Surabhi. Singh
1
INMARK Retail Pvt. Ltd, No. 30/1, 3rd & 4th Floor, Scos Annexure, Infantry Road, Bangalore - 560001 Hand Held: +91 9341250516, Email: [email protected] Surabhi Singh WORK EXPERIENCE COMPETENCIES & SKILLS EDUCATION EMPLOYMENT HISTORY ACHIEVEMENTS BUSINESS ACCOMPLISHMENTS Funconal Product development, Product management, Merchandising skills, Negoaon skills, Analycal thinking, Understanding of Market & Business Workings. Design Experse * Eye for upcoming Fashion Trends & strategic implementaon of the same in range based on brand & it’s consumer needs. * Categories handled: High Fashion, Casual, Party & Denimwear across Men's, Women's & Kid’s category. * Strong Sense of Style & Color. * Cost effecve commercial Range. * Calendar Time line management. * Range/Product assortment planning. * Brand development & management. * VM concepts for In-door & window display of store. Atudinal Strong People skills, Praccal Problem solving skills, Sense of Ownership, integrity, Self movated and take iniave in the face of ambiguity. Strong mul tasking skills & aggressive Project leader. NIFT Bangalore Graduate Diploma in Fashion Design - 1999- 2002 Jay Gee Fashions Pvt. Ltd (MTV Clothing), Bangalore Designer (May 2002 - March 2004) Worked as Independent Design Professional (May 2009 - October 2011) ATITA Retail Soluons Pvt. Ltd. (Group of TSS Buying House) Head Of Design (Nov 2011 - Aug 2015) INMARK Retail Pvt Ltd Head Of Design (Sept 2015 ll date) Arvind Brands Ltd, Bangalore Asst Manager Design (April 2004 - July 2008) Over 13 + years of Apparel industry experience with strong understanding of Business development through Design & Product development. 11+ years in Indian ‘Retail & Online’ along with 2 years in Exports business. Currently work as Head of Design at INMARK. Responsible for product designing for 9 in-house brands of INMARK. Heading a team of 10 designers & 1 technical person. Approx 1200 design each season/per hit & exclusive collecon for Walt Disney franchise. The brands are sold at 15 stores of INMARK across South India and also through Online channel partners. My role is to spearhead the design process starng from: *Data analysis through sales report on weekly basis for each brand/each product, to understand the learnings from current & previous season. Separate study for Retail and Online sales. *Trend forecast, facilitate mills week, compeon study. *Looks creaon, Tech pack handover, execuon of sampling. *Ensure me line management from inial stage of product development to deliver final product on me, to the stores. *Work on VM concepts & promoon of specific products. *Fast fashion range development, close to season. *Facilitate Range presentaon to all sales channel. *Plan & execute photo shoot campaign for the season. *Work towards Brand building, correcons & Brand awareness. INMARK Successful execuon of ‘Get Spoed- Meet your Designer’ campaign. Over achieved target sales for the weekend. ATITA *Brought 1st client Myntra & Reliance business for the company. *Designed & Executed Virat Kohli’s brand ‘WROGN’. *100% on me Concept, Range execuon & Final presentaon to the clients. *High acceptance of products designed for Internaonal clients, Indian Retail and Online customers. ARVIND *Instrumental in 100% growth of PLB Division of Arvind Brands. *Brought in 7 to 9 cr business for PLB for consecuve 3 years. *99% product acceptance by end customers. MTV Independently co-ordinated & executed Photo shoot with Miss India 2001 & MTV Vj’s. In ATITA, I was the first employee on board to start working on Retail business development & set up, for the company. *Have been aggressively involved in brain storming sessions to set up business strategy & lay foundaon for Retail business. *Have worked on seng SOP for different department. *Headed a team of Designers and Technical Department. *Responsible for In-house Sampling unit & follow up on merchandising acvies. *Currently working on aligning the delayed calender. Have ensured meeng deadlines for AW16 & Ss17 by smooth work flow & process correcon to fast track work. *Implemenng range correcon to increase business for Disney. *Working on Brand building for ‘Amari West : work, casual & party wear ’ for working Women, ‘Alibi : casual & Denim wear’ for Young Women & ‘Slub : casual & Denim wear’ for youth. Product, Price, Fit & Size correcon for Kids wear Brands. *Working on In-store VM correcons & SOP implementaon. *Part of Office commiee & Cultural commiee for employee engagement programme.
