[Startup Nations Summit 2014] Competition - Mexico
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Transcript of [Startup Nations Summit 2014] Competition - Mexico
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Digital Marketing and Analytics tools
For Brick and mortar
Hostspot
MORE CUSTOMERS & INCREASED
SALES
COMUNICATE AND
UNDERSTANDANALYZE BEHAVIOR
IMPROVE CUSTOMER EXPERIENCE
5HJXODU�6WRUĠRETAIL
E COMERCE1RUPDŝ�6WRUĠ
Obsolete Expensive Not effective
ANALYSIS & CUSTOMER FEEDBACK
IMPROVE CUSTOMER EXPERIENCE
ANALYZE BEHAVIOR
COMUNICATE AND INTERACT
Analyze Understand Interact
Proximity Analytics Wifi opt-in GreetingsGeo-located instant marketing API
5HJXODU�6WRUĠRETAIL
PROXIMTY ANALYTICSFRICTION-LESS PLATFORM
ACTIONABLE DATA
HEAT MAPS
more than yesterday
00:13:23
18:42
AVERAGE
PER VISIT
PEAK HOUR
2 mins
tiempo mínimo visita individual
3 mins
tiempo máximo visita individual23 mins
AVERAGE
Recurrent
VISITSLOYALTY
MORE THAN YESTERDAY
531TOTAL VISITS
10%1st time
Sunday 9:00 to 18:00
309 10 11 12 13 14 15 16 17 18
6090
120150180210240
JULY 5TH
HOSTSPOT WIFIPERSONALIZED OFFERS !PRESENCE IN SOCIAL NETWORKS !INCREASE BRAND AWARENESS !GET FEEDBACK FROM YOUR CUSTOMERS !CUSTOM PORTALS PER STORE VISIT AND NUMBER OF DEPARTMENT
2nd , 3rd and 4th visit WIFI portals!to improve loyalty of customers.
GEO-LOCATED INSTANT MARKETING API
IN-STORE IMPACTS BASED ON PROXIMITY
PoS ProvidersMKT Agencies
Retail
> 80venues
RestaurantsMall
SUBSCRIPTION MODEL
6KRHƖ%RXWLTXĠ 5HWDLŝ�6WRUĠ
BIG
FEATURES AND INFORMATION
TEAM
Passionate engineer 12 years of experience full stack software & hardware Founder of Urban360 (more than 1.5 millions users)
UX, UI & Marketing Internationally awarded
Data science & Machine Learning expert 2nd approach analytics Created more than 6 startups
Abraham CornejoEdgar VilchisAlberto García