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    A BUSINESS PLAN ON

    STEVIA

    .A sugar alternativeA Natural

    sweetener

    Co!an" nae# $a%iosi&e sugar In&ia !vt.Lt&.

    P$EPA$E' B(#

    AWANTIKA

    HITESH

    RUMKI

    GOPAL

    KRANTI

    AFTAB

    RIZWAN

    SAIKAT

    VIVEK PIYUSH

    SAVITA

    1

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    Out line of buine !l"n:-

    Sr. No. Particulars Page No.

    1 Introductory page 3

    2 Executive summary 4

    3 Industry analysis 6

    4 Production plan 12

    5 Operational plan 19

    6 Mareting plan 21! Organi"ational plan 23

    # $inancial plan 25

    9 $easi%ility study 31

    1& 'ppendix 33

    Int#o$u%to#& !"'e(

    2

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    Name of the company:Rabioside sugar India pvt. Ltd.

    Address of company:

    Rabioside sugar India pvt. Ltd.

    )*arat*inagar+ist( Mandya,arnataa -5!1 422Ph.: - 35546Fax: - 354##Email: ra%ioside.sugars/com

    Product: 0tavioside a%ioside

    Total production:12&&&& ,gs

    *is proect report is made to capture a start up maret o 1/44 o natural sugarmaret/

    Total capital investment:s/ 3&&&&&&&7-

    Tot"l ("#e %"!it"l) 10000000/-

    Lo"n)20000000/-

    *ebt+ e,uit& R"tio=2:1 (idle)

    P#o-ote#. %ont#ibution i 6000000/-

    P#o-ote#. t"te in t(e %o-!"n& i 60%

    E/e%uti0e Su--"#&:

    3

    mailto:rabioside@mailto:rabioside@
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    5

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    In$ut#& "n"l&i+

    *e sugar industry is t*e second largest agro-%ased industry next to textiles in India/In India sugarcane is t*e ey ra8 material or t*e production o sugar/ *e sugar is

    extracted rom t8o dierent ra8 materials sugarcane and %eet? %ot* produceidentical reined sugar/ 0ugarcane is gro8n in semi-tropical region and accounts oraround t8o-t*ird o 8orld sugar production/ )eet is gro8n in temperate climate andaccounts or t*e %alance one t*ird o 8orld production/

    In India sugar is an essential item o mass consumption and t*e c*eapest source oenergy supplying around 1& o t*e daily calorie intae/ @it* rising incomeIndia

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    0ugarcane and sugar production in India typically ollo8s a 6 to # year cycle8*erein 3 to 4 years o *ig*er production are ollo8ed %y 2 to 3 years o lo8er

    production/

    *e production cycle is set to resurge ater t*e t8o consecutive years o decliningsugar production/ Co8er production coupled 8it* liAuidation o a *ig* sugar stocscarryover rom previous years resulted in an increase in sugar prices 8*ic* in turn*as *elped t*e Indian sugar industry ameliorate t*e inancial crisis/ Industry sourcesreport t*at *ig* sugar prices coupled 8it* t*e tig*t cane supply orced mills to pay*ig*er cane prices and issue timely payment to armers/ 0trong gur pricesencouragedgur manuacturers to pay *ig*er cane price =s/ 12&&-1#&& per ton vs/s/ 6&& to 12&& per ton last year>/ DonseAuently cane price reali"ation and netreturns to sugarcane armers *as %een considera%ly *ig*er during t*e M 2&&971&

    compared to t*e previous years/ @it* t*e prices o ood grains =8*eat rice mai"epulses> %eing relatively sta%le conditions are avora%le or sugarcane planting vis-F-vis alterative crop rotations o ood grains/

    onsumption:

    7

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    *e recent slo8do8n economy gro8t* and expected strong sugar prices due toorecast tig*t supplies s*ould contain any gro8t* in consumption in M 2&1&711 to23/& million tons unc*anged rom last year/ )ul consumers suc* as %aeriesmaers o candy and local s8eets and sot-drin manuacturers account or a%out6& percent o mill sugar demand/ Most o t*e sugar is consumed %y local s8eetsmanuacturers/ ur is mostly consumed in rural areas or *ouse*old consumption/

    Prices and stoc)s:

    @it* relatively tig*t domestic supplies sugar prices *ave %een on t*e rise since Guly2&/ Prices *ave lared up signiicantly since +ecem%er 2& ater t*e s*ortage osugarcane and sugar %ecame more evident/ urprices *ave ept pace 8it* sugar

    prices and *ave no8 reac*ed record levels/

    Durrent sugar prices in maor domestic 8*olesale marets range rom H41& to H45&per ton nearly 45 percent *ig*er t*an last year

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    traditional industry lie ;ur and *andsari manuacturers ragmentation lesser caneavaila%ility and competition or cane *as resulted in lo8er plant si"es/ 0ugar millsin India *ave capacities ranging rom %elo8 125& tonnes crus*ed per day =tcd> osugarcane to 1&&&& tcd/ *e ;overnment *as no8 esta%lis*ed minimum capacitycriteria or ne8 sugar mills standing at 25&& tcd/ Dapacity limits *ave increasedconsidera%ly over t*e duration o t*e industry %et8een !5& tcd in t*e oldestactories to 1&&&& tcd in t*e most recent actories/ *e report o t*e tas orce onsugar industry or 1&t* ive-year plan *ad noted t*at nearly #4 o sugar mills *ada capacity o %elo8 25&& tcd %ut at present only around 22 o t*e sugar mills*ave an installed capacity o 25&& tcd/

    State-*ise +istri,ution of o-operative and other sugar mills:

    Dooperatives Ot*ers otal0tate o/ o

    actories

    Installed

    capacity

    o/ o

    actories

    Installed

    capacity

    o/ o

    actories

    Installed

    capacity

    '/P/ # 192 26 !16 34 9

    ;uarat 1! 1&!1 & & 1! 1&!1

    Baryana 1& 353 3 19# 13 551

    ,arnataa 16 551 21 9 3! 1459

    Ma*aras*tra #2 546# 2& 511 1&2 59!#

    // 14 546 2& 9!9 34 1524

    :/P/ 2# !#4 !# 3!53 1&6 453!

    :ttaranc*al 4 133 6 2!9 1& 412

    Puna% 12 4&5 # 2!9 2& 6#4

    ot*ers 12 1#2 15 6!# 2! #61

    otal 2&3 1&6#4 19! #3&2 4&& 1#9#5

    SWOT An"l&i of t(e Su'"# In$ut#&

    9

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    Strengths ea)nesses

    J Indian sugar industry is t*e second

    largest producer o sugar in t*e 8orld

    ater )ra"il/ *e sector *as a potential to

    mae t*e country to %e sel reliant int*is *ig*ly sensitive essential

    commodity o mass consumption/

    J 'nnual tax contri%ution to exc*eAuer

    s/ 1! %illion annually/

    J Provides direct employment including

    ancillary activities to near a%out &/5

    million 8orers

    J It also supports t*e do8n streamindustries %y providing t*e ra8 material/

    J 0ugarcane arming is more proita%le

    t*en any ot*er cas* crop in India/

    J *is sector *ave %een t*e ocal point

    o socioeconomic development o t*e

    rural India

    J 0trong government policies as it

    comes under essential commodity omass consumption

    J Most o t*e Do-operative sugar

    industries in India e/ g/ in Ma*aras*tra

    ind diicult to pay or t*e sugar cane

    supplied %y t*e armers/J Most o t*e sugar actories are more

    t*en 3& years old and still using t*e old

    tec*nology lo8 installed production

    capacity leads to t*e decrease in

    production and losses/

    J Cac o proessionalism

    pportunities Threats

    J Big* value o %y-products or do8n

    stream industries/

    J Buge potential to increase t*e

    productivity o cane and sugar recovery

    rate/

    Jec*nology up gradation ne8

    advanced tec*nology availa%le or t*e

    %y product utili"ation/

    J0ugar sector is vulnera%le to political

    interest/

    J ;round 8ater availa%ility or

    irrigation/

    J Kuality o soil deteriorates due to

    overuse o ertili"er and pesticides to

    increase sugarcane yield/

    J:n*ealt*y competition %et8een

    mem%ers o t*e society/

    10

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    STATE/SE S01A! P!+0T/N /N /N+/A 2%%% tonnes3

    0tates19##

    19#9

    19#9

    199&

    199&

    1991

    1991

    1992

    1992

    1993

    1993

    1994

    1994

    1995

    1995

    1996

    1996

    199!

    199!

    199#

    'nd*ra Prades* 5&! 566 !&1 #43 54& 64! #!4 #59 !!2 !#2

    )i*ar 31! 333 413 46& 325 23& 39 3#2 362 299

    ;uarat 5!# 66! #31 !53 !51 #26 !59 113& 96! #9&

    Baryana 2#& 336 3!5 4#9 345 3 343 453 49& 3#2

    4arnata)a 5%$ 5&6 &7$ (%8$ 975 98( ($$ ($68 95( &&

    ,erala ;oa 22 23 1# 26 19 1& 2# 32 2& 16

    Mad*ya Prades*63 !2 1&3 12# 6& 3! !& 125 #6 6#

    Ma*aras*tra 2629 3923 4119 4213 336& 2!46 5&25 5394 3345 3#4!

    Puna% 245 295 2!5 3#4 4&9 311 319 633 613 331

    aast*an 14 12 23 3! 24 16 1# 31 24 29

    // Pondy/ 1&5# 925 1231 132! 1&21 1122 1921 16!1 1 1266

    :/P/ Dentral 9!2 1264 11!6 149! 1192 1&55 1455 1!!! 1632 16&&

    :/P/ East 62& !&3 !69 953 !#! 6!! 1&12 1&43 1&5# ##1

    :/P/ @est !1& 1&42 1&3& 12&4 #!# 9#3 1142 1559 1393 1441

    Ot*ers- 'ssam

    Orissa

    agaland

    @est )engal

    33 3& 39 56 4# 34 5# 99 #9 64

    'll India #!52 1&9## 12&4! 134&4 1&6&9 9#33 14643 16451 129&5 12#55

    P#o$u%tion !l"n+

    11

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    Ste0i"+

    0tevia is a genuso a%out 24& specieso *er%sand s*ru%sin t*e sunlo8er amily='steraceae> native to su%tropicaland tropicalregions rom 8esternort*

    'mericato 0out* 'merica/ *e species !tevia rebaudiana commonly no8nas s8eet lea s8eet lea sugar lea