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Transcript of Surabhi. Singh
INMARK Retail Pvt. Ltd, No. 30/1, 3rd & 4th Floor, Sco�s Annexure, Infantry Road, Bangalore - 560001Hand Held: +91 9341250516, Email: [email protected]
Surabhi Singh
WORK EXPERIENCE
COMPETENCIES & SKILLS
EDUCATION
EMPLOYMENT HISTORY
ACHIEVEMENTS
BUSINESS ACCOMPLISHMENTS
Func�onal Product development, Product management, Merchandising skills, Nego�a�on skills, Analy�cal thinking, Understanding of Market & Business Workings.
Design Exper�se* Eye for upcoming Fashion Trends & strategic implementa�on of the same in range based on brand & it’s consumer needs.* Categories handled: High Fashion, Casual, Party & Denimwear across Men's, Women's & Kid’s category. * Strong Sense of Style & Color. * Cost effec�ve commercial Range.* Calendar Time line management.* Range/Product assortment planning. * Brand development & management.* VM concepts for In-door & window display of store. A�tudinal Strong People skills, Prac�cal Problem solving skills, Sense of Ownership, integrity, Self mo�vated and take ini�a�ve in the face of ambiguity.Strong mul� tasking skills & aggressive Project leader.
NIFT BangaloreGraduate Diploma in Fashion Design - 1999- 2002
Jay Gee Fashions Pvt. Ltd (MTV Clothing), BangaloreD e s i g n e r ( M a y 2 0 0 2 - M a r c h 2 0 0 4 )
Worked as Independent Design Professional (May 2009 - October 2011)
ATITA Retail Solu�ons Pvt. Ltd. (Group of TSS Buying House)Head Of Design (Nov 2011 - Aug 2015)
INMARK Retail Pvt LtdHead Of Design (Sept 2015 �ll date)
Arvind Brands Ltd, BangaloreAsst Manager Design (April 2004 - July 2008)
Over 13 + years of Apparel industry experience with strong understanding of Business development through Design & Product development. 11+ years in Indian ‘Retail & Online’along with 2 years in Exports business.
Currently work as Head of Design at INMARK. Responsible for product designing for 9 in-house brands of INMARK. Heading a team of 10 designers & 1 technical person. Approx 1200 design each season/per hit & exclusive collec�on for Walt Disney franchise.The brands are sold at 15 stores of INMARK across South India and also through Online channel partners.
My role is to spearhead the design process star�ng from:*Data analysis through sales report on weekly basis for each brand/each product, to understand the learnings from current & previous season. Separate study for Retail and Online sales.*Trend forecast, facilitate mills week, compe��on study. *Looks crea�on, Tech pack handover, execu�on of sampling.*Ensure �me line management from ini�al stage of product development to deliver final product on �me, to the stores. *Work on VM concepts & promo�on of specific products.*Fast fashion range development, close to season.*Facilitate Range presenta�on to all sales channel.*Plan & execute photo shoot campaign for the season.*Work towards Brand building, correc�ons & Brand awareness.
INMARKSuccessful execu�on of ‘Get Spo�ed- Meet your Designer’ campaign. Over achieved target sales for the weekend.ATITA *Brought 1st client Myntra & Reliance business for the company. *Designed & Executed Virat Kohli’s brand ‘WROGN’.*100% on �me Concept, Range execu�on & Final presenta�on to the clients.*High acceptance of products designed for Interna�onal clients,Indian Retail and Online customers.ARVIND*Instrumental in 100% growth of PLB Division of Arvind Brands.*Brought in 7 to 9 cr business for PLB for consecu�ve 3 years.*99% product acceptance by end customers.MTVIndependently co-ordinated & executed Photo shoot with MissIndia 2001 & MTV Vj’s.
In ATITA, I was the first employee on board to start working on Retail business development & set up, for the company.*Have been aggressively involved in brain storming sessions to set up business strategy & lay founda�on for Retail business.*Have worked on se�ng SOP for different department.*Headed a team of Designers and Technical Department. *Responsible for In-house Sampling unit & follow up on merchandising ac�vi�es.
*Currently working on aligning the delayed calender. Have ensured mee�ng deadlines for AW16 & Ss17 by smooth work flow & process correc�on to fast track work.*Implemen�ng range correc�on to increase business for Disney.*Working on Brand building for ‘Amari West : work, casual & party wear ’ for working Women, ‘Alibi : casual & Denim wear’ for Young Women & ‘Slub : casual & Denim wear’ for youth. Product, Price, Fit & Size correc�on for Kids wear Brands.*Working on In-store VM correc�ons & SOP implementa�on.*Part of Office commi�ee & Cultural commi�ee for employee engagement programme.
