GUIDE TO ICELAND Welcome

Invitation from CEO

This is who we are Mission statement

Meet our friendly bloggers

First year recognitions

Local partners

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WELCOME TO GUIDE TO ICELAND

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www.guidetoiceland.is

CONTACT A LOCAL

Get in touch with local people,

read blogs & receive travel tips

SEARCH TOURS

Find things to dowith the largest

travel search enginein Iceland

ABOUT ICELAND

Read fun &informative articles

about Iceland & its people

TRAVEL ICELAND

Browse the largest source of attractions

in Iceland & plan your trip

INVITATION FROM CEO

With this presentation we give you the opportunity to invest in the fastest growing travel company in Iceland.

Guide to Iceland is a user-generated platform that has achieved enormous success during first year of startup.

We have created a popular and profitable travel social network, with promising implications for global expansion.

The concept is already a collaboration between some of the biggest travel companies in Iceland.

And we have solved a complex problem where we can now communicate with all other existing booking systems.

Our online presence is already stronger than most other Icelandic travel companies on all major search engines.

We are also the biggest Icelandic brand on social media sites Facebook, Google+, Douban and Weibo.

Numerous other features, such as popular marketing material, provide us with a competitive advantage.

We will use them to build the strongest travel company in Iceland and create a global travel community.

If you want to join us on this exciting journey we would be honoured to have you with us.

Please read our presentation, we think you might like it.

ELMAR JOHNSON

Tryggvi Þór HilmarssonGraphic designer

Iurie BelugurschiPhotographerHospitality management

Sigmundur HermannssonCustomer serviceGeologist & tour guide

Simon SteelHead of DigitalMultimedia BSc

Ingólfur ShahinTravel writer Journalist

Skarphéðinn SteinþórssonLead programmerEngineer

Xiaochen TianChinese affairsMaster of Public Relations

Heba ShahinCustomer serviceTeacher

Einar JohnsonProgrammerSoftware engineer

Helena GuðlaugsdóttirCustomer service Pilot

Anna María ÆvarsdóttirMarketing Psychology student

Einar Steinn ValgarðssonEditor-in-chief English translator

Nanna GunnarsdóttirTravel writerActor

Bala KamallakharanHead advisorMaster of Economics

THIS IS WHO WE ARE A GLOBALIZED TEAM

Elmar JohnsonCEO/COO Medical doctor

Guðríður IngólfsdóttirCFO Business administrator

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LOCAL PARTNERSWith more than 2000 tours on

offer Guide to Iceland is now

already the largest platform

for travelers to find, compare

and book holidays in Iceland

We have partnered with most of

the largest travel companies in

Iceland. They pay us commission

and give us free tours that help

build our travel social network

The next step is to give more

travel companies in Iceland

access to our platform.

We aim at partnering with all

travel companies in Iceland

A NATION WIDE COLLABORATION

NannaSimmi Anna Elmar Eyjól fur Regína Konstantín

Dóra Ól i Einar B Aldís Stefán Óli P Olga

Andrean Steinarr Siggi E Haukur Hera Anna Kol l i

Vopni Helena El ína Heiðdís Lyonel

CONTACT A LOCAL MEET OUR FRIENDLY BLOGGERS

Einar S 7

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FIRST YEAR RECOGNITIONS

MISSION STATEMENT

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KEY FEATURES Travel search engine

Booking systems

Unique travel content

Popularity & traffic

Social media

Strong brand

User generated content

The friendliest country in the world

Contact a local | Introduction

Contact a local | Affiliate marketing

Contact a local | Solves problems

Next steps | Contactalocal.com

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COMMUNICATION & SELECTION TRAVEL SEARCH ENGINE

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Customized software provides us with an

updated status of the availability, prices,

logistics and extras of all our partners

Software therefore also provides our

customers with a best price guarantee

Software can easily create a worldwide

database of travel products in an extremely

short time

The travel search engine can then be widely

distributed and integrated onto other websites

BeachesAny type Bird sights Canyons Caves

Volcanoes

Geysers

Towns & villages

FjordsCultural attractions Geothermal areas Glacier lagoons

Highland routes Hot springs Islands Lakes Mountains

Northern lights Rivers

Forests

Rock formations Valleys

Continental drift

Lava fields

There is no central reservation system for tours in Iceland.

Our travel search engine is the only booking system that has real-time data

of the availability of all major tour operators.

Tour operators who feature their products on our website do not constantly

have to update the status of their inventory on our platform.

