Audience Profiling - LEMO

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Transcript of Audience Profiling - LEMO

Page 1: Audience Profiling - LEMO
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FOOTBALL CASUAL

The casual subculture is a subsection of association football culture that is typified by

football hooliganism and the wearing of expensive designer clothing (known as "clobber").

The subculture originated in the United Kingdom in the early 1980s when many hooligans started wearing designer clothing labels and expensive

sportswear in order to avoid the attention of police and to intimidate rivals. They did not wear club colours, so it was allegedly easier to infiltrate

rival groups and to enter pubs.

Some casuals have worn clothing items similar to those worn by mods. Casuals have been

portrayed in films and television programmes such as ID, The Firm and The Football Factory.

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NOSTALGIC

This segment I have chosen is for the males born around the time of the music I am doing my magazine on was happening and uses it to go

back to their youth and times of wrecklessness and happiness. The perfect example of this is someone born in the early 60s as they would be at their peak ages through the turn of the eighties decade and experience the brilliant culture

developing in Britain at the time.

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MOD

Mod is a 1960s British youth subculture that was revived in later decades and

continues today on a smaller scale. Focused on music and fashion, the

subculture has its roots in a small group of London-based stylish young men in the

late 1950s who were termed modernists because they listened to modern music.

Significant elements of the mod subculture include fashion, often tailor-made suits;

music and motor scooters (usually Lambretta or Vespa). The original mod

scene was associated with amphetamine-fuelled all-night dancing at clubs.