[Startup Nations Summit 2014] Competition - Peru

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Irina Rymshina CEO, Hoope

Transcript of [Startup Nations Summit 2014] Competition - Peru

Page 1: [Startup Nations Summit 2014] Competition - Peru
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According to the World Health Organization, 500

million people a year become infected with these 4

diseases worldwide.

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These STDs have no obvious symptoms but can

cause infertility, cancer and an increased risk of

contracting HIV.

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Are responsible for 50% of all STDs even though they

are only 27% of the population.

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According to the Center for Disease Control (CDC),

these diseases represent USD 16 billion per year in

healthcare costs in the United States.

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An affordable, easy to use medical device that

enables painless and rapid testing for the 4 most

common curable STDs (syphilis, gonorrhea,

trichomoniasis and chlamydia infection) in one

test.

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1. Put Hoop Ring on your thumb

2. Press the button

3. Within a minute LED lights will indicate that the

test has been performed.

4. Open Hoop app to see your results and get help.

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Our technological

innovation for the

painless collection

of blood. This is

achieved by placing

electrodes in the ring

that transmit current to

block the sensation

of pain in the finger.

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For antibody detection we are using low cost paper

based microfluidic device that uses capillary

action. It doesn’t require pumps or power source.

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We convert bio responses into electronic signals

through electrochemical reaction that allows parallel

and highly sensitive assays. We detect specific

binding of antibodies with antigens immobilized on

the surface of the chip.

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We mitigated the risk of

biowaste by denaturating

blood with special

chemicals and by having

retractable needle.

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Results are automatically shown in Hoop app

where users can find valuable information regarding

sexual health and follow up recommendations to

their test results. All this is done with a high level of

privacy.

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We sell Hoop rings and sets of single-use

cartridges for STD testing.

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Our Cost Structure per unit is $29 and our financial

analysis results in a break-even point of 30,000 units

at a sales price of USD 50.

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Co-branding campaigns with

Major Condom Manufacturers

(like Trojan or Durex) to reach

youth demographics and to

access to their distribution

channels, while promoting

their products in our Hoop

app.

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We got more than 200

responses from 10

countries.

Young adults want to

use Hoope and know if

they are STD-free.

They say that Hoop

ring is beautifully

designed and makes

the testing procedure

less scary and

embarrassing.

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Hoop ring integrates the best features of existing

STD testing methods. Its price is as competitive as

price of STD home test kits; it is as reliable as lab

testing and it gives access to information of mobile

apps and cutting edge lab-on-a-chip accelerating

technologies.

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We see a world in which people have access to

Hoop technologies for an increasing number of

applications.

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In the future we are planning to expand the

diagnostic to broader range of diseases like

cancer, HIV, diabetes, allergy and others.

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We are also planning to

adapt Hoop ring for

administration of

medicine and blood

collection both for

home use and for

remote areas with

limited access to health

care.

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We combine technical skills in Hardware and Software development,

Biotechnology, and Business in more than 20 years of experience in

healthcare research and entrepreneurship, having raised more than 3

million USD for our various startups.