience Profiling

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A common and traditional method of audience profiling is known as demographics. This defines the adult population largely by the work that they do. It breaks the population down into 6 groups, and labels them by using a letter code to describe the income and status of the members of each group.

Demographics

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This is a way of describing an audience by looking at their behaviour and

personality traits. Psychographics labels a particular type of person and makes an

assessment about their viewing and spending habits.

The advertising agency Young and Rubican invented a successful

psychographic profile known as their 4C’s Marketing Model stand

Cross Cultural Consumer Characterisation.

They put the audience into groups with labels that suggest their position in

society.

WHO ARE YOU?

Psychographics

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NME Consumer ProfileHere is a reader profile for

NME. This document is updated every quarter

following market audience research, and is produced for advertisers in order for

them to appropriately place their brand in a

magazine that is going to align itself with their

target audience.

Look at this profile – what statistics/info

would be of interest to potential advertisers?

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You are going to produce your own Target Audience Profile. You need to consider demographics and Psychographics, lifestyle and the brands your audience will identify with

(potential advertisers).

Here’s one Mrs Moore made earlier!

IT’S NOW YOUR TURN!

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Here is a reader profile written by Mrs Moore. She has documented

lots of brands that she aligns herself with and

then written a personal profile using Socio-economics and

Psychographics.

You are now going to produce your own personal Reader

profile. You need to consider lifestyle

brands but also your media tastes, media

consumption habits, c technology you buy

into, radio stations you listen to etc.