august 2014

we make carssmart and connected

project presentationmobiliuz

hardware

cloud platform

remotediagnostic

web services &mobile apps

we install hardware in the cars to connect them to the internet

we analyse data in a cloud to make various apps and services

what we do

we analyse car related data

basic data on technical condition of a car

geolocation, data from connected devices, weather

driving style and mastering level (acceleration / breaking, etc.)

virtual assistant geolocation

internetradio

onboard WiFi

geofence

anti-theft

Find My Car

CRM for service stations

Smart Insurance

corporate fleetmanagement

parkingpayments

pay-as-you-drive

remotediagnostic

public transportmanagement

online taxi

crowdsourcedcouriers

social network for your car

SOS

run-inmonitoring

Advertising

an iTunes for the cars web & mobile apps / services

consumer, business, government

data becomes available to the third party developers

our own services focused on car dealers, logistics, car owners, insurance companies

focus on B2B

corporate fleet ownersmonitoring if corporate cars are used according to internal rules

for car dealersmonitoring if the cars are used in line with guarantee contract

for insurance companiesrisk scoring model, based on a car, location and a driver

for logistics companiesvirtual tachograph, monitoring fuel level, routes, etc.

works with most of the cars

we use OBD II standard, which became global since 2008most of heavy duty trucks adopted FMS / SAE J1939 standard since about 2003

works with agro & construction machines

depending on the type of engine and type of machine, the CANbus based FMS / SAE J1939 standard can be used for some of agro and construction machines

agnostic platform

platform is build to be compatible with wide range of third party devices

Mobiliuz Tube

Mobiliuz platform

GPRS 3G 3G / LTE

bluetooth WiFi / bluetooth

GPS trackers

OBD II dongles OBD II dongles any WiFi / bluetooth equipment

works with own hardware - Mobiliuz Tube

different devicesfor different cars

Mobiliuz platform

FMS interfacesfor trucks and special machines

OBD II trackers for passenger cars and some trucks

Mobiliuz uses proven global standards for specific types of cars

couldn’t wish for more

it depends on the device, connected to our platform, but in any case, amount of available data is mind-blowing

FMS / SAE J1939 OBD IIfor trucks for passenger cars

vehicle speed ● ●car diagnostic codes ● ●throttle position ● ●brakes (on / off) ●clutch (on / off) ●cruise control (on / off) ●power take-over (status / mode) ●engine speed (rounds per minute) ● ●coolant temperature ● ●fuel level ●fuel consumption ●other data ● ●

Also:

geolocation weather road conditions

driving style acceleration / deceleration in 3D !car accident suspects !!fuel level sensors RFID tag readers video cameras microphones and speakers

this is yourworkspace

it lets you seeyour car data online

so you can manage all your cars like never before

10, or 10 000 cars with no difference

tested in five countries

we tested prototype in several countries and started pilot tests with first potential clients

Kazakshtan

Finland Georgia

SingaporeUkraine

First pilot clients:

long haul logistics company heavy duty truck dealer and service construction company insurance companypassenger car dealer

Mobiliuz Tube

car and smart devices talk to each other and to the cloud

the Mobiliuz Tube

Mobiliuz platform

our own hardware

hundreds of uses for Mobiliuz Tube

traffic lights & road signsenabled with iBeacon, able to talk to a car

fitness trackerssome trackers can be used to monitor stress level and sleeping status of a driver

smart glassesgood to transmit context based information to a driver

barcode scannersto be used in logistics and commercial transport

gesture controlcontrolling some of the functions (playlist, internet radio) with gestures

connecting hardware to a car is easy now

30 / 70 profit sharingfocus on B2B ARPU: 5 - 40 $ / mo

business model

Mobiliuz

third party developers

70%revenuesservices

distribution: local dealers

car dealers insurance companies GPS tracking companies

strong combination of expertise

good balance in technical (HW & SW) expertise with strong hands on-business development experience

core team

Alexander Sokolovdata exchange protocols 10 years in HW & SW

Rustem Kamunbackend / frontend 5 years in SW

Andrey VoloshinCTO & hardware6 years in SW & HW

Vadim KotovUI / UX5 years in SW & UI

Yana Chshyogolevamarketing 5 years in marketing

Ruslan YegembayevCEO 13 yrs in investmentand biz development

to be announcedtechnical service10 yrs in GPS business, system administration

to be announcedsales and biz development 7 yrs in B2B sales and financial management

mobiliuz.com

Ruslan Yegembayev !+7 701 789 19 30

ruslan@mobiliuz.com

facebook.com/ruslanyegembayev

kz.linkedin.com/in/ruslanyegembayev ruslanvcm (skype)

annexes

service for car dealersmonitors if cars are used in line with guarantee contract

use case 1

cold start exceeding speed & rpm limit missing scheduled services car accidentsimproper use notification center monitoring thousands of cars

