Target Audience Research Conclusions – Survey Results

Concluding question one, we chose to ask people from ages 5 and over so we could have a wide variety of ages answering the questionnaire. We found that most were aged between 16 and 30, this may because this age group would be more accessible to being involved in the charts and recognising solo singer songwriters, where this genre can be mostly found. Also almost a quarter of the feedback results show to be answered by 31-45 year olds, this will be taken into account when considering our target audience.

Question two showed us that more females than males answered our survey, even though we tried to make the split between males and female as even as possible. This suggests our main audience will be slightly more female than male, this may be because the genre is not similar to rock, drum and base or similar which males usually prefer to listen too. Instead it can be a very mellow genre which more females would be interested in listening too as they are considered to be a more emotional gender.

Within question three we discover the point about females preferring singer songwriter is true as more than half of the pie chart shows this. Also the males were shown to pick rock which supports the point made in question two abut males preferring a heavier genre like rock or drum and base.

For question four we see that storyline and performance have the biggest vote, due to perhaps both relating to each other because you can’t have a good storyline without a convincing performance. This will be taken into account when constructing our music video, making sure our story line is relevant to the song with our actors giving a good quality performance, with this we should meet the expectations of our audience.

The narrative/storyline seem to take the vote in this three way split, this may because singer songwriters music has the ability to tell the story through their songs due to it being more personal, therefore the audience will see more storyline through the narration of the songs. It seems to be getting more popular for singer songwriters to have a mix of performance and narrative/storyline in their videos, because it can be attractive for audiences to buy the music videos as well as CD’s if they are worth watching.

Bright colours and artwork seem to be the most popular answers for what attracts the target audience to a CD cover. The bright colours will be because it would be eye catching to see, as brighter colours connote a happier vibe than what darker ones do. Also the artwork would need to be attractive as the artist can be expressed through the artwork, and if the audience can see the artist on the front cover it is usually more attractive to see.

Here question seven shows that MP3 is the most popular way for our target audience to listen to their music, this may be because music downloads are becoming a more popular way t get music as it can be streamed straight to your MPP3 player. This is making shops that sell music harder for business, because everyone buys their music off Itunes for example. This will be important when thinking about creating our advert as we will have to advertise for downloading off streams like Itunes etc. Internet and television are also popular choices in this question, which shows us that we need to have a good music video as a lot of people tend to listen to music this way. It can also be an attracting method of convincing the audience to buy the CD or video.

Question 8 – Who is your favourite singer songwriter?

For question eight we could not construct a graph or chart to show our results, because it was such an open question. To conclude the results we found the most popular artist for the younger females was Ed Sheeran and the most popular for the older females was Robbie Williams. This may be because Ed Sheeran is of a younger age compared to Robbie Williams and therefore a younger audience will be able to connect to his music easier, which is the same case for Robbie Williams connecting to an older audience. For the males aged 15-30 it showed that Maroon 5 were the most popular choice, this may be because the group’s music ranges from modern to quite old school which gives them the ability to be popular within both younger and older audiences. This concludes that our female’s audience prefers

solo singer songwriters, instead of groups like the males did. The males also showed to like The Script, where as the females likes Pink and Adele which again supported our idea that our main target audience will be females 15-30 and 31-45.