That happens automatically.

TRAVEL SEARCH ENGINE SOLVES PROBLEMS

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BOOKING SYSTEMS MAXIMIZE SALES

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Increases conversions with an advanced

shopping cart

Increases sales with an inclusive affiliate program

Automatically sends confirmation vouchers

to customers

Automatically sends booking notifications to service providers

Booking system accepts all major

credit cards

OUTSTANDING MARKETING MATERIALUNIQUE TRAVEL CONTENT

Within 1 year we have acquired more travel

content about Iceland than any other website on

the internet

More than 670 tours, 70 reviews, 300 descriptions of

natural attractions, 440 travel articles and 1800 user

comments

We also possess more than 600 hugely popular

images and videos of Iceland

Our marketing material has attracted global attention

and has been highlighted by major media outlets

such as SKY News, The Guardian, Seven Network,

StumbleUpon, Buzzfeed and more

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8.000

Already the most popular travel

website about Iceland in English

Strong in SEO and high rankings in most

Iceland related search queries on Google

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POPULARITY & TRAFFIC TREMENDOUS GROWTH

103.000

Monthly users on www.guidetoiceland.is, 2013 - 2014

BIGGEST ICELANDICBRAND ON GOOGLE+

A COMPETINGBRAND ON TWITTER

BIGGEST ICELANDICBRAND ON DOUBAN

BIGGEST ICELANDICBRAND ON WEIBO

BIGGEST ICELANDICBRAND ON FACEBOOK

BIGGEST ICELANDICBRAND ON GOOGLE+

SOCIAL MEDIA OVER 250.000 SOCIAL CONNECTIONS

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STRONG BRAND A POPULAR PARTNERCombined features make us the most attractive travel company in Iceland to partner with. The Guide to Iceland brand is not confined to excursions, but can offer all travel related services in Iceland

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A WAY TO GROWUSER GENERATED CONTENT

All companies in Iceland are welcome to

feature their products on Guide to Iceland

Everyone can blog and provide travel

information by using the platform of

Contact a local

We have created a user generated platform

that is inclusive to everyone

Users can comment, review and engage

on all pages of our website

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CONTACT A LOCAL INTRODUCTIONThe idea behind Contact a Local was to create a travel community and a social networking platform where people could contact each other and share

their local travel tips. It proved to be extremely popular with users during the first year of beta testing and hundreds of blog posts were created and

hundreds of contacts were made.

We also expanded the concept to include a model of collaborative consumption and affiliate marketing. By combining a travel social network with a

marketplace for activities we were able to offer bloggers on Contact a Local two big benefits. First tour operators in Iceland agreed to give bloggers

their unsold seats on adventure tours for free. Instead bloggers write about their tours and change their empty seats into an Internet marketing tool.

Second by sharing the 20% commission we get from tour operators we opened up a way for bloggers to earn money by answering travelers.

A number of bloggers have already made good money by using this system and the model has also reduced our overall service costs.

With free tours and a way to earn money we easily mobilized great travel writers that created interesting content fast. But besides boosting the industry

Contact a local also provided us with a popular value proposition and was great for our search engine optimization. Contact a Local also helped us

create content in a number of languages, or until now: Icelandic, English, German, Spanish, Russian, Indonesian, Japanese and Chinese.

In short Contact a local helped us create, in less than 1 year, the largest travel website about Iceland on the Internet. It also made our platform extremely

popular. We now believe the concept can help us create one of the most interesting travel websites in the world. Our next step is therefore to further

develop and launch Contact a Local worldwide. 26

T O U R O P E R AT O R S

G U I D E T O I C E L A N D

CONTACT A LOCAL AFFILIATE MARKETING

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CONTACT A LOCAL

GU IDE TO I CE LAND

TOUR OPERATORS

5% commission of

tours sold by bloggers

15% commission of

sold tours by bloggers

Contact a Local provides tourists with valuable

travel information and introduces them to local travel experts.

Unsold seats by tour operators equals lost growth.

Contact a Local helps them change their empty seats

into an internet marketing tool.

Small service providers are lost on the internet.

On Contact a Local they can join hands to build a free,

personal and popular platform to market their companies.

