Audience Profiling - LEMO
Transcript of Audience Profiling - LEMO
FOOTBALL CASUAL
The casual subculture is a subsection of association football culture that is typified by
football hooliganism and the wearing of expensive designer clothing (known as "clobber").
The subculture originated in the United Kingdom in the early 1980s when many hooligans started wearing designer clothing labels and expensive
sportswear in order to avoid the attention of police and to intimidate rivals. They did not wear club colours, so it was allegedly easier to infiltrate
rival groups and to enter pubs.
Some casuals have worn clothing items similar to those worn by mods. Casuals have been
portrayed in films and television programmes such as ID, The Firm and The Football Factory.
NOSTALGIC
This segment I have chosen is for the males born around the time of the music I am doing my magazine on was happening and uses it to go
back to their youth and times of wrecklessness and happiness. The perfect example of this is someone born in the early 60s as they would be at their peak ages through the turn of the eighties decade and experience the brilliant culture
developing in Britain at the time.
MOD
Mod is a 1960s British youth subculture that was revived in later decades and
continues today on a smaller scale. Focused on music and fashion, the
subculture has its roots in a small group of London-based stylish young men in the
late 1950s who were termed modernists because they listened to modern music.
Significant elements of the mod subculture include fashion, often tailor-made suits;
music and motor scooters (usually Lambretta or Vespa). The original mod
scene was associated with amphetamine-fuelled all-night dancing at clubs.