1. Religion 2. Royalty 3. Sex 4. Mystery
Oh my God? - said the queen, - I’m pregnant. I wonder who is the father?
Story is easy to understand, remember and share. It’s contagious.
Why we need Story?
How to create Story?Many tools
How to structure Story? Many diagrams
How to engage with Story? Simple rules
How to deliver Story?
Rock-n-roll
Big Brands’ Stories
Coca-Cola created the colors for Santa
How to create Story?
yes, and / yes, but
1. What’s the story about?
2. What’s it REALLY about?
when you see the world as baby does,
you know how to help them move more easily
Saving Earth from asteroid. Accepting that your daughter is adult person
Saving Earth from Loki TEAMWORK!
Why are you telling this story? What is your belief?
“So What?”
message / moral
No songs
No “I want” moment
No happy village
No love story
No villain
“You don’t want me to sing, do you?”
Pixar’s gut-feeling rules how to make animation movie:
comparison extreme consequence
metaphor exaggeration
what if…
How to stretch Story
consequence extreme consequence
Story is about change
Nothing stays the same
How to structure Story?
Start with an “end”
Components
Character Obstacle Goal/reward
“once upon a time,” “suddenly,”
“luckily” and
“happily ever after.”
Sequence
background challenge solution
and results
Freytag’s Pyramid
How to engage to Story?
Color. Action. Emotion
A gossip is one who talks to you about others; a bore is one who talks to you about himself; and a brilliant
conversationalist is one who talks to you about yourself.
Lisa Kirk, actress
Rules of storytelling
If you can’t explain it simply
you don’t understand it well enough
people accept by emotion and only justify with logic
talk about what audience is interested in, not you
be real, define your own experience in the story
make audience feel, smell, touch, hear and see your story
How to deliver Story?
Mirror Game
Voice. Pose. Love.
breathe lower your voice
stress by intonation don’t hurry
silence is power speak up
High power
Low power
Body changes our mind
Body changes our mind
2 minutes before presentation
don’t let audience
to own you.
own the audience.
Spotlight game
eye-contact - tool of power
interaction - engagement
rehearsal - freedom for improvisation
don’t read/memorize - fear of losing control but
memorize beginning and the end
Recommendations
For sale: baby shoes, never worn. Ernest Hemingway
Links
https://www.ted.com/playlists/226/before_public_speaking
http://www.sparkol.com/blog/8-classic-storytelling-techniques-for-engaging-presentations/
http://makeapowerfulpoint.com/2013/11/13/learning-from-pixars-22-rules-of-storytelling/22 Pixar rules
TED storytellershttps://www.ted.com/playlists/62/how_to_tell_a_story
TED before public speaking
8 storytelling techniques