CONTACT A LOCAL SOLVES PROBLEMS

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OUTSTANDING MARKETING MATERIALUNIQUE TRAVEL CONTENT

Within 1 year we have acquired more travel

content about Iceland than any other website on

the internet

More than 670 tours, 70 reviews, 300 descriptions of

natural attractions, 440 travel articles and 1800 user

comments

We also possess more than 600 hugely popular

images and videos of Iceland

Our marketing material has attracted global attention

and has been highlighted by major media outlets

such as SKY News, The Guardian, Seven Network,

StumbleUpon, Buzzfeed and more

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MARKET & FINANCE Tourism in Iceland

Revenue streams

Target market

Niche market

Contactalocal.com

Investment breakdown

Company debts

Marketing strategy

Additional funding needed

Growth projections

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TOURISM IN ICELAND A WISE BET

The fastest growing travel industry in Europe

1950 1960 1970 1980 1990 2000 2010 20140

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By far the fastest growing industry in Iceland

2011 saw an 18% year-on-year increase of tourists

15% of GDP and more than 2 billion USD in cashflow

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REVENUE STREAMS COMMISSION RATES

SALES BYDISTRIBUTORS OF ORGANIZED TRIPS

COMMISSION OF ONLINE

TOUR SALES

COMMISSION OF SALES FROM

CONTACTALOCAL.COM

SALES BYAFFILIATEWEBSITES

TARGET MARKET ONLINE SALES & DISTRIBUTORS

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We will target independent

travelers to Iceland who seek

information and services online

In 2012 the turnover in the

Icelandic tourism sector was

more than 1,2 billion USD

They are mostly located in

the USA, UK and Scandinavia

in the agespan of 20 – 55

We will also use

bulk email marketing to target

travel distributors worldwide

BAIDU & CHINESE DISTRIBUTORSNICHE MARKET

China’s outbound tourism grew by 18% last year

A 60% increase of travelers from China to Iceland between 2011 and 2012

Having at hand the most popular Chinese social media sites about Iceland gives us a head start

We can capitalize on having first-mover advantage

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Chinese travelers spend the most money

Co-founder of Guide to Iceland, M.A Public relations, Boston University

There’s a great lack of travel information about Icelandin Mandarin, but we are changing that fast

CONTACTALOCAL.COM TARGET MARKETActivities and tours are a $27 billion worldwide industry and represent the fastest growing segment of the leisure travel market. We can create a global marketplace and interesting content extremely fast.

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9 STEPS TO SALES

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JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Social media marketing and build up on more platforms

Participate in travel trade shows in China

Global marketing of contactalocal.com

Create Chinese marketing material to launch brand in China123456789

Use local media contacts to recruit more bloggers into Contact a local

Bulk email marketing to mobilize more local tour opearators

Access online global distribution systems

Bulk e-mail marketing to travel agencies and distributors worldwide.

Online marketing and on-site optimization

COMPANY DEBTS HOW MUCH DO WE OWE?

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ADDITIONAL FUNDING NEEDED TO ACHIEVE GOALS

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250K USDINVESTMENT

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INVESTMENT BREAKDOWN HOW WILL IT BE SPENT?

FIXED COSTS

USERSUPPORT

PROGRAMMING DEVELOPMENT OFBRAND IN MANDARIN

MARKETING &MATERIALS

DEVELOPMENT OFCONTACT A LOCAL

OPERATIONALSYSTEMS

DESIGN CONTENT MANAGEMENT

MANAGEMENT

GROWTH PROJECTIONS YOU REAP WHAT YOU SOW

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Our booking system was functional 01.05.2013 and development was concluded 01.09.2013

Our booking system will be functioning all year. Brand and online presence is much stronger than first year

Our 2014 marketing strategy will start to bear fruit. Distributors worldwide will send us travelers in bulk to holidays that we have organized. Online presence will also have increased and Contactalocal.com will have been established in a number oftarget markets

Guide to Iceland is now an established brand. Relationships have been strengthened with current distributors and more travel agencies have joined our network. Contactalocal.com has expanded globally.

Distributors will have increased even more and search engines will have understood that Guide to Iceland is by far the strongest travel brand in Iceland. Worldwide use of Contactalocal.com is now contributing strongly to our growth.

20 M USDEXPECTED TURNOVER

136 K USD500 K USD

5 M USD

10 M USD

THANK YOUFOR READING THIS PRESENTATION

IF YOU WANT TO INVEST INThe most popular travel website about Iceland

The largest online marketplace with Icelandic travel products

The biggest Icelandic brand on social media

The widest business network in the Icelandic tourism industry

elmar. johnson@guidetoiceland. is

PLEASE CONTACT OUR CEO

The most content rich website about Iceland