[Startup Nations Summit 2014] Competition - Spain

Confidential / © 2013 Infantium S.L.

Introduction

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What we do

Infantium’s is building the world’s smartest tutor for children. We deliver a cognitive platform that personalizes learning for young children from the earliest stage adapting as the child progresses. !Infantium uses Brain Science, cognitive technology and Big Data to turn education into a personalized experience, helping parents and teachers worldwide to empower children !We are changing education from its very roots using cutting-edge data analysis and big-data computing.


The ProblemEducation is one of the few sectors that hasn’t changed over the last 300 years. Children develop at different speeds and via different pathways, so today’s concept of education doesn’t make sense and need to change. But most educational systems in the world still use the model of the textbook that tell us what, when and how to learn. Also, Digital content offers the same information in the same way ignoring the individuality of each child. !The result: frustration, 31 million of students leaving school every year.

And because traditional education is not working, online education is raising, and specially more and more children use digital content as their tutors. The big challenge for parents and teachers in today’s context of so much information and so much data, is how to select the finding the best content from across the spectrum and customize it to the needs of each individual child.

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SolutionInfantium thinks that education must be the most personalized experience there is. So that’s why we are mapping the children’s brain to personalize learning thanks to the university autonomy of Barcelona, and University of London: the google maps of infant’s brain !Infantium Is a cognitive platform that creates a tailored syllabus for every child according to performance, learning style, speed and level. We power third-party content, and from every interaction of kid with every game, or every piece of media, or every ebook, we pull data to know if a kid has a problem, how he learns better,, or talents, and teachers and parents can get reports to give a personalized instruction !!


Our Solution: Adaptive Cognitive Learning Platform

Developers

Publishers

Media

Parents

Teachers

We analyze and evaluate content.

We provide personalized and

individual experiences to

children that are tailor-made for each

child according to its development.

We recommend content that is appropriate and pedagogically valuable.

FONTS

MobileSmart TVKinect…

RESEARCH

IMPROVED LEARNING

Technology

BEHAVIORAL DATA

NEUROSCIENCE

BIG DATA

our research is based on dissecting the mechanism of the brain during learning numeracy, or literacy, or motor skills. For instance, we know which is the brain architecture for reading. Visual system, letter recognition, semantic knowledge… we know where’s the problem, or where’s the strenght, so we can o work specifically on it

so we can measure the motivation of the kid. Does he learns better with audiovisual materials? Ebooks? Interactive games? We know it and we can refine and refine recommendations with content having the highest impact on every learner

To map performance of each individual kid


The Market

$7 trillion

$32 billion

75%

150%

Estimated size of the global education market.

Estimated size of the current market of child-centric digital content.

Share of children’s “top paid” apps that target toddlers.

35%

Annual growth in emerging markets.

Annual growth in the US and EU.

Forrester

Ambient Insights

iLearn II Study

iLearn II Study

iLearn II Study


Business ModelIn-app purchase (50% revenue share). !

Subscription ($9.99/month or $99/year).

Parents

Institutions License model. $7,000 !

Tailored from single seats from 25/per student per year) (for e.g. SEN students to whole countries (implementation to education system)

Pre-loaded OEM

!

Fee per unit


Facts more than 20 big companies integrating with our cognitive API: app developers, media companies and publishers

leading content partners

Pre-loading agreements

More than 50,000 tablets with our solution pre-loaded !

Telefonica, Ameurop (distributor of mattel and disney branded tablets), on talks with Intel, Dell, Microsoft

Global pilots!

Uruguay, Spain, Chile, China


Our Partners: distribution and content

* *

* under negotiation

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The Competition

Strength vs. InfantiumWeakness vs. Infantium

Focussed on US K12 system (mainly high school & college) is difficult to scale abroad. !No pedagogical and cognitive knowledge know-how and model for early learners.

Cannot easily adapt to non-curricular models, which limits scalability. !Platform not able to adapt to cognitive learning models.

Good footprint in US schools. !Strengths in rapid expansion of their personalized maths modules.

Automated processes to analyze content as well as concept proficiency data for each student.

Confidential / © 2013 Infantium S.L.Confidential / © 2013 Infantium S.L.

Our Trophy Shelf

2012 20132011 2013

March: Wayra Global Call Winners

June: EU Commission Top 12 best start-ups

May: National Entrepreneurs Contest. Barcelona campus Winners

June: Highest Growth Potential


Our Trophy Shelf

2013

November: MIT Technology Review, Young Innovators Under 35, Spain Special Mention Innovators of the Year


Our Trophy Shelf

2014

february, 2nd most innovative Mobile Startup, 2014. Four Years from Now

Global impact competition, 3 months at NASA AMES PARK RESEARCH, exponential technologies with impact to transform the life of 1billion people

10 finalists, Tel-Aviv, final to be celebrated september

[Startup Nations Summit 2014] Competition - Spain

Software

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