Strategi og Transformasjon - Veien mot nye vekstområder - Impact Week
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Transcript of Strategi og Transformasjon - Veien mot nye vekstområder - Impact Week
IMPACTWEEKWith Engage // Innovate
#Impactweek@engageinnovate
Strategi & transformasjon: Veien mot nye vekstområder
#Impactweek
What is Strategy?
Shifting strategy
"Det spretter alltidtilbake"
Antatt oljepris: $60 - $95
"Innovasjon og transformasjon"
Antatt oljepris: mindre viktig. Nye næringer vokser frem.
"Endring..men de skjer ikke her..."
Antatt oljepris: $40 - $65"Sjokk"
Antatt oljepris: $12 - $40
2015 - 2020
"Det spretter alltidtilbake"
Antatt oljepris: $60 - $95
"Innovasjon og transformasjon"
Antatt oljepris: mindre viktig. Nye næringer vokser frem.
"Endring..men de skjer ikke her..."
Antatt oljepris: $40 - $65"Sjokk"
Antatt oljepris: $12 - $40
2015 - 2020
«Varig strukturell endring av norsk økonomi»
The architecture of strategy& transformation
What…?!?!
.....Cut costs and
defend the corebusiness
Let’s analyzeI want to see the financials
Your typical Board of Directors or Top Managemement teams
Cost-cutting$$$
Transformationalcapacity
Legacy corebusiness
Escape dominant logic1
Design a structure fortransformation
2
3 kinds of innovation Clay Christensen, Harvard
Efficiency-basedinnovations
LEAN, SimplifyCut costs, Downsizing, Frees up, preserves capital
STEP: Statoil Technical Efficiency Program
Performance –improving innovations
Improve what already isProduct upgradesLimited use of capital
Nordan: Smart Doors
Market-creating innovations
Create new business models+Create new customersPut capital to useMost value is created
Shackleton, Zaptec, Lyse Fiber
…most understand …many think about ….few grasp
What leaders do Hermana Ibarra, INSEAD
‘’Doer’’
‘’Mobilizer’’
‘’Strategyzers’’
‘’Architects’’
Making innovation happenRita McGrath, Columbia
”The problem is
NOTnew ideas”
The problem is the system, processes, methods, tools and resource allocation.
…it’s the HOW ofthe organization
Innovation proficiencyIdeas & Discovery
Idea development
Follow exponentialtechnologies
Trend hunting
Basic research
Incubation
Incubation
Testing, Prototyping
Market creation
Strategy & business model experiments
Acceleration
Ramp-up
Scale
Significantinvestments
How can you build an architecture oftransformation?
From a singular logic to a system logic
Ideas & Discovery
Idea development
Follow exponentialtechnologies
Trend hunting
Basic research
Incubation
Incubation
Testing, Prototyping
Market creation
Strategy & business model experiments
Acceleration
Ramp-up
Scale
Significant investments
M + S + M
M + S + MArchitecture
Money + Structure + Mandate
Architecture
Money#1
We have easy access to minor investment funds for new ideas and new ventures
#2 As a company, we are truly great at making explorative investments
Structure#3
We have a unit (person, team, department) responsiblefor entirely new business development
#4 We have a corporate structure for early ventures, strategy experiments,
growth, spin-ins, spin-outs for new businesses
Mandate#5
We have an explicit growth ambition from the Board of Directors and Top Management
#6 We have a license to think big, dream big and take calculated strategic risks
Transformationalcapacity
Legacy corebusiness
Your turn; Designing a transformation
This initiative is a clear demonstration that Europeans are innovative and able to take risks when the stakes are high.
“While futuristic, the project is based on solid grounds, Ie technical prowess that already exists
Strategy & innovation cunsulting company
Contactwww.engage-innovate.com
[email protected]: @engageinnovate