STATUS: in progress LAUNCH: July 2014

smart insurance

risk scoring model, based on a car use

use case 2

defines probability of an accident of a particular driver in a particular car at a particular place

STATUS: algorithm developed LAUNCH: fall 2014

dynamicprobability

scoring model

logistics businessset of applications to manage fleet of cars

use case 3

fuel controlroute management use monitor

STATUS: pilots LAUNCH: July 2014

corporate fleet management

monitoring if cars used according to the corporate rules

use case 4

car use schedule (hours, days)geofence

STATUS: pilots. LAUNCH: July 2014

accident alarm

detection of an accident and automatic notification on predefined numbers

use case 5

detection of car accident automatic notification

STATUS: idea LAUNCH: August 2014

ideal advertisingthe advertising users will really want to see

use case 6

promotion based on VIN code, car condition, car use ideal targeting: car model, time, location, event !loyalty programmes, based on driving behaviour

STATUS: idea LAUNCH: fall 2014

front videocamera

production

prototypeSTATUS: prototyping

can legally be used in number of countries - not fixed on the windshield

car accident registration

hidden photo of a driver (in a car theft suspect) getting the information and voice-command

use case 7

smart watchuse the most popular smart watchwith a car

use case 8

check-in the carnavigatorspeed limit exceed alarm insufficient fuel level alarmdoor unlock start / stop engine car alarm

Pebble

transmits messages from Mobiliuz Tube has accelerometer (to use with specific cases)

STATUS: prototyping prototype ready

identification based on heartbeat

use case 9

check-in the car door unlock garage door unlock start / stop engine car alarm

Nymi

STATUS: waiting for hardware to sell

using heartbeat as a driver identification

Myo

manage carwith your gesture

use case 10

internet radio / music channels sound volumedoor unlock start / stop engine

reads electrical activity of arm muscles - figures out gestures to control bluetooth devices

STATUS: waiting for hardware to sell

2012, USD trln

USAChinaJapan

GermanyFrance

Car LandUK

BrazilRussia

ItalyIndia

0 4 8 12 16

# 6

source: Wards Auto, UN statistics, Eurostat

economy size

ChinaIndia

Car LandUSA

IndonesiaBrazil

RussiaJapan

Mexico0 280 560 840 1120 1400

2013, mln

population

# 3

US & Canada

Japan

Car Land

All Europe

India & China

Rest of World

0 50 100 150 200 250source: Booz & co

R&D spends

# 3

2011, USD bln

source: Wards Auto, UN statistics, Eurostat

one of the biggest verticals, in the worldcomparable with GDP of the largest countries

1.2 bln cars running on a planet1 bln mark passed in Aug 2010, having 20% growth for 3 years

R&D spends, bigge than any EU countryToyota is No 1 in R&D spends, ahead of aerospace (military) and biotech corps

we look at the car sector as if it is separate country - the Carland

carland is huge country

internet penetration

number of connected cars is surprisingly lowpenetration is comparable with internet penetration of the least developed countries in the world

Mali Papua New Guinea

Ivory Coast Guinea-Bissau

Car Land Central African Rep

Burkina Faso Benin

Liberia Togo

0 1 2 3 4 5

2013, percents

# 195

source: Wards Auto, AMCS, wikipedia

30

8000

16000

24000

32000

40000

2009 2011 2013 2015F 2017F

ServicesTSPTelecommunicationsDevices

source: gsma.com

market structure

EUR bln

0

100

200

300

400

500

2012 2022

422

22

the low base ensures rocketing market growthin 2022 there will be 700 mln connected cars and 1.2 bln connected devices

20х

market growth

USD bln

source: Telefonica Connected Car Industry Report 2013

the services will make more than half of the market

carland is huge country

the smallest internet penetration with huge potential to grow

everybody want to get a piecewanna have one?

growing competition

vis-a-viscomparison

Chleon Dash Automatic ezWay Moj.io Mobiliuz

URLlinkedin.com/

company/chleon-

automotive-ltd.

dash.by automatic.com ezway.pro www.moj.io mobiliuz.com

Country of origin India USA USA Russia Canada Kazakhstan

Business model

application platform

Mobile services

Mobile services

mobile servicesweb platform

application platform

application platform

Markets B2C B2C B2C B2C B2C B2B / B2C

Target regions

India, US, Europe US US Russia and other

countries US and Canada US, Europe,FSU

Used device OBD / bluetooth OBD / bluetooth OBD / WiFi OBD / bluetooth 4G / LTE any