[Startup Nations Summit 2014] Competition - Mexico

15
. Digital Marketing and Analytics tools For Brick and mortar Hostspot

description

Edgar Vilchis CTO, Hostspot Inc.

Transcript of [Startup Nations Summit 2014] Competition - Mexico

Page 1: [Startup Nations Summit 2014] Competition - Mexico

.

Digital Marketing and Analytics tools

For Brick and mortar

Hostspot

Page 2: [Startup Nations Summit 2014] Competition - Mexico

MORE CUSTOMERS & INCREASED

SALES

COMUNICATE AND

UNDERSTANDANALYZE BEHAVIOR

IMPROVE CUSTOMER EXPERIENCE

5HJXODU�6WRUĠRETAIL

Page 3: [Startup Nations Summit 2014] Competition - Mexico

E COMERCE1RUPDŝ�6WRUĠ

Page 4: [Startup Nations Summit 2014] Competition - Mexico

Obsolete Expensive Not effective

ANALYSIS & CUSTOMER FEEDBACK

Page 5: [Startup Nations Summit 2014] Competition - Mexico

IMPROVE CUSTOMER EXPERIENCE

ANALYZE BEHAVIOR

COMUNICATE AND INTERACT

Page 7: [Startup Nations Summit 2014] Competition - Mexico

Analyze Understand Interact

Page 8: [Startup Nations Summit 2014] Competition - Mexico

Proximity Analytics Wifi opt-in GreetingsGeo-located instant marketing API

5HJXODU�6WRUĠRETAIL

Page 9: [Startup Nations Summit 2014] Competition - Mexico

PROXIMTY ANALYTICSFRICTION-LESS PLATFORM

ACTIONABLE DATA

HEAT MAPS

more than yesterday

00:13:23

18:42

AVERAGE

PER VISIT

PEAK HOUR

2 mins

tiempo mínimo visita individual

3 mins

tiempo máximo visita individual23 mins

AVERAGE

Recurrent

VISITSLOYALTY

MORE THAN YESTERDAY

531TOTAL VISITS

10%1st time

Sunday 9:00 to 18:00

309 10 11 12 13 14 15 16 17 18

6090

120150180210240

JULY 5TH

Page 10: [Startup Nations Summit 2014] Competition - Mexico

HOSTSPOT WIFIPERSONALIZED OFFERS !PRESENCE IN SOCIAL NETWORKS !INCREASE BRAND AWARENESS !GET FEEDBACK FROM YOUR CUSTOMERS !CUSTOM PORTALS PER STORE VISIT AND NUMBER OF DEPARTMENT

2nd , 3rd and 4th visit WIFI portals!to improve loyalty of customers.

Page 11: [Startup Nations Summit 2014] Competition - Mexico

GEO-LOCATED INSTANT MARKETING API

IN-STORE IMPACTS BASED ON PROXIMITY

Page 12: [Startup Nations Summit 2014] Competition - Mexico

PoS ProvidersMKT Agencies

Retail

> 80venues

RestaurantsMall

Page 13: [Startup Nations Summit 2014] Competition - Mexico

SUBSCRIPTION MODEL

6KRHƖ%RXWLTXĠ 5HWDLŝ�6WRUĠ

BIG

FEATURES AND INFORMATION

Page 14: [Startup Nations Summit 2014] Competition - Mexico

TEAM

Passionate engineer 12 years of experience full stack software & hardware Founder of Urban360 (more than 1.5 millions users)

UX, UI & Marketing Internationally awarded

Data science & Machine Learning expert 2nd approach analytics Created more than 6 startups

Abraham CornejoEdgar VilchisAlberto García

Page 15: [Startup Nations Summit 2014] Competition - Mexico

@hostspotmxwww.hostspot.mx

FB: hostspot