September, 2014

Private & Confidential

Summary: Mobile Workforce On-Demand!

SquadRun is a mobile marketplace that enables businesses to tap into a smartphone enabled, intelligent workforce ('players') for executing small tasks ('missions'). From the player side, it is a real life game where they get paid to complete quick fun missions using their smartphone.

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Some applications that SquadRun is being used for

On-ground Data Capture & Verification  

In-store Customer Feedback  

Content Moderation   Outreach & Distribution

Focus Groups & Concept Testing  

Categorization & Tagging

Surveys & Interviews  

Customer Reviews  In-store Audits & Mystery Shopping

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Screen  Shot  2014-­‐08-­‐27  at  1.02.41  PM  

(India)  

(India)  

Market Landscape

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Micro- tasking

Opinions & Insights

OFFLINE ANYWHERE

Retail Execution

The Market

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The Market Opportunity 1.  Operating in a relatively new market in India 2.  Difficult to estimate exact market figures 3.  Estimated figures of different use cases based on relevant industries and similar player globally

$800m Market Research

Industry India

$150m Mystery shopping

Industry India 67m

Smartphone users India

$150m (annual transactions)

Amazon Mechanical Turk

Problem

Unreliable ground force who constantly try to beat the system and is difficult to manage.

Expensive due to capital investment, management overhead and inefficiencies. Long turnaround times.

Lack of technology - Paper based and highly manual

Lack of customer connect. Small sample sizes

Business  Side:  Labor  intensive  model  is  painful  

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Player  Side:  No  pla9orm  for  people  to  mone:ze  their  free  :me  People don’t have a fruitful way to spend free time and make some extra cash without actually doing ‘work’ NOTE - In 2010, 34% of Amazon Mechanical Turk workers were from India (Link). In 2012-2013, it stopped accepting non-US resident workers.

Supply - Player acquisition

•  The key to cracking players (supply side) is actually stable demand. If we can provide missions that players like to do then getting more of them doesn’t seem to be an issue.

•  We want to be able to control the supply side. We’re basically experimenting, learning and building channels to acquire players, some of them are. –  SquadRun active influencers (50) that act as our marketing/outreach

associates –  On-ground/guerrilla campaigns - from ‘free banta for download’

campaigns (that got covered in HT City) to #GetPaidToPoop. Small ripples across the country. Very high quality channel!

–  E-mail marketing - we have acquired database of 10 lac students across India from proprietary sources. Cracked 35%+ open rate and around 10% click rate.

–  Facebook marketing - we’re seeing downloads at Rs 2! –  More social media campaigns for engagement (#SquadVachan, etc) –  After 1500-2000 active players, virality will take over! Referrals/invite

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Solution: Crowdsourced Mobile Workforce

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PLAYERS: Everyday people - college students, housewives etc.

Possess invaluable local access and IQ. Equipped with smart phones and internet

Players get paid to perform missions

SquadRun provides a gamified platform for people to monetize their free time by connecting them to businesses who leverage this workforce for executing small tasks.

Quality Assurance

Strong Reputation and Authentication checks

+ Algorithms (capability and intent)

and Workflows (confidence on judgments)

Business Model

•  We charge 20% commission on each transaction. •  Average value per remote mission is USD 0.50 and for on-site

mission is USD 3. •  In future, we also plan to charge a platform usage fee similar

to SaaS platform for using our DIY system and analytics features.

•  We will also charge an affiliate commission on the reward side from partners like payTM, jabong, amazon, flipkart, uber, etc.

•  Several alternate revenue streams possible in the future with a larger player base.

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Team

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Kanika Jain Operations & Marketing

Apurv Agrawal Vikas Gulati

VIT 2012 batch; founding member VP @91springboard; founder @ngoFuel (crowdsourcing tech for non-profits); president @KairosSociety India

VIT 2012 batch; sr. software engineer @josh tech group; 2.5 yrs product mgmt, django (python) & android

Business Development Engineering BA LLB, Faculty of Law; operations @91springboard; internships @BCG, @Amarchand, @AZB, etc.

Past Investors and Advisors •  Founders of SnapDeal, Zomato, SlideShare, AbsolutData, Scientific Animations,

etc + MD of Times •  Incubated at 91springboard •  Incorporated as Delaware C-corp

Current Stats

•  Mobile App Download Link - https://play.google.com/store/apps/details?id=com.squad.run (released on 1st July 2014)

•  Number of logins – 2545

•  Players with at least 1 mission –

2040

•  Missions Submitted – 6011

•  Missions completed per day - 65 (approx)

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Get in touch!

Apurv Agrawal +91 88006 04703 info@squadrun.in

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Solution: SquadRun advantages

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Player intelligence and access Our mobile workforce comprises of educated, tech savvy players with local knowledge and access who are also your ultimate consumers.

Cost-effective flexible workforce Gain access to a scalable on-demand workforce on a pay-as-you-go basis with no capital investment.

Great speed and delivery 24/7 access to thousands of qualified workers reporting on-ground data which can be seen as soon as it is captured on your dashboard.

How can businesses trust the work-

Product: How it works

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1   4  3  2  Business creates a mission  

Players ready to start immediately

Players complete mission & get paid after verification

Business view and track mission on Dashboard  

Task  ‘gamified’    for  players  

Monitor  task    progress  

  Task    verified  

Sample Business Dashboard

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