BRAZIL

The EvoBooks call to action

Lets maximize the pedagogical impact of technology in education

Lets propose an Evolution to the Textbooks

EvoBooks

But first: What are textbooks and what made them great?

It takes A LOT of resources and dedicated people to create GREAT textbooks…

Curriculum & Standards

Curation & Balance

Structure & Storyline

Quality & Reliability

Allow teachers to create their courses

(unlike videos…)

Teachers love textbooks!Their primary pedagogical support

EvoBooks

Textbooks are NOT just content!Textbooks deliver a unique value proposition:

Big Publishers have those resources and actually make great textbooks...

WRONGPublishers are mostly

digitalizing or marginally enhancing textbooks

… so, they will bring us great digital textbooks… Right?

There are industrial legacies and economic dynamics that hinder

publishers' innovation

EvoBooks

It is not just about digitalizing the old.There must be real value. We must rethink.

Games & Movies Industries technology

Rich graphicsInteractivitySimulationsFun factorEngagement

Traditional books

Evolution of the textbook industry

eBooksMarginally enhanced

eBooks

Current rich media full potential

Let’s rethink the textbook, combining the full potential of rich media with

textbooks' unique value proposition

Educational Book-Apps

EvoBooks

Introducing:

Leader in rich media interactive textbooks

EvoBooks

Play ProductVideo

New In-Classroom

Dynamics

Again: It is not just about the content!

Curriculum + Standards

TeacherProfessional

DevelopmentServices On-Site

and Mobile

Pedagogical SupportServices

On-site, Mobile andPhone

EvoBooks

What does it mean for education?

Kids are accustomed to games, won’t take any less

at school.

More engagement & learning for

the digital natives

More efficiency to educational

systems

We are giving the teachers one good “pedagogical

arsenal”

Better tools for teachers to use

inside the classroom

Virtual labs and simulations that would be very

expensive if “analogical”

STEM

Nature Sciences

Human Sciences

Languges

Arts

20 Book-Apps published in 2 years in every K-12 major core curricular area

The ResultsOver 1.100 schools Over 500k students Projects in every

region in Brazil Began international sales and partnerships

Sales to local government (state and municipalities) + several private schools in Brazil

EvoBooks

Considerable pipeline

Profitabilityachieved in 2014

2-3x growth

expected for

2015

The ResultsEvoBooks won 2 of the most significant prizes for education

companies in Brazil

WinnerWorld Summit Award Prize Brazil 2013Best in e-Learning & Science

WinnerTOP Education Prize Brazil 2014Best Educational Software

EvoBooks

How to bring it to the classroom and have a real impact…

… while having healthy profitability to create a sustainable company?

Proven

business

model

EvoBooks

Unique

product-

market fit

All

capabilities

united

1. 2. 3.

How we are winning the challenge of building a company in

education

The Keys to Success

EvoBooks

Available

fully offline

Sizeable core

curricular coverage

Quality assurance

& support

Reliable teacher

authors

All platforms,

including mobile

1. Unique Product-Market Fit

Winning Product Features

Designed for in-class use, including activities

Complete Books’ Unique ValueProposition

2. Proven Business Model

EvoBooks

Capture price

premiums

Easy to

understandLeverage distribution

networks

Business model derived & enhanced from

Traditional Publishers

Management Consulting

3. All Capabilities United

EvoBooks

Founders and Investors

Key market knowledge and execution capabilities

Education & Pedagogy

Computer Science & Engineering

Sales for large clients and governments

Main team

TechnologyPublishing

Investment Banking

Education Management Games

The time is nowThe market is considerable

The mobile revolution is hereMillions of Tablets and Notebooks arriving at schools

Steve Jobs, 2010

EvoBooks

The textbook industry is an

$8-billion-a-year business ripe

for digital disruption

School systems are looking for solutionsThe teachers and students are waiting for the innovators

Let’s bring this to everyone!

Felipe RezendeCEOfelipe.rezende@evobooks.com.br

Carlos GriecoCMOcarlos.grieco@evobooks.com.br

EvoBooks

www.evobooks.com.br

www.evobooks.com.br