Surabhi. Singh

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  • INMARK Retail Pvt. Ltd, No. 30/1, 3rd & 4th Floor, Scos Annexure, Infantry Road, Bangalore - 560001Hand Held: +91 9341250516, Email:

    Surabhi Singh







    Funconal Product development, Product management, Merchandising skills, Negoaon skills, Analycal thinking, Understanding of Market & Business Workings.

    Design Experse* Eye for upcoming Fashion Trends & strategic implementaon of the same in range based on brand & its consumer needs.* Categories handled: High Fashion, Casual, Party & Denimwear across Men's, Women's & Kids category. * Strong Sense of Style & Color. * Cost effecve commercial Range.* Calendar Time line management.* Range/Product assortment planning. * Brand development & management.* VM concepts for In-door & window display of store. Atudinal Strong People skills, Praccal Problem solving skills, Sense of Ownership, integrity, Self movated and take iniave in the face of ambiguity.Strong mul tasking skills & aggressive Project leader.

    NIFT BangaloreGraduate Diploma in Fashion Design - 1999- 2002

    Jay Gee Fashions Pvt. Ltd (MTV Clothing), BangaloreD e s i g n e r ( M a y 2 0 0 2 - M a r c h 2 0 0 4 )

    Worked as Independent Design Professional (May 2009 - October 2011)

    ATITA Retail Soluons Pvt. Ltd. (Group of TSS Buying House)Head Of Design (Nov 2011 - Aug 2015)

    INMARK Retail Pvt LtdHead Of Design (Sept 2015 ll date)

    Arvind Brands Ltd, BangaloreAsst Manager Design (April 2004 - July 2008)

    Over 13 + years of Apparel industry experience with strong understanding of Business development through Design & Product development. 11+ years in Indian Retail & Onlinealong with 2 years in Exports business.

    Currently work as Head of Design at INMARK. Responsible for product designing for 9 in-house brands of INMARK. Heading a team of 10 designers & 1 technical person. Approx 1200 design each season/per hit & exclusive collecon for Walt Disney franchise.The brands are sold at 15 stores of INMARK across South India and also through Online channel partners.

    My role is to spearhead the design process starng from:*Data analysis through sales report on weekly basis for each brand/each product, to understand the learnings from current & previous season. Separate study for Retail and Online sales.*Trend forecast, facilitate mills week, compeon study. *Looks creaon, Tech pack handover, execuon of sampling.*Ensure me line management from inial stage of product development to deliver final product on me, to the stores. *Work on VM concepts & promoon of specific products.*Fast fashion range development, close to season.*Facilitate Range presentaon to all sales channel.*Plan & execute photo shoot campaign for the season.*Work towards Brand building, correcons & Brand awareness.

    INMARKSuccessful execuon of Get Spoed- Meet your Designer campaign. Over achieved target sales for the weekend.ATITA *Brought 1st client Myntra & Reliance business for the company. *Designed & Executed Virat Kohlis brand WROGN.*100% on me Concept, Range execuon & Final presentaon to the clients.*High acceptance of products designed for Internaonal clients,Indian Retail and Online customers.ARVIND*Instrumental in 100% growth of PLB Division of Arvind Brands.*Brought in 7 to 9 cr business for PLB for consecuve 3 years.*99% product acceptance by end customers.MTVIndependently co-ordinated & executed Photo shoot with MissIndia 2001 & MTV Vjs.

    In ATITA, I was the first employee on board to start working on Retail business development & set up, for the company.*Have been aggressively involved in brain storming sessions to set up business strategy & lay foundaon for Retail business.*Have worked on seng SOP for different department.*Headed a team of Designers and Technical Department. *Responsible for In-house Sampling unit & follow up on merchandising acvies.

    *Currently working on aligning the delayed calender. Have ensured meeng deadlines for AW16 & Ss17 by smooth work flow & process correcon to fast track work.*Implemenng range correcon to increase business for Disney.*Working on Brand building for Amari West : work, casual & party wear for working Women, Alibi : casual & Denim wear for Young Women & Slub : casual & Denim wear for youth. Product, Price, Fit & Size correcon for Kids wear Brands.*Working on In-store VM correcons & SOP implementaon.*Part of Office commiee & Cultural commiee for employee engagement programme.

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