story + telling

1. Religion 2. Royalty 3. Sex 4. Mystery

Oh my God? - said the queen, - I’m pregnant. I wonder who is the father?

Story is easy to understand, remember and share. It’s contagious.

Why we need Story?

How to create Story?Many tools

How to structure Story? Many diagrams

How to engage with Story? Simple rules

How to deliver Story?

Rock-n-roll

Big Brands’ Stories

Coca-Cola created the colors for Santa

How to create Story?

yes, and / yes, but

1. What’s the story about?

2. What’s it REALLY about?

when you see the world as baby does,

you know how to help them move more easily

Saving Earth from asteroid. Accepting that your daughter is adult person

Saving Earth from Loki TEAMWORK!

Why are you telling this story? What is your belief?

“So What?”

message / moral

No songs

No “I want” moment

No happy village

No love story

No villain

“You don’t want me to sing, do you?”

Pixar’s gut-feeling rules how to make animation movie:

comparison extreme consequence

metaphor exaggeration

what if…

How to stretch Story

comparison

consequence extreme consequence

metaphor

exaggeration

Story is about change

Nothing stays the same

How to structure Story?

Start with an “end”

Components

Character Obstacle Goal/reward

“once upon a time,” “suddenly,”

“luckily” and

“happily ever after.”

Sequence

background challenge solution

and results

Freytag’s Pyramid

How to engage to Story?

Color. Action. Emotion

A gossip is one who talks to you about others; a bore is one who talks to you about himself; and a brilliant

conversationalist is one who talks to you about yourself.

Lisa Kirk, actress

Rules of storytelling

If you can’t explain it simply

you don’t understand it well enough

people accept by emotion and only justify with logic

talk about what audience is interested in, not you

be real, define your own experience in the story

make audience feel, smell, touch, hear and see your story

How to deliver Story?

Mirror Game

Voice. Pose. Love.

breathe lower your voice

stress by intonation don’t hurry

silence is power speak up

High power

Low power

Body changes our mind

Body changes our mind

2 minutes before presentation

don’t let audience

to own you.

own the audience.

Spotlight game

eye-contact - tool of power

interaction - engagement

rehearsal - freedom for improvisation

don’t read/memorize - fear of losing control but

memorize beginning and the end

Recommendations

For sale: baby shoes, never worn. Ernest Hemingway

Links

https://www.ted.com/playlists/226/before_public_speaking

http://www.sparkol.com/blog/8-classic-storytelling-techniques-for-engaging-presentations/

http://makeapowerfulpoint.com/2013/11/13/learning-from-pixars-22-rules-of-storytelling/22 Pixar rules

TED storytellershttps://www.ted.com/playlists/62/how_to_tell_a_story

TED before public speaking

8 storytelling